Sunday small business retailer management advice: market to your customers based on purchases
Mark on October 13, 2013 7:57 AM
Thanks to the marketing module available with our Point of Sale software, retailers partnering with Tower Systems are able to target market to customers based on purchases.
While this facility has been available for years, it is becoming more used as retailers reach out to shoppers based on their past activity. Through email, mail and text message marketing, retailers are able to market to customers using finely tuned search criteria to create the target list.
Tower Systems partners with a text message marketing service that facilitates text message sending for day to day use in the software as well as for bulk marketing campaigns.
This highly targeted marketing is low cost and easy to run thanks to the marketing tools in the software.
We have video and written training available for retailers wanting to engage in this marketing.