Pitching savings an important use of the retail shopper receipt
Mark on December 27, 2013 7:44 AM
We encourage retailers to use their receipt as an extension of their marketing activity. An excellent example of this is when a business sells products for lower than their recommended retail. The saving is listed on the receipt – reminding the shopper of how much they saved by shopping in the business.
While some customers don’t give receipts a second look, others do read them once they return home. The discount off RRP is a terrific message for this shopper. It’s an invitation for them to consider the business again.
Even the smallest steps are important in cultivating your connection with customers. Our experience in our own retail businesses is that receipts can drive sales.
Through training videos, our online knowledge base and live support we can help our POS software customers to make better use of their receipts and through this make more money.