We are often asked why our Point of Sale software company prefers to deal with small business retailers rather than big groups.
To focus only on small and independent retailers is a decision we made when we started this business. It is a decision we are happy we continue to embrace today.
Here at Tower Systems we have made and continue to make a conscious choice to serve small business retailers. While our Point of Sale software can be used by retail businesses of any size, it is in the small business retailer community where we are most comfortable.
So, why do we like small business retailers?
This is a question we confronted recently in a business review where we took some time for introspection about who we are, what we do and why we do what we do.
We believe in small business.
Small business retailers play a vital economic role, often punching above their weight in terms of economic contribution.
Small business retailers play an even more important social role, holding, sharing and even adding to the narrative of communities around the world as well as providing practical support for community based endeavours.
Small business retailers help local shoppers with a level of personal service which leads to better buying decisions.
Small businesses support the community and uphold what is important locally.
Small businesses are more likely to share valuable knowledge with shoppers and even browsers than a much bigger competitor.
It is this community connection and support which we feel is vital to the contribution small businesses make to Australia.
We like these points, especially that small businesses and small business retailers in particular are more likely to uphold and carry forward local customs, beliefs and stories. Small businesses support the local voice.
Small businesses are important because they push back on globalisation and the risk of dilution of the local voice to a whisper.
Whereas with big business retailers shoppers are dealing with a person representing a corporation and focused on the goals of the corporation, in small business you are dealing with the owner or someone very close to the owner, reflecting the personal and connected nature of the business and the local community in which its serves.
We also feel that we can contribute more by working with small business retailers. We are happy with our track record in this regard since starting in business in 1981.
As of today, we serve in excess of 2,500 small business retailers. Each is as important to us as the other. We love their differences, characters and what they teach us about many different retail businesses.
We enjoy serving small businesses and remaining a small business ourselves – yes, we are a small software company when you consider the likes of MYOB.
Being small and focused on small and independent retailers is where we think we can actively contribute and do the most good.
The value of a business is not only about financial performance. It is also about the social contribution of the business. In our view, this is more important as it is the foundation of communities.
There was a time when small was almost considered a dirty word in business. Not anymore. This is the time of small business. It is a niche in which many of us choose to remain and make a difference. It is a place of profitable businesses and businesses making a genuinely valuable economic and social contribution.
In addition to our passion for small businesses, we have a passion for helping retail channels benefit from technology. We feel that we can help create greater success and enjoyment … but we will leave that sales pitch for another day.