Software designed for your marketplace is more valuable than software designed for everyone
Mark on July 4, 2013 7:41 AM
Tower Systems develops software specifically for garden centres, jewellers, bike retailers, homewares shops, gift shops, distribution newsagents, retail newsagents and adult shops.
Each product we offer to each marketplace is designed for that marketplace. This is specialist software meeting specific retail business needs.
Specialist Point of Sale software is more valuable for what are specialised businesses and independent small business retailers understand this.
A bike shop, for example, pitches that they are better able to help a cyclist make better decisions based on their expert advice. So, too, is Tower Systems better positioned to provide expert advice for a bike shop on how to get more out of their software than a software company selling a generic POS software package that is not designed specifically for a bike shop.
Small and independent retailers understand the value of specialisation and here at Tower Systems we focus on specialisation – encoded in our software we have functions and capabilities that are specific to each of our marketplaces, facilities of excellent value.
Garden centres, jewellers, bike retailers, homewares shops, gift shops, distribution newsagents, retail newsagents and adult shops wanting to more effectively compete in their marketplaces need to rely on software designed for them. This will empower them to achieve more than they could using basic, generic, POS software.
This is the Tower Systems specialisation at work, delivering software designed for specific marketplaces to meet specific needs.