The TV commercial we have been running nationally over the last three weeks to promote our Point of Sale software has been resonating with our target market of small and independent retailers. We have received calls, messages and emails from existing customers with compliments regarding the ad.
We are thrilled with the ad and the public face it puts on our company and the services we offer small and independent retailers.
Some of the retailers we have spoken with as a result of the ad have commented on the appropriateness of pitching to retailers in the busy Christmas trading period. It’s when efficiency is on their mind – how to better manage without increasing the resources.
It is software like ours that helps a retailer leverage Christmas trading for the maximum year-round benefit.
The TV ad caps of a busy 2012 for us, a year in which we have welcomed well over 200 to our user community, released important and appreciate software updates and expanded our in-house team to deliver better outcomes to our customers.