POS software helps retailers better serve collectors of all types of collectibles

collectCollectors come in all shapes and sizes. They are important customers to many types of retail businesses. Some businesses identify them as collectors and others do not. Some bring in product on a regular basis that builds collections over time and to a calendar while others serve special orders driven by customer requests.

Regardless of the types of collectors served and how you may serve them, Tower Systems has facilities within its Point of Sale software to serve the needs of retailers serving collectors. From personal barcodes on products to tracking orders, to tracking collection to managing product shelf life, the collectible product facilities are used extensively within the Tower Systems retail business user community.

The facilities serving the collectibles area is another example of the value of specialist software developed ion close association with retailers in the space.

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New gift shop software ready for the Melbourne gift fair

gbTower Systems has finalised new gift shop software and associated collateral in advance of the Home and Giving fair which starts tomorrow.

The new collateral reflects the fresh approach being taken by Tower in its new software for gift shop – offering new facilities and more benefits through which retailers can build more valuable businesses.

The new software is evidence of further investment by Tower in the gift shop marketplace in Australia and New Zealand.

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See our POS software at the Melbourne Gift Fair next weekend

melTower Systems will be presenting its gift shop software at the Home Giving Fair as part of the broader Melbourne Gift Fair next weekend – running over five days in several venues around the city.

On show will be new software for gift shops including our Xero link, our successful loyalty options and a range of facilities designed to help gift and homewares retailers to build stronger, smarter and more valuable businesses.

We have been exhibiting at this fair for many years with terrific success. Now, in addition to meeting many prospective customers we get to reconnect with many existing customers.

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Brisbane Gift Fair tomorrow!

Tower Systems is excited and ready for Gift HQ – the Brisbane Gift Fair that starts tomorrow morning. We have a wonderful stand with new software and plenty of business-building opportunities for gift and homewares retailers.

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Tower Systems only gift shop supplier at Gift HQ in Brisbane

gifthqTower Systems is thrilled to be the only gift shop software supplier at the Gift HQ trade show starting this weekend in Brisbane.

On show will be the very latest version of our Gift shop software along with examples of how we help gift shops and homewares shops and their suppliers to better connect for profit and enjoyment.

This trade show is important for Queensland businesses as it provides them with a local event through which to see the latest trends in products to retail while also seeing best-practice software and how it can help them sell more products.

With hundreds of gift shops using the Tower software and thanks to a solid relationship with the industry association, Tower Systems is well positioned to help gift retailers move to the next level through loyalty, supplier connect, employee management and theft tracking tools.

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Gift shop software you can bank on

goftshopsoftwarebankRetail is detail as they say and Tower Systems is a detail focused company when it comes to pitching its respected and loved  Gift shop software to retailers.

Take the pitch to gift shop owners. The Tower gift shop software is promoted through yellow collateral – from the pull up banners to brochures to flyers and other collateral, yellow connects these visually, showing that the company understands about branding and consistency in retail.

This use of colour is another way the company demonstrates an understanding of retail and the importance of these factors to retailers.

Retailers want software they can trust and visual consistency by a software company us a cue you can trust them to be consistent with their software.

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POS software benefits from gift fair exposure to gift shop wholesalers

giftfairAt the recent Gift Fair in Christchurch POS software company Tower Systems was able to help wholesalers address the need for electronic invoices and electronic stock files.

Being the only POS software company present at the three-day event in Christchurch, the company had an excellent opportunity to educate and network with gift wholesalers – further demonstrating its commitment to gift retailers, their businesses and their suppliers.

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Pitching our POS software @ the Christchurch Gift Fair

chcgiftWe are having a terrific time pitching our POS software at the Winter Gift Fair in Christchurch this week. Gift and homewares retailers we have met with have been upbeat and keen to explore ways they can improve business efficiency and sales – and we can help in both areas.

This trade show has also been an excellent opportunity to further connect with suppliers serving gift and home retailers in Australia and New Zealand. Supplier relationships are important to us as they help us help retailers to better connect with their suppliers.

Being a smaller gift fair we have enjoying having more time for networking and relationship building. The knowledge we have gained will prove to be invaluable.

Thanks Christchurch for wonderful hospitality.

