Sunday retail management advice: keep your loyalty pitch simple for success

A loyalty program is only as good as the over the counter pitch through which you seek to engage shoppers. Check out this brief video we created to train retail employees on what has to be the easiest to use over the counter shopper loyalty offer.

Tower Systems leads with professional employee training videos which help retail employees leverage more value for the business from our software.

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POS software training video library helps retail employees gain skills

Retailers using the Tower Systems POS software have access to a training library of more than 130 training videos. These videos are professional in production and valuable in the content offered.

The videos can be accessed from any computer, anywhere and at any time.

The video training resources are comprehensive. They are also loved by our customers.

Regularly enhanced, the Tower Systems POS software video training library is a real asset to our business – allowing us to show a point of difference which wins us business.

In addition to POS software training, our library also includes training on business use of the software – covering how to engage on the shop floor. This is an area many POS software companies neglect in their training.

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How POS software can help small business retailers change shopper loyalty

POS software can do more for small business retailers than they may think. Good POS software, like that from Tower Systems, goes deep into the business, away from the sales counter, helping in many ways.

Help with leveraging shopper loyalty.

  1. Reward to drive deeper shopper engagement.
  2. Track your loyalty liabilities to understand risk.
  3. Track shopper engagement through comprehensive date, time and person engagement to understand the loyalty buttons to push.
  4. Choose the loyalty offer right for you – good POS software will offer multiple loyalty offers for you.
  5. Be consistent in your loyalty offer such that every shopper is offered a consistent pitch.
  6. Un a loyalty program that is different to those around you. For example, if others nearby offer a points based program, go with something different.
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Tower Systems helps small business retailers benefit from the immediate asset write-off in the federal budget

Screen Shot 2015-05-12 at 8.58.58 pmTower Systems has begun an education campaign for small business retailers in Australia in selected specialist retail channels outlining how they can benefit from the immediate asset write-off opportunity announced in the federal budget last night.

Retail businesses turning over $2 million a year or less can immediately write off the purchase of our Point of Sale solution.

Our software delivers the productivity benefits the federal government is keen to see small businesses access.

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How POS software can help small business retailers manage employees more effectively

POS software can do more for small business retailers than they may think. Good POS software, like that from Tower Systems, goes deep into the business, away from the sales counter, helping in many ways.

Help with managing employees.

  1. Easily create rosters and share these with employees how and where they want.
  2. Track sales by employees.
  3. Track sales by time – allowing shift comparisons.
  4. How employees understand performance in the context of what they can do to help the business and themselves.
  5. Cut time taken on everyday tasks such as end of shift.
  6. Eliminate often frustrating tasks such as the daily backup.
  7. Give employees information that helps them more effectively serve the business.
  8. Bring certainty to the counter and help employees be more consistent.
  9. Provide employees with vital information about products so they can be consistently knowledgeable.
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The new approach to stock take using POS software

Demonstrating its commitment to innovation, the latest release of POS software from Tower Systems offers a completely new stock take facility.

Completely re-designed from the ground up, this new stocktaking facility works as well with tablets as it does on your traditional desktop.

Packed with new features, this new stock take facility is available for the end of financial year stock take retailers will undertake over the next two months.

Tower Systems is committed to providing its small business retail partners a continuously improving POS software experience through considerable investment in software development.

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Using POS software to drive preorders

prePreorders are important in several specialist retail businesses. They can help you lock-in shoppers long before product is available. Offering the service is often appreciated, especially by collectors who want to be first with a new product in their area of collection.

Using smart facilities in our POS software, retailers are able to easily manage preorders from payment to order tracking to customer communication.

Our preorder facilities are all about helping retailers grow their businesses and ensuring they do not lose sales.

The more structured your processes around special orders and preorders the more support you will achieve from customers.

Developed with retailers specialising in preorders, the Tower POS software serves this need well.

