This online live workshop is another in the weekly series by the company for retailers using its POS software. It’s a great learning opportunity that will benefit any retail business owner. Plus it’s FREE.
This online live workshop is another in the weekly series by the company for retailers using its POS software. It’s a great learning opportunity that will benefit any retail business owner. Plus it’s FREE.
Retailers using the Tower Systems Point of Sale software can relax and enjoy Saturday knowing we have their back.
Our help desk is open and taking calls this morning – in addition to our after hours mobile numbers.
We have offered a help desk based Saturday service for many years. Our customers appreciate the extra commitment. It’s another Tower AdvantageTM.
Small and independent retailers offer a level of personal service that often sets them apart from major retailers. Using the smart tools in the Tower Systems POS software, retailers are able to reach out beyond the shop floor and sales counter in providing differentiating personal service. Thanks to easy to engage tools in the software, retailers can include in sale documentation such as receipts information about product use and care which helps the retailers to demonstrate a point of difference and improves the customer experience.
The Tower Systems POS software provides retailers with several facilities for customising information on receipts based on products purchased. That this is done at the point of sale with the employee having to remember is a way the business can go above and beyond without having to rely on memory to do so.
Retailers selling products with specific care requirements are able to have care and other instructions included on receipts printed for the products. This provides a more engaged level of customer service that is tailored to the specific items purchased by a business.
This personalised receipt service built around product care instructions is something Tower Systems has offered in its Point of Sale software for many years. It is a facility used across many retail channels including bike shops, garden centres, gift shops, jewellers and others where specific product care and use instructions are another way a retailer can demonstrate a valuable point of difference.
Tower Systems offers training in using these product care facilities.
The Tower Systems Point of Sale software helps business owners encode and share information about how the business operates. recording intellectual property about the operation of a business and making it accessible to those working in the business makes it easier for family members to grow into the business and stay close to how the family has done business over the years.
Family businesses are different to non-family businesses. They are often run on a different basis and with different goals. Having software that enables to recording of business rules and processes makes it easier for these businesses to track and manage how things are done and thereby to continue family traditions if important to the business.
The Tower software offers a range of mechanisms through which business processes are recorded – guiding those coming into roles and needing to follow tradition.
The Tower Systems Point of Sale software offers retailers with wholesaling facilities the ability to track locations of inventory and thereby enable easy picking of goods for shipment. Doing this in several different types of businesses has provided us with experiences that have informed development of flexibility in the software.
From picking slips to location data, the Tower software reaches way beyond what is traditional for POS software.
While first and foremost a Point of Sale software solution, warehousing facilities enable the software to be useful in more diverse situations and this is what flexible retail / wholesale businesses like.
In the retail homewares space many products are one-off. That is, once they sell a retailer does not replace exactly them otherwise their shop can feel more like mass when being unique reply matters. This is where smart POS software is useful in tracking sales at the product category level.
Knowing that, for example, two $75 value homewares objets d’art sold is more useful to the buyer for the business than the specific items as these items will not be exactly replaced.
Using the Tower software, homewares, gift and garden centre retailers are bale to track product sales in a range of useful ways that can make inventory replenishment easier. Being able to slice the data for alternative performance reviews can help guide business decisions in a more meaningful way.
Tower Systems works with many retailers on the best approach to tracking stock performance.
The smart POS software from tower Systems is helping more and more retailers to sell bulk items broken into singles, single items scaled up into bulk, hampers, packs, gift packs and many mixtures within these opportunities.
Jewellers use our pack facilities to sell two or three items in a set as well as singles – with ease.
Confectionery shops and chocolate shops use our software to sell bulk packs and singles easily with complete and easily managed inventory control.
Gift shops use these facilities to sell Christmas hampers.
Garden centres use these facilities to sell plants as singles and more packaged together.
It’s fast and easy to handle.
Here is an internal communication sent by our Managing Director to all Tower Systems team members last week in advance of wider release of a major POS software update. We share this here to show how internally we are committed to the quality and engaged customer services we promote in our marketing pitch:
The next two months will present us with many challenges and opportunities as our customers load and engage with 2.6. For many in the company you will face new experiences as this is the biggest update ever in the history of the Retailer product.
There will be people who blame things on the update that have nothing to do with the update.
Many will not read the instructions prior to loading the update.
Most will be nervous.
Plenty will be happy with what’s in the u0date and some will want more changes urgently.
Others will say their systems are slower as a result.
Some will realise that they need to upgrade their hardware.
