Here at Tower Systems we believe that actions speak louder than words. While we can make all sorts of announcements about new software or customer service changes, only proof counts when it comes to such announcements.
The software industry is littered with businesses that make announcements in an effort to keep up with their competitors who spend more time and resources delivering than making announcements.
For example, we announce changes to our website when they are real and can be seen. We announce new software when it is available to be used.
Our advice to small business retailers is to beware of announcements without proof of what the announcement claims.