When a competitor lies it can be empowering
Mark on October 29, 2013 7:40 AM
We discovered recently that a competitor has lied about a capability we have been promoting and that they say they have had in their software for some time. It turns out they don’t have the capability. While we knew that, some of their customers are only discovering now that this facility is not in their software.
What is hurting them is that they are on the record saying the have the facility. Their own words are showing the extend of the lie.
This is helping us win business.