Please actively listen to what people have to say, make sure they know you are listening to them – even if what they are saying has been said to you many times before by others. People calling about the update is what we are here for. We promise them we are not your average software company. We promise to listen to them and serve their needs. This is where your contact, each contact, is vital.
While Ben owns 2.6, it is on all of us to serve our customers as they install, learn and start to use 2.6. Their experience will depend on each of us. What they think about Tower Systems for the future will depend on each of us.
Thank you in advance for your commitment through what will be a busy and challenging time.
We are committed to providing an enjoyable experience for our customers. This email and the considerable training of our team which preceded it is further evidence of that commitment.
Retailers using the POS software from Tower Systems have many options for for reinforcing the value of shopping in the business – like including a personalised note on the receipt showing the saving achieved with this purchase.
The image shows one such saving note on a receipt produced by the software. The note is produced as a result of rules setup by the retailer using the software.
The You Saved $6.55 message is strong. It’s reinforced by That’s a saving of 6%. this messaging pitches the retail business after the sale is down, when the shopper is home and unpacking their purchases.
This is another way Tower Systems is helping small and independent retailers to compete with major retailers.
Thanks to receipt options and other facilities in our POS software, retailers can help drive shopper engagement in competitions – such as the Hallmark cards competition offering the opportunity to win a $500 BBQ in participating stores that’s running at the moment.
Retailers can promote competitions like this on their receipts. They can also promote it on customer displays. This type of promotion is free. It is excellent use of existing retail management infrastructure – manages by our POS software as directed by our retailers.
Connecting shoppers on receipts and at other touch points with in-store promotions such as the BBQ prize adds value to the in-store promotion and drives the likelihood of shopper engagement in the promotion.
Smart use of our smart POS software drives better outcomes for our retail partners. Our help desk enjoys helping retailers to leverage these opportunities.
Tower Systems is thrilled that following an extensive joint project commenced with PayPal in 2013 and considerable beta testing and we last week commenced live use of our fully integrated PayPal in-store payment option.
This integrated PayPal payment facility will not only help retailers accept a new form of payment, it will drive traffic to their businesses thanks to the wonderful support of PayPal and the engagement of the PayPal community.
Being the first to market in our specialist retail channels not only gives us a wonderful commercial advantage, it also provides us with experiences that will play out in other areas of our business as we bring on more suppliers with smart POS software integrations.
Tower Systems is proud of the work of its design, development, testing and deployment teams who has collaborated so well with the experts from PayPal on this project.
Collectors come in all shapes and sizes. They are important customers to many types of retail businesses. Some businesses identify them as collectors and others do not. Some bring in product on a regular basis that builds collections over time and to a calendar while others serve special orders driven by customer requests.
Regardless of the types of collectors served and how you may serve them, Tower Systems has facilities within its Point of Sale software to serve the needs of retailers serving collectors. From personal barcodes on products to tracking orders, to tracking collection to managing product shelf life, the collectible product facilities are used extensively within the Tower Systems retail business user community.
The facilities serving the collectibles area is another example of the value of specialist software developed ion close association with retailers in the space.
Tower Systems is thrilled and excited for the start of the Home & Giving Fair in Melbourne today. We have been doing this fair for many years with terrific success. Over time, our involvement has game from it being a pure sales event to now being sales and existing customer networking.
We love the Home & Giving Fair for the opportunities it presents as well as new suppliers it puts us in contact with.
Our stand is set and we are excited for what will come our way over the next five days.
Retailers using the Tower Systems Point of Sale software have access to facilities ideal for handling insurance sales – of items being paid for by insurers as replacements for items lost or damaged. We have had this facility for years as part of a suite of mature services for retailers serving diverse needs in several marketplaces.
Jewellers, bike retailers, garden centres and homewares stores benefit from these insurance facilities. Insurance companies too benefit in that they can rely on small and independent retailers to be retail outlets for satisfying insurance claims.
Insurance claims is one area of our software where we continually adjust and enhance the software based on customer and other stakeholder feedback.
Tower Systems is excited and ready for Gift HQ – the Brisbane Gift Fair that starts tomorrow morning. We have a wonderful stand with new software and plenty of business-building opportunities for gift and homewares retailers.
Tower Systems is thrilled that its Gift and Homewares POS software is being promoted by the respected AGHA in the lead up to the next round of trade shows.
Serving hundreds of gift and homewares retailers, Tower Systems is well-established in handling the needs of these retailers as well as handling the needs of their suppliers – connecting the two types of businesses in a way that is beneficial to both.
