There is nothing like getting out on the shop floor and modelling, using or playing with products to help drive sales.
High street retail is, after all, tactile.
Retailers competing with online have this over online businesses – the opportunity for tactile engagement.
Our experience working with a variety of retail businesses using our POS software has revealed the wonderful and valuable success that can come from active shop floor engagement with products: from low priced impulse lines in convenience stores to high-end trees in premium garden centres to gilt-edged dinner sets in homewares stores. Engaging with a product and encouraging shoppers to touch and feel products can drive excellent sales results.
This is our retail management tip today – be tactile with products and get your products in the hands of your customers.
You can beat online businesses with an engaged touch and feel approach. The key is to follow this up with purchase. In some situations this is best achieved with an offer. In other situations it is achieved with easy shop-floor selling.
The key for high street retailers is – play to your strength of touch and feel.