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Tower Systems coming to Christchurch Gift Fair

We are thrilled to announce that Tower Systems has been accepted into the Gift Fair in Christchurch New Zealand next month.

On our stand we will be showing the very latest release of our gift shop software. This will be software that is only in beta release by the time of the fair. Yes, it is very new.

We are excited for the opportunity to reach out to New Zealand gift and homewares shops, their suppliers and others who will travel to Christchurch for this terrific trade show.

With many customers already using our POS software in New Zealand in the jeweller, bike retail and gift shop channels, we look forward to catching up with plenty of customers and welcoming new friends to our New Zealand community.

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How breaking free from the me-too points based loyalty offer can help your gift shop grow

While the Tower Systems gift shop software offers a points-based loyalty program that any gift shop can easily run, it also offers a more immediate loyalty option that gift shops are loving.

Called discount vouchers – but you can call it whatever works best for your customers – this program offers shoppers cash they can spend immediately or within a time period you stipulate.

Through software settings you determine the value of vouchers and rules around redemption that are best for your business.

You can expect between 12% and 30% of vouchers to be redeemed and up to 30% of redemptions to be the day of the initial purchase. we have excellent data on this which we can share with you.

If you have customers who visit once only or quite infrequently, discount vouchers could be the ideal to encourage them to spend more in their on visit.

We have seen one business increase average customer spend in a visit by 30% as a result of this program. We have seen another increase overall sales by 14% year on year.

Beyond the gift shop POS software, our retail experts work with you on getting the most from our investment – helping you drive sales and return customer traffic.

We are retailers too and draw on this in sharing practical advice with you.

Call one of our team today for a business discussion on how we could help your business for just a few dollars a day for hardware, software, training and support:

  • VIC: Anthony Franklin 0403 189 379;
  • WA/SA: Tim Batt – 0401 833 917;
  • NSW/ACT/TAS: Nathan Morrison 0417 568 148;
  • QLD/NT: Rohan Genn 0434 072 417.
  • NZ: Phil Daniels: 0275 288 491.

You can start using discount vouchers immediately and without the cost of cards and related infrastructure.

If you want to grow traffic and sales in your gift show we are the gift shop specialist company to help you.

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Helping gift retailers love and support collector shoppers

collectorCollectors are valuable for retailers whether they collect magazines, plush items, tea pots, types of plants or books in a series. Collectors, over the life of the collection, can be tremendously valuable.

In our POS software we help retailers who serve collectors to better serve their needs. We do this through smart facilities and communication tools for tracking stock for collectors and advising them that the stock is in and available.

We also help retailers by personalising product pricing labels with collector customer names. Plus we track customer value thereby helping retailers to focus attention where it is more important to the business.

Collectors are valuable customers and we help our retail partners to understand this.

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Gift shops loving Gift shop software @ $8 a day

gift-shop-software-posThe Tower Systems gift shop software pitch is simple: software designed specifically for gift shops with hardware with on site installation with on site training and with one year of live 24/7 support: $8 a day.

This solution from Tower Systems gets better with time too as the software is regularly updated – enhanced based on suggestions from customers.

With hundreds of gift shops using our gift shop software we have an excellent community of businesses from which to draw ideas and inspiration to help maintain our position as loved and respected gift shop software.

The $8 a day offer is available now and is exclusive to Tower Systems.

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Where is the box for this? POS software helps retailers find the box!

packaginglocationRetailers using our smart POS software are able to have the software indicate on the sales screen when scanning an item where the box for the item is located in-store. This is invaluable at a busy sales counter and in a business where casual employees are used. It helps anyone at the counter find the box or pother packaging quickly and easily. It shows the business as being professional.

Our Point of Sale software has offered this facility for many years. It’s a tiny part of what our software does yet for some retailers that we do this is huge – tremendously valuable. It’s all about helping retailers save time. It’s also about helping them enjoy their businesses more. This function reduces stress.

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Helping small business retailers professionally handle special customer orders

beanie-kidsSpecial customer orders can be important to small retail businesses. These along with collectible items can drive tremendous success for a business. Thanks to easy to use tracking and customer communication tools built into our software we are able to help small retailers provide services that equal or better those offered by much bigger retailers.