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How POS software helps small business retailers from the front door to the back office

Software is only as valuable to a business as the contribution it makes. This contribution can be measured in time and money for its from these two that all other benefits flow. Here are ways our point of sale software will help gift shops, jewellers, bike retailers, pet shops and more make more money and free time

  1. Better customer service. Our software guides the sales process and gathers all necessary information, freeing retail staff for selling.
  2. Saving time. Using our software, sales are processed quickly. As retailers ourselves we have focused on delivering fast and efficient processing for sales.
  3. Reducing theft. Stores without a POS system are more susceptible to employee theft. In fact nearly 50% of retail shrinkage comes from employee theft. Our software can help to significantly reduce or eliminate these occurrences. We draw your attention to suspicious behaviour. For more security, you can password protect any area that you do not want employees to be able to access.
  4. Better decisions. We provide access to real-time information. Whether you have one store or 30 stores, you have instant and up to the minute access to sales numbers, stock, margins and more. This ability to have instant and accurate information enables you to make the absolute most out of your investment.
  5. Increased sales. In many ways throughout the business we help with this.
  6. After sales marketing. Using our loyalty program you send targeted letters, emails, and direct mail to customers based on purchases and other criteria. We have several loyalty options.
  7. Payment integration. With integrated Eftpos you can un clutter the counter, streamline sales processing and make record keeping easier. Time and money saved.
  8. Reduced mistakes. Using our software you can cut paperwork and this cuts mistakes. You can rely on the software to advise sales data and thereby stop you buying products which are not selling. Good retailing begins with good buying.
  9. Better integration with suppliers. Thanks to the supplier links in our software you are able to give suppliers data in return for better deals. There are many case studies in our files of this working to the benefit of our retail customers. Good retailing begins with good buying.
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Tower Systems at Hong Kong Gift Fair

IMG_5968Tower Systems has been represented at the Hong Kong Gift & Premium Fair this week meeting with Australian gift suppliers and Australian gift retailers. This has been an excellent opportunity to spot trends and explore fresh opportunities for our gift retail partners back in Australia.

While we are not gift products wholesalers, we do work closely with them on a range of fronts and participating in this fair again this year has been a helpful experience in developing stronger relationships with suppliers for our customers.

The fair had more than 4,000 businesses in booths and it attracted over 100,000 retailers visiting these booths.

Serving hundreds of retailers using our Gift Shop Software, Tower Systems innovates through its software and the retailer / supplier relationships it supports. This is why being at this fair in Hong Kong is important for any software company which wants to ensure its offers are relevant to today’s gift shop.

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POS software helps small business retailers sell more gifts

exchreceiptPeople purchasing gifts want to ensure that the recipient can exchange the gift if it is not quite right.

Retailers using the Tower Systems specialist gift shop POS software have the ability to print a gift exchange receipt detailing the items purchased but not the price paid.

This facility has been in our software for years. It was developed with retailers offering gift exchange services. The receipt printed was recently enhanced to connect with quality gift purchases.

This gift / exchange receipt facility is another point of difference for Tower in several of our retail channels it is am important pert of the Tower AdvantageTM.

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POS software reports on KPIs for small and independent retailers

Few small business POS software products report on return on investment, stock turn, return on floor space and return on shelf space. The Tower Systems POS software delivers on reporting on these and other KPIs, enabling retailers to have a better understanding of business performance and through this the opportunity to make better quality business decisions.

Return on investment, stock turn, return on floor space and return on shelf space are the most vital of retail business Key Performance Indicators. That retailers using the Tower software can access these for themselves and easily demonstrates a valuable point of difference.

Since some small business retailers don’t understand the KPIs, the Tower help desk and business management teams offer assistance in understanding and guidance on decisions which can be made as a result of tapping into the KPIs.

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Sunday retail business management advice: leverage your top sellers for more value

Every retail business can sell more to every customer. This is easy when you have good business data and use this to make good business decisions.

Making more money from every sale starts with you understanding shopper behaviour today.

Get a report from your Point of Sale software listing your top ten selling items, by unit sales for the last three months. Do not look at dollars. Unit sales is the far more valuable count since this is a discussion about leveraging volume.

In the Tower software the report is a 10×10 Report. This lists the top 10 items and the ten items selling with those 10 items. (You can set the number to anything besides 10.)

In a typical retail store, the top ten selling items will account for between 30% and 50% of revenue of the business.

Look at your top sellers report and concentrate on the top selling items. Consider these questions about the top selling items:

  1. Do you have appropriate impulse purchase products located on either side of each top item?
  2. Are the top items spread through the store, to maximize customer throughput?
  3. How often do you move the top items?
  4. Do you have the top ten items in multiple locations?
  5. What impulse purchase items do you have at the counter which will appeal to customers who purchase any of the top ten items?
  6. Has the list of top ten sellers changed in the last year? If so, how have they changed and what can you learn from this.
  7. Are there products which you do not currently carry which you could add to the store to sell with the top ten sellers?
  8. Do customers who purchase the top ten sellers ask for any other items?

