We have been running a series of posts on this blog about how various Tower Systems customers are using gift cards with their Tower software. We have been doing this to show off a valuable point of difference for our retail partners – in-store gift cards that are professional and used solely for the redemption in their store.
Retailers make the most amount of money off gift cards that they sell for their shop – much more money than from selling gift cards for redemption in other stores.
Tower has been working with customers on gift cards for many years and providing professional artwork and gift card production also for many years. This is a whole of business service – from the software to the unique and professional cards themselves.
While our software also vends gift cards and vouchers for other retail businesses including VISA and other cards, it is the business-specific gift cards that help our retailers make the most money and present the most robust and consistent brand message.
As retailers ourselves we understand the importance of retaining as much as possible in our businesses and not allowing dollars to leak outside our business that we could easily retain.
We appreciate the opportunity to work with our customers strategically in this way.