The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Sunday retail management advice: use your window

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The front window of any retail business is one of the most important marketing statement you can make. It can attract people in who might otherwise not have shopped the shop. It can get your business talked about. It can show off the pride you have in your business.

Here is one window we saw last month in New York. It is of a tea shop – yet that retail nice is not evident on first glance at the window. The window display is a wonderful Alice in Wonderland homage. It stops people and once they stop they soon realise what is being pitched.

This window is a perfect example of small business marketing through the window.

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By Mark
The POS Software Blog

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