Our next AGHA event will be the August fair in Melbourne.
Retailers using the POS software from Tower Systems have the ability to design their own product price and barcode labels. They can choose the fields to include and the placement of these fields – allowing a business to tailor label layout and design to serve their needs.
The level of flexibility offered by Tower Systems is rare in POS software. It has evolved over time thanks to advice from retailers using the Tower software and their support for an engaged continual improvement program for the software.
Jewellers, garden centres, newsagents, gift shops, homewares stores and others love the product label flexibility and the variety of options available.
Our soft launch here of our POS software / Xero cloud based accounting software interface is exciting plenty of retailers and their accountants. We have a growing group of existing and prospective new customers keen to leverage the link to help small independent retail businesses grow.
This week we have finalised documentation explaining the seamless POS software to Xero link and outlining the low-cost for access to it through our software.
We are very excited for the commercial release once we are through the current beta process.
While more and more retail businesses are offering gift cards, the commercial success depends on the confidence of customers in the gift card product. A more professional looking gift card the more a customer is likely to trust the card.
This is where Tower Systems can help.
Thanks to our professional in-house gift card design and production service we are able to help independent small retail businesses to have a card that looks professional, trustworthy and valuable. Retailers we partner with often are thrilled with the cards supplied and the sales that result from their use.
Any small retail business can compete with major retailers by offering professional plastic cards that make the business look great. Done well, a gift card can help you win business you might otherwise not have won.
Tower Systems has been working with Paypal since last year on an innovative in-store payment option for small business retailers in the Tower Systems community. This work has resulted in an interface between the Tower Point of Sale software and a new consumer App being from Paypal.
Having passed tests, trials and rigorous acceptance testing, the next release of the Tower software will support Paypal as a method of over the counter payment for shoppers shopping in retail businesses using the Tower software.
This is genuine innovation that has come about as a result of professional development between Tower Systems and Paypal.
We are thrilled to be the partner chosen by Paypal for this work last year – giving Tower Systems customers a wonderful commercial advantage.
We will announce sign-up details shortly.
We have seen excellent results from receipt based marketing this week where a retailer using our POS software reported double-digit sales growth across almost all categories and the only change in their business for most of these categories in the last six months was the implementation of our receipt-based discount vouchers.
While they call them something else – Shopper Rewards – internally in our software they are called discount vouchers for ease of reference. Bet they are much more than discount vouchers!
15% of customers are engaging with the vouchers and it is these customers who are driving the revenue growth for the business.
We can show small and independent retailers how they can grow their businesses by engaging with this unique and successful business marketing and management initiative. In our own retail experience we know that it’s money in the bank.
The keys to success that we regularly see are:
The success of many small business retailers with our offering is encouraging and exciting. We love it!
The day has really only just begun for many but our live office-based help desk has already been busy helping retailers with support and training as part of our Saturday support commitment.
We have offered this office-based service for many years and customers love it. Being office-based we have access to more facilities and services and this provides our customers with a better outcome for some calls that require more than knowledge.
Our Saturday support service is a point of difference that helps us win customers. We love it!
For years, retailers, especially independent and small business retailers, have been told to follow retail giants and reward loyal shoppers with points that can be redeemed for gifts and discounts.
Dutifully, many small business retailers acted on this – but without a thought-through strategy to achieve the best outcome for the business.
Without a financially rewarding outcome for a business, a loyalty program is worthless.
This is why retailers, in any retail channel and in any retail situation – high street, shopping mall, rural and or regional – need options in terms of shopper loyalty rewards. It is why Tower Systems offers valued options in its Point of Sale software.
While a points based program is useful, it could be that the business will benefit from a different approach.
Good POS software will offer flexibility. This flexibility can add thousands of dollars to the bottom line performance of a retail business each year.
The Tower Systems Point of Sale software supports multiple loyalty options that include: a traditional points based approach, interfacing to the respected Vii Accumulate loyalty platform, interfacing to the equally respected Transactor loyalty platform, interfacing to Flybys NZ and offering a unique and flexible front end loyalty solution.
Having so many options available provides Tower Systems retail partners with commercially valuable flexibility.
The loyalty platform selected by a business depends on the needs of that business. A business that chooses POS software without broad flexibility will be limited in what they can achieve for their business with their software.
Big system interfaces
Vii Accumulate – used by Qantas, BankWest, Clipsal and others – and Transactor – used by Westfield, Amcal, Goldmark, Prouds, Avanti, Subway and others – are both used by retail banner groups and national retailers to connect stores allowing point accumulation and redemption in any location.
