Sunday small business retailer management advice: keep it simple
Mark on December 15, 2013 6:17 AM
Some retailers think that making more noise works in their favour. In these types of businesses you will see many deals, almost too many to take in. Our advice is that in retail often less is more. One offer or deal well pitched can generate more for a business than many offers.
Our advice for a business owner who wants to position their business as the best value retailer in their category of products is to have a whole of business value proposition. One way to pitch this is with one of the loyalty opportunities in our Point of Sale software.
From stand alone points-based loyalty to group wide integrated to small group integrated to our discount vouchers / instant rewards / cash rewards voucher facilities, retailers using our Point of Sale software have choice when it comes to offering a whole of business value proposition. Our software serves retailers with flexibility and power in this area, delivering tools retailers can use to offer a consistent message.
So, to retailers with many discounts and 2 for and 3 for deals, we say switch to a well thought our loyalty value proposition and rely on one message delivered and executed consistently to cut through.
This can be an excellent point of difference independent and small retailers.