The idea embedded in these questions is very simple. Use the top ten sellers, or top twenty or top thirty, to focus your attention on items with which you can work to achieve more sales in your business.

By focusing on the top sellers and what you can sell with them you can increase the size of the average shopping basket.

If you can’t see opportunities for achieving more sales by placing products next to or with the top sellers then speak with your team and speak with trusted customers. Don’t rest until you unlock suggestions to try.

There is plenty of additional money to be made from your top sellers. Invest time and attention on this project and get ready to bank the results.

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Aussie POS software helps small business retailers grow

Small business retailers want to grow, who doesn’t? With rent and labour costs increasing each year, growth is mission critical. POS software company Tower Systems helps its customers grow by providing advice on how to use the software to grow.

As retailers ourselves we can provide practical advice on how to use the software to more than transact sales, we can help retailers use the software to grow their businesses. We do this every day on our help desk, through our consulting services, through our knowledge base and through our business mentoring assistance.

We encourage, guide, educate and support our small business retailer customers in their desire to grow their businesses. it’s something we take serviceably.

Even on the weekend. Take today, Saturday … we have been helping one business owner understand opportunities in their slow selling inventory pool to unlock cash and space for more productive use.

We are serious in our commitment to small business retailers from our software through to the practical advice and support we provide.

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POS software helps gift shops, small business retailers handle special orders

Screen Shot 2015-04-07 at 10.14.08 amThe POS software from Tower Systems has excellent facilities for handling special orders, pre-orders and other forms of orders for customers that are unique to the customer and a point of difference for the business to offer.

Special orders and customer pre-orders are a point of difference for small independent retailers over big businesses. Being bale to do this with consistency and certainty can help these businesses more successfully compete.

Thanks to years of refinement and working with retailers in a wide variety of retail situations, Tower Systems offers a competitive advantage from the recording of customer details, tracking an order,k advising its arrival and handling a range of payment options including time payment.

We have retailers today transacting valuable business in pre-orders of highly valuable product as a result of these tools in the software. They are financially better off today and over the long term as special order customers tend to return for more orders.

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Small business retailers appreciate support in making the locally made pitch

Screen Shot 2015-04-12 at 3.57.45 amThe free marketing collateral we released for small business retailers is being appreciated. Retailers love that the collateral is available without strings, is free and is unbranded.

We are thrilled with the feedback and are working on adding to the suite of free collateral available from our website.

We are grateful to be in a position to give back to small business retailers.

Covering a range of themes, the example included with this post is most popular as it promoted LOCALLY MADE – a very strong message in any retail situation.

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10 ways gift shop software from Tower Systems helps small business retailers

The Tower Systems gift Shop software has been designed and developed here in Australia for Australian gift and homewares shops. It serves local needs, works with local suppliers and is more finely tuned to your business needs.

Here are 10 ways this software can help your business:

  1. Get customers spending more. Forget the old points approach, our loyalty facilities get customers engaged to spend more and spend it sooner.
  2. Buy better. Buy more of what is selling and less of what is not. We recently we showed one owner $7,500 worth of stock which had not moved in a year.
  3. Easy LayBy. More expensive items can be attainable if you offer a LayBy service. Ours is easy to use and brings structure to offer a consistent service.
  4. Bring customers back. With no extra work, make a pitch customers see when they get home. We can bring as many as 25% of shoppers back in.
  5. Increase your Gross Profit. In our gift shop software we have facilities which help you maximise gross profit. We’d love to show you these.
  6. Cut your bookkeeping and accounting fees. From GST reporting to having an up to date P&L, we can save time and money by linking to software like Xero.
  7. Connect your online with your shop. Our Web Store facility handles this.
  8. Cut theft. We you are not there, our software tracks behaviour. Our free Theft Check service has been successful to catching theft before it is too late.
  9. Managing suppliers for success. Our smart reporting given you better data than your suppliers. This will empower you to get more from them.
  10. The Tower AdvantageTM. Our professional and friendly help from training to support to business advice. We are not your average software company.
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Sunday retail management advice: success today is important for tomorrow

Too often we see small business retailers running their businesses thinking that they will make their money when they sell. Our experience working with thousands of retailers is that focusing on today, on the right now, will ensure the best outcome for the future of the business.