The Tower Systems approach with these two platforms delivers maximum flexibility for the retailers and banner groups. Through our seamless interface you have access to the facilities of either Vii Accumulate and Transactor.
Groups with as few as four retail locations could benefit from either interface.
The traditional points-based approach
In the Tower Systems software, retailers can accrue points for customers easily.
This is done by customers presenting a loyalty card, usually called a VIP card, at any time during a sale.
This is the easiest loyalty program to setup in a small or independent retail business.
The software accrues points according to rules established by the business owner. Points can be used by customers to access rewards. They can also be used to generate gift vouchers for shoppers based on points accrued.
Many retail businesses using the Tower software use the points-based loyalty facilities to encourage shoppers to spend more.
Shopper loyalty is much desired yet harder to achieve in this world with more competition, more loyalty options and a greater desire for instant gratification.
Following carefully assessment of international trends and looking thoroughly at how large and national retailers used primarily points-bases systems to drive loyalty, Tower Systems invested in an alternative, a new software based facility to reward loyalty for an often forgotten shopper.
Change the game: front-end loyalty
By using an approach we at Tower call front-ending loyalty, retailers can achieve more from first-time and infrequent shoppers. Front-ending loyalty brings a reward to the front in an effort to engage shoppers in additional purchases sooner.
Too often loyalty has been all about total spend over a year whereas above average spend in just one visit can be more valuable to a business.
It’s an approach that can encourage those who do not shop with you to purchase something else right away, to get the value of the cash discount offered.
Regular shoppers can spend the cash discount right away or come back within any time limit you set.
We started trialling this front-ending loyalty strategy in February 2013 in several retail businesses. We did it using the Discount Vouchers facilities in the Tower Systems software.
Building the basket
From the first day we saw shoppers changing behaviour.
One chap came in to purchase a specific item. When he was handed the receipt the voucher was pointed out to him – offering $2.00 off his next purchase. He was not a regular and so spent the $2.00, and more, right away on another item. He received another voucher and purchased a third item. In all, he spent three times as much as the original purchase – all because of the Discount Vouchers he received.
Around 33% of all vouchers redeemed are used the day they are received. This shows customers building the basket – adding to their purchase that day as a result of the voucher. This makes each visit more valuable to us.
Bringing shoppers back
Around 33% of redeemed vouchers are used within seven days of issue and the remaining 33% are redeemed up to four weeks after issue.
Here’s another real story: A month after we started trialling this new approach to loyalty, a customer came in and used a voucher she had picked up a couple of weeks earlier. She was happy to get $5.00 off a $45.00 item she wanted. This resulted in another voucher so she bought another item for $29.95.
This customer said she would be back. Two weeks later she was.
You control the business rules covering how vouchers are issued and redeemed. You control your financial exposure at all times.
Like any good loyalty program, you need good levers with which to drive shopper engagement and to deliver the benefits it needs to justify the investment.
The Discount Vouchers facilities in the Tower software have this.
You control the amount of each sale you are prepared to give away on the voucher.
You control the products the voucher can be used for.
You control how long the voucher is live for. I suggest 28 days but I have some retailers setting this at 90 days.
You control what it’s called
We have shoppers calling their vouchers Bonus Bucks, Cash Off, Thank You Dollars and other names retailers feel are relevant to their businesses.
The software has been developed in a way that gives each retailer complete flexibility as to what they call their program. This localisation opportunity is important as it gives you ownership over your own program.
Helping your business
With big box and national offering their corporate loyalty programs, it’s important for retailers to offer a genuine point of difference. Discount Vouchers offer this.
While their approach is very corporate, your approach can be more flexible and more focused on early rewards. Over the months of trialling we have seen changes shopper behaviour, it gets them spending more with you.
I’m confident this fresh approach to loyalty is a game changer for any garden centre business. The control you have enables you to easily manage the cost and the value you gain from the program.
This really is a new approach to bringing shoppers back sooner and getting them to spend more with you.
So, which loyalty program is right for your business? That choice is up to you.
Tower Systems provides you with options, some of which are unique to us in our various retail channels.
Thanks to our partnerships and interfaces we provide retailers with a depth of flexibility that is extraordinary.
That you have a choice is vitally important. Better still, that you can move between the options is even better.
Where we are at today in terms of loyalty will be different to tomorrow as change is inevitable. Our commitment is to continue to refresh our software to ensure it and those who use it are competitive.