Beanie Kids are an excellent example of handling special orders to the value of the retail business. Our software can send a text message to the collector when their order is in – enabling them to be first with the latest. It also helps them not waste a trip to pick up an anticipated item.

Communicating with customers about items that are in-store is just part of the tool-kit we offer retailers to leverage special customer orders and collectible items to maximum value.

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Professional email communication key to good POS software customer service

gift-shop-software-emailIn addition to regular emails to our customers offering fresh advice and help in beneficial use of our Point of Sale software, we email each of the marketplaces to invite engagement in the direction of the software.

The image shows one such email – this one sent to the hundreds of gift shop software customers we have.

This email was all about what we can do to help their business beyond the software – connecting them with suppliers, enhancing the software further for their needs and providing more training. All this help was offered free.

Small retail businesses love this personal engagement in emails tailored for their retail channel and serving needs unique to their type of business. It’s another way we demonstrate the value of being a specialist in each retail channel.

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Personalised gift gards help retailers retain sales

donna-hay-giftcardThe Donna hay gift cards we created for use with our software in the Donna Hay retail business are an excellent example of how a smart retailer can offer a service through our software that helps retail revenue for the business. each card has a unique barcode and our software tracks the balance held on the card by the customer.

While many years old, this gift card facility helps retailers retain revenue – it’s good for business and another good reflection of a valuable opportunity we offer our retail partners.

Besides offering excellent gift card support in our POS software, we also offer a gift card design and production service.

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Why all these blog posts about gift cards?

We have been running a series of posts on this blog about how various Tower Systems customers are using gift cards with their Tower software. We have been doing this to show off a valuable point of difference for our retail partners – in-store gift cards that are professional and used solely for the redemption in their store.

Retailers make the most amount of money off gift cards that they sell for their shop – much more money than from selling gift cards for redemption in other stores.

Tower has been working with customers on gift cards for many years and providing professional artwork and gift card production also for many years. This is a whole of business service – from the software to the unique and professional cards themselves.

While our software also vends gift cards and vouchers for other retail businesses including VISA and other cards, it is the business-specific gift cards that help our retailers make the most money and present the most robust and consistent brand message.

As retailers ourselves we understand the importance of retaining as much as possible in our businesses and not allowing dollars to leak outside our business that we could easily retain.

We appreciate the opportunity to work with our customers strategically in this way.

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Classic Moves dance shop offers retail shopper loyalty program

classic-movesTower Systems is thrilled to have been helping Classic Moves dance shop in Wollongong NSW to establish their customer loyalty program with this professional card. Classic Moves has been established in Wollogong for 18 years. They are considered to be the largest retailer of dancewear and accessories in the Illawarra and have a reputation for quality stock and professional, friendly service. Their loyal customers are respected with this very special card.

Our in-house marketing and graphic design team has worked with Classic Moves on designing the cards and having them manufactured specifically for the business to give to customers.

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Platinum Club card a fresh approach for a small business gift shop

presenceonpuckleKudos to the team at Presence of Puckle in Victoria for their Platinum Club card. The lucky holders of this coveted card get a 10% discount of many items in-store at the wonderful Presence on Puckle business. By labelling this PLATINUM CLUB the business is making the holder of the card feel very special and appreciated.  This is a great way to reward those most valuable of customers, your regulars who support your business. It’s an ideal small business program.

While some businesses create a VIP card and call it just that, this business has gone for a fresh and inspiring approach.

The Tower Systems marketing and creating team is thrilled to have been able to design and produce these cards as part of the service we offer our POS software customers.

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Preparing for Reed Gift Fair Melbourne

reedgiftmelbThe Tower Systems gift shop software will be on show at the Reed Melbourne Gift Fair is a few weeks. This will be our first trade show for the year – our new gift shop software will be on show.

Promoted in the program for the fair published late in 2013 by Reed, Tower Systems is making a prominent statement about smart technology for gift shop management.

Helping gift retailers with electronic invoicing, electronic ordering, stock control, theft reduction, staff training, efficient selling and overall retail business management, the tower gift shop software will be a feature of the Reed Gift Fair for retailers keep to drive business efficiency and performance.

An additional benefit of this fair for us will be extending connections with gift shop suppliers.

We will be on stand K107.