Our strategy – Make every day your pay day – is simple and effective. It’s made up of basic points:

  1. Run with the leanest roster possibl Just about every newsagency business I review has capacity to lower labour costs.
  2. Have your best people working the floor, helping customers spend more.
  3. Stock what sells.
  4. Get rid of stock which is not selling.
  5. Have stunning displays that attract people from outside the shop.
  6. Have compelling displays in-store that encourage people to browse beyond their destination purchase.
  7. Always have impulse offers at high traffic locations.
  8. Charge more every time you can. Review your prices for products people come to yoo because of convenience.
  9. Buy as best you can.
  10. Grab settlement discounts every time you are able.
  11. Use your business data to guide your decisions.
  12. Promote outside your store.

Be responsible for the profitability of your business. Don’t blame your suppliers, your landlord, your employees or some other external factor … it all comes down to you – the decisions you make and the actions you take.

If you relentlessly pursue profit with a clear focus you’re likely to see profit grow. That’s better than waiting to make money when you sell because that’s less likely to happen in this market.

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33% of retail customers embrace reward me now opportunities in POS software loyalty offer

A retail expert from Europe speaking at a high-profile retail conference in Sydney last week declared traditional loyalty is dead, people want instant gratification. In the Tower Systems POS software retailers have the opportunity for instant gratification.

Data from a range or retail businesses using the Discount Voucher facilities within the Tower Systems POS software report 33% engagement on the day of issue. Most often, these customers are not regulars, they are infrequent visitors who look for opportunities to leverage the value of the reward in that visit.

Tracking shopper behaviour we can see that those spending the reward tend to spend equal to or more than the initial purchase value. A further 20% spend on a third item or basket, further extending the value of the reward.

We are thrilled to see retailers enjoying double digit year on year growth as a result of their use of the Discount Voucher facilities. The voucher reports, sales data and business P&Ls we see show this approach is profitable and valuable for the longer term prospects of the business.

The Discount Voucher facilities fit with the model of loyalty promoted by the recent retail experts speaking in Sydney.

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POS software company helps retailers respect Easter

Easter is an unusual season in retail in Australia. There are religious observances to respect, the fun for kids with which to engage and chocolate to sell for people who love Easter chocolate.

Thanks to terrific analysis tools, retailers using the Tower Systems POS software are able to serve a variety of needs. Messages on receipts can be tailored to customers based on the items being purchased. This allows for different messaging appropriate to products purchased.

Another assistance for retailers relating to Easter is the ability to easily compare Easter seasons year on year. Thanks to date flexibility in reporting it is easy to compare Easters even though the season occurs at different times in the year. Easter is one season where past behavior can guide planning for the next year. At Tower Systems we help with this analysis for any customer wanting us to.

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POS software offers small business retailers choice on loyalty

There is loyalty software and then there is loyalty software. The Tower Systems approach to loyalty software in its POS software for small business retailers is broad, flexible and shopper-focussed.

With options from the more traditional points based approach through to an immediate benefit engagement offer and the ability to blend the two, the Tower Systems software provides retailers with tools they can use appropriate to local needs.

Feedback from retailers using the Tower Systems loyalty facilities is thrilling. Stories of growth, shopper engagement and terrific bottom line results. This really excites us.

While many businesses like points based programs, evidence indicates the immediate benefit engagement offer is more valuable in many retail situations. The results on a P&L and elsewhere in business reporting are compelling.

Beyond the software, Tower Systems is engaged with its retail partners to help them choose the right mix of loyalty offers which work best in their circumstances.

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POS software helps small business retailers with cloud backup option

bupThe cloud backup service launched last year by small business retail management software company Tower Systems is proving to be popular with retailers. The backup process is seamless, not taking any noticeable time thanks to the smart technology engaged. The result is double protection offering peace of mind to small business retailers.

While Tower Systems has supported external and automated backup services for years, this new even more hands-off cloud-based backup service that offers excellent protection to participating small retail businesses users of our POS software.

Run on a subscription basis and backing up to the cloud real-time through the day, this is a comprehensive replacement of the old end of shift backup approach for small and independent retailers.

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Free roster software for small business retailers

Screen Shot 2015-03-26 at 3.07.02 pmTower Systems has launched free roster cloud-based roster software developed specifically for small business retailers.

This easy to use platform is serves single location and multi location retailers. It offers a variety of tools and helps retailers with budgeting to drive a better labour cost outcome.

The new employee roster software for retailers is another enhancement from Tower Systems, delivered at no cost to its customers – demonstrating innovation in a practical and no cost way.

This is another way we live up to our motto: We’re here to help.

