How breaking free from the me-too points based loyalty offer can help your gift shop grow

While the Tower Systems gift shop software offers a points-based loyalty program that any gift shop can easily run, it also offers a more immediate loyalty option that gift shops are loving.

Called discount vouchers – but you can call it whatever works best for your customers – this program offers shoppers cash they can spend immediately or within a time period you stipulate.

Through software settings you determine the value of vouchers and rules around redemption that are best for your business.

You can expect between 12% and 30% of vouchers to be redeemed and up to 30% of redemptions to be the day of the initial purchase. we have excellent data on this which we can share with you.

If you have customers who visit once only or quite infrequently, discount vouchers could be the ideal to encourage them to spend more in their on visit.

We have seen one business increase average customer spend in a visit by 30% as a result of this program. We have seen another increase overall sales by 14% year on year.

Beyond the gift shop POS software, our retail experts work with you on getting the most from our investment – helping you drive sales and return customer traffic.

We are retailers too and draw on this in sharing practical advice with you.

Call one of our team today for a business discussion on how we could help your business for just a few dollars a day for hardware, software, training and support:

  • VIC: Anthony Franklin 0403 189 379;
  • WA/SA: Tim Batt – 0401 833 917;
  • NSW/ACT/TAS: Nathan Morrison 0417 568 148;
  • QLD/NT: Rohan Genn 0434 072 417.
  • NZ: Phil Daniels: 0275 288 491.

You can start using discount vouchers immediately and without the cost of cards and related infrastructure.

If you want to grow traffic and sales in your gift show we are the gift shop specialist company to help you.

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