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Gift shop software helps gift shops leverage Christmas traffic boost – after Christmas

The gift shop software from Tower Systems is helping smart and engaged gift shop owners to leverage their pre-Christmas traffic boost into post-Christmas sales thanks to excellent marketing tools and customer-focused loyalty tools.

We are hearing from some retailers that the discount vouchers they gave customers just before Christmas are bringing those same customers back in store to spend more money. This is great news!

We are hearing from other retailers that they are leveraging their customer database with email and other campaigns to attract them back in what is often a quiet time of the year.

Smart gift shop owners are using the marketing and other tools in our software to kick 2014 off with a boost in shopper traffic and sales. We’re glad to be here helping with excellent gift shop software backed by helpful support.

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Melbourne Gift Fair unlocks new gift suppliers for Tower Systems

Participation at the Melbourne Gift Fair earlier this month has unlocked additional supplier relationships for gift shop software supplier Tower Systems.

These relationships will enable us to provide better service to our gift shop customers through our retail management software. This will help product suppliers and retailers to work more closely together for their mutual commercial advantage.

The suppliers become more aware of how to provide electronic invoices as well as the opportunities available to them through the provision of sales data from participating retailers. Tower Systems has someone full time in the company managing these relationships for the maximum benefit for our user community.

So, in addition to excellent sales of our gift shop software at the Melbourne gift fair, it has proven to be a good trade show for unlocking additional supplier relationships.

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Greeting card performance report helps newsagents and gift shops leverage card sales data

The Greeting Card Performance Report releases in early 2011 by Tower Systems is helping newsagents and gift shop owners to drive better outcomes from their greeting card supplier relationships.  The Category and Segment Performance Report has become the industry standard report for newsagents and other card retailers, delivering best practice reporting facilities to these retailers and helping them to better manage the greeting card department.

The report was the first of its kind for newsagents and other independent retailers in Australia and New Zealand.  It delivered genuine innovation. It’s the type of innovation that earns the moniker of smart software for us in the channels.

Developed over several years in close and confidential association with Australia’s best known (and loved) card company, Hallmark, the greeting card performance reporting is now well established.

A feature of this reporting is the MAT or Moving Annual Total metric. This is used in several suppliers and big businesses – we have found it tremendously useful in tracing year on year to date business performance.

We offered to share our IP with other software companies so they could catch up.

The greeting card performance reporting suite was delivered to our users at no additional cost, adding tremendous value to what our Point of Sale software customers can extract from theirs software.

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Help for small business gift shops in Australia

Gift shops using the gift shop software from Tower Systems have access to help in turning their business around. Thanks to a deep well of expertise and experience in retail and the ability to mine valuable business data, Tower Systems is able to deliver services beyond those one expects from a software company.

The range of services for a gift shop doing it tough or in trouble can vary from business advice to practical assistance. We assess each case on its merits and engage in business assistance accordingly.

We have developed a business cash flow as part of overall business planning,  identified dead stock and advised on how to quit this, reviewed rosters and even provided in-store staff to help reset the business.  Each case is different.

Every piece of assistance is decided on by the business owner.  We involve them in understanding their situation better and participating in working out next steps to improve the performance of their business.

The practical and professional help we provide gift shops and other struggling small business retailers is free and part of the Tower AdvantageTM service.

Yes retail is tough. Our mantra is that each business owner needs to own their situation and to actively pursue resolving this to their benefit, the benefit of employees and the benefit of all other stakeholders in the business.

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Adelaide candy shop implements Tower Systems POS software with scale integration

Tower Systems is proud to have completed the installation of its innovative Point of Sale software in a new candy shop in Adelaide. This installation is also featuring the new direct scale integration in the Tower POS software.

Thanks to engagement form this and other retailers using the Tower Point of Sale software, the company has been able to enhance its software beyond the areas traditionally served by the company. This provides more capabilities for retailers, more value from their IT investment.

The scale integration is just one of several major innovations delivered by tower Systems already in 2013 as the company ramps up investment in its software.

With more retailers blurring the lines between their traditional and new operations, having software that is flexible and regularly updates is proving to be key.

Tower Systems appreciates the generosity of time and support from its customers as this helps the company invest in such facility expansion.

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