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Sunday retail management advice: don’t pay too much for POS software support

Here at Tower Systems, paying annual software support is optional. We want our POS software customers to pay to access support because they value it rather than because it is a tax imposed which must be paid for them to access the software.

Our support fees are transparent and consistent.

If you use other POS software, before you pay your bill check what others are paying. In one case recently one business was paying around $1,000 while another nearby using exactly the same software purchased at the same time was paying over $3,000. The second business was being grossly overcharged.

One way you can save money on POS software support is by shopping around.

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POS software drives retail sales

One of our POS software team members this week saw first hand the value of the latest loyalty facilities in ur software in a business which switched from MYOB to us and from a points based loyalty system to our $$$ based front end loyalty solution. Here is their story:

I popped in to see a client who swapped to our software late last year from MYOB, they were doing a points based loyalty system before, and changed to our discount vouchers on launch of our software.  The result is excellent sales growth. This is a good report to show you can still get engagement of vouchers, even at low customer numbers and low values.  Average voucher issued was $2.06.

We love hearing stories like this as they reflect on our value proposition of helping our customers. While we help in many ways, it is through the loyalty offer where we see excellent business growth results.

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Sunday retail management advice: inspiration retail management success stories

While some retailers gravitate to stories of doom and gloom, others are chase and enjoy success large and small.

Through our work with our POS software we get to meet with plenty of retailers and look at many businesses.

We are certain that success is not an accident.

Success is planned for and chased. It is the goal reflected in every business decision. It comes from refusing to let the business run you.

We’d like to share three real-world stories with you.

The small shop turning over $380,000 a year and growing 28%

Talking with a gift shop owner about their 28% increase in sales in the financial year just ended.

Yes, you read right, a 28% lift in sales in the 2012/13 year. This is on the back of a 17% increase the year before. This is a business that is more than ten years old.

This is no accident. They planned for it by carefully looking at their business data and shedding products that were not working. They adjusted opening hours too as they discovered business later in the day that they had not realised was there. This knowledge opened them to opportunities for last minute shoppers.

The owner of the business decided to chase success because the turnover was barely enough to cover rent, wages and the loan taken out to fund the business. It was grow or bust.

They planned for success by using their business data. The first year – 17% up from a low turnover base – was encouraging. The 28% increase this past financial year proves value of paying attention to business data.

Sales data guided them as to the suppliers of the best to focus on. One employee was eased out of the business for failing to achieve minimum sales targets.

The owner spent more time on the shop floor selling to achieve minimum margin dollars per sale rather than just chatting with shoppers.

The result shows what can happen when you focus on being a retailer, the owner said to me with a huge smile.

A gift shop reengineers and saves itself

Another gift shop we have been working with was in trouble. Shops nearby were closing and the small shopping strip had a dark feeling. For a while they were sucked into the cloud of doom and gloom.

Checking their data we saw that several special interest items sold well and provided an above-average margin. They used this knowledge as the basis for small expansion.

Over six months they increased their range of the special interest items and they connected with community groups to share knowledge.

Over six months sales grew, not into double-digit growth but they were happy to have at least stopped the decline.

In the second six months sales grew further. Now they were into double digit growth territory. Shoppers happy with their specialisation were telling others. Word of mouth was driving extra traffic.

That was a year ago. Today, this business is very different. People travel for up to two hours to see their range. The average sale value has more than doubled, margins are up 15% and customer traffic is up 25%. Combine these three and you can see why the owner is very happy.

They did not plan to become a product specialist. The survival of their business demanded it.

How a product category drove sales and profit

This gift shop owner came to us because they were in trouble. Sales were falling. Together, we took an in-depth look at their data.

The category performing best in terms of return on investment and return on floor-space was plush, teddy bears and some soft toys. That can’t be right, said the owner, it’s stuck in the back of the shop.

Data does not lie. It revealed that their small selection of plush was selling well despite the owner and the employees not being all that interested in it.

Fast forward six months and this business has turned around. They are now a plush shop at the front with other gifts. Sales are up 65% and climbing. They have increased their margin too – because they have products others nearby don’t have.

Turning this business around was easy as the data offered the guide. The changes took a week to complete and initially required only a $5,000 capital investment in additional stock.

Own your success

Small and independent retail businesses can achieve growth in any economic situation.

People don’t stop shopping in tough times – they just change what they buy.

By taking a fresh look at business data gift shop owners can change focus, attract new shoppers and get existing shoppers spending more.

We’re happy to help.

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