Sunday retail business management tip: be a connected local business

Tower Systems supports independent small businesses, local businesses that play a vital role in local communities. we are proud to serve close to 3,000 such small and indecent retail businesses through our POS software.

Being a connected local business is vital. Today we share advice for our retail partners on how they can improve their local connection.

  1. Establish a what’s on noticeboard in your window or on a wall for promoting local events.
  2. Sponsor a locally focused newsletter which covers issues of local interest. Create this as a forum for local groups to use.
  3. Link to local clubs and groups on your business website.
  4. Talk to your local council – they are bound to have suggestions on ways you can connect with the local community.
  5. Create or support a local traders website.
  6. Collect change from customers for local charities. Track what you collect and keep your customers aware of the value reinvested in the community.
  7. Talk to local schools, do they have activities which you can support and for which they promote your business?
  8. Sponsor an annual encouragement award at a local school and present the award yourself.
  9. Talk to local health and nursing facilities. Do they have needs which you can meet with excess stock?
  10. Create a newcomer pack with other businesses and deliver this to families new to the area.
  11. Support at least one local sports club. This is best done through either uniform sponsorship or sponsoring a regular award.
  12. If appropriate to your product mix, offer products from local businesses and individuals.
  13. Offer to sit on local boards and committees for groups known for doing good work in the community.
  14. Offer space in-store for community groups to promote their work.
  15. Office space in front of your store for community groups to run a sales stall.
  16. Offer your front window a couple of time a year for a community group to promote their work.
  17. Support local causes – offer to have petitions available for customers to sign in your store.
  18. Write to the local newspaper about local issues – let your passion be seen.
  19. Run local events which connect with the local community. The nature of the event will depend on your business niche and skills of locals nearby. For example, you could sponsor a local art show.
  20. Price compare popular items in your shop with bigger businesses further away. Promote your savings for the local community as a point of difference.

This advice is part of a broader range of business improvement advice from Tower Systems for its customers.

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