Point of Sale software helps Christmas promotion by retailers
Mark on December 15, 2012 6:06 AM
Our Point of Sale software offers many facilities for promoting a retail business. Here are some of the ways our retail business customers find useful at Christmas time:
- Coupons on receipts. These can be served based on what is in the sale. Make your own or use one of the coupons which we have loaded on our website. Use your receipts to attract shoppers back into your store. You can have multiple receipts setup and in use at any one time.
- Two for one, three for two etc. Use your software to offer discounts for volume purchases. Your sales staff need do nothing since the software can track the offer and apply the discounted pricing for quantity purchase. You can make this for one item or a whole catalogue. Also, you can run multiple offers at any one time or over times which crossover.
- Trawl your data. Track what sells with what. The 10×10 report is excellent for this, it lists the top ten items sold with the top ten items sold. See what customers buying your top ten items are likely to buy, place these near the top sellers so more will buy them. Just looking at this data will unlock more opportunities for you.
- Gift cards. Give your customers something they can buy for family and friends which locks in business for you. Gift cards only work if the giver feels that the recipient will find something they like at the store – your store.
- Email / TXT message marketing. Use our marketing tools to create a marketing list based on the flexible criteria available to you.
- On screen up-sell. Use your POS screen to guide employee on up-sell opportunities for specific products. This is easy to setup and can drive good business.
- Diary reminder. If you sell diaries, print a sticker and reminding the diary user to visit your store and order a replacement diary in September or October.
- Loyalty marketing. Reward customers for spending more than usual, reward them for EXTRA EFFORT. Using the loyalty facilities, you are able to accrue points for customers and offer these as a form of currency. The system tracks points and lets customers know balances etc on receipts and via correspondence generated by the software.
This is what we do, we help retailers build smarter, more efficient and more valuable retail businesses. We do this through our POS software and through the advice we regularly provide on the benefits within our software. It’s all part of the Tower Advantage TM.