We get involved with many different retail group. Through this I have developed an interest in retail brand management. Six Rules for Brand Revitalisation by Larry Light and Joan Kiddon is one of the best books I have read on brand transformation. It tracks the journey of the turnaround of the McDonalds brand from inside out, their menu through to their customer service.
While the key takeaway messages from most business books can be distilled down to a few pages, this book is worth a considered read. I took my time and digested each of the six rules one at a time.
There are many books about brand management and related topics on the shelves. This one is difference. Its unique story about McDonald’s makes it stand out as does the author’s accessible approach to the vital topic.