Flexibility the key to success for newspaper home delivery software
Mark on October 18, 2013 7:41 AM
Flexibility is a key reason Tower Systems has more than 1,850 newsagents using its newsagency management software and the best example of flexibility is in our handling of newspaper home delivery.
Offering the industry-leading best-practice approach to newspaper home delivery management for decades, Tower has always been at the forefront of technology developments to drive efficiency of newspaper home delivery by newsagents from the country to the city to capital city CBD situations.
Our work with in-car technology more than ten years ago was ground breaking. We have fed electronic runs to a wide variety of devices including the first electronic book platform, the Sony PSP computer game device, a host of e-books and tablets plus the Apple iPad. Delivering access to electronic runs has revolutionised newspaper home delivery.
But it’s the flexibility we have delivered in managing wrap mixtures of newspapers, the inclusion of special delivery requirements such as driving directions and specific newspaper placement as well as tracking and managing delivery performance that has helped newsagents deliver a world class newspaper home delivery service.
The home delivery of newspapers in Australia by newsagents is regarded by experts around the world as the best in the world. From capital city deliveries to major corporate operations to small country town main street deliveries to 25 shops and homes, our newspaper home delivery management software is serving the needs of Aussie newsagents as they ensure that the daily newspaper is delivered on time and accurately.
Thanks to our smart newsagency software we help newsagents easily handle price changes, public holidays, one off price changes, publisher special offers, customer billing and a variety of delivery run structures.
With under 4,000 newsagencies in Australia and around 3,000 with newsagency computer systems, the Tower Systems market share sits at 61%. We take our market share position seriously and respect the trust invested in us by newsagents.
As the number of newsagencies and newsagency software companies consolidates this market share is increasing. Tower Systems is growing through a mixture of natural growth and acquisition. 60% of the newsagencies added in the last year were through a software company acquisition and the rest were through businesses choosing to install our software for themselves.
We serve delivery only newsagents, retail only newsagents and delivery / retail newsagents. This latter group can leverage their newspaper home delivery customer data to drive shop sales thanks to a range of flexible and powerful marketing tools that cultivate and harvest data.
As the newsagency channel changes so to does the Tower Systems newsagency software. We make it easy for newsagents to evolve their businesses using our software to facilitate this evolution. Even through our newspaper distribution software we have been able to help newsagents expand into new areas while continuing to use the same software.
As 2013 sneaks to a close we’re thrilled with the growth we have achieved with newsagents and look forward to the exciting developments in the newsagency channel that will happen in 2014. We are working with others on a couple of initiatives that will help proactive newsagents grow their businesses.