CategoryJeweller software

Retail is tough. Small business is tough. In our POS software, small business retailers have tools that help them compete, tools through which they can differentiate their businesses and reach new opportunities and customers.

Sometimes, the best way to compete is to stop competing. That is what we want to talk abut here today.

What is competition anyway. Often, it is inn our head and there it swirls around and does bad things. Let’s take a moment to look at competition differently.

Too often we in small business see competition and get angry. We ignore the opportunity to change gears and stop competing

In our Tower Systems POS software our retail small business customers have facilities through which they can change gears, through which they can recast your offer so it cannot be compared to those from a competitor.

These gear changing competitive tools in your current software include:

1. Discount Vouchers. This is the most effective form of immediate loyalty rewards we have ever seen, driving excellent sales results. Charge more for an item and reward shoppers with cash off their next purchase.
2. Buy X get Y – Multibuy. This focuses people on a volume based offer rather than a direct simple purchase.
3. Package multiple items together for a price you set. Done right you can get more than the total value of the items in the package.
4. Special orders. Major retailers tend to prefer to sell what they have. Special orders are often considered too difficult. If you manage it well and make it easy, you can pitch your business competitively.
5. Sell you. Include insights, knowledge and advice with purchases, on receipts, automatically. Show, through every sale, that buying from you is different to other retailers where they could have purchased the same item.

This small list is a taste of the game changing opportunities though which you can compete in non traditional and often more valuable ways. These are ways we can help – through the software and through business advice that helps you leverage the software for wonderful times and insights.

Next time you feel competitive pressure from a big business, ask what you could change gearsin your business to position you differently, to not look like you are competing.

The more you can do to block direct price comparison the better. But don’t block, change the playing field. That is what we like to do.

Here at Tower Systems we can help with these and other initiatives in this area of smart competition.

POS software, the right POS software, can be hard for small business retailers to find. While there are many point of sale packages out there in the marketplace, it can be hard to know the right p.o.s. package that is right for your business.

So many say that their software the best software for you. There can be wild claims. Often, wild claims are not backed up by the facts.

No two POS software programs are the same. Making the choice should rake time and care. It should involved a deep dive into the software and what it does, how it works.

If you are in a specialty retail business, we suggest you look thoughtfully and carefully at the needs of the business, to make sure you know what you want and why you want it before you head off and make a decision. A quick decision is not necessarily the best decision as you could be stuck with bad data, bad business practices and frustration all round.

POS software can be complex, which is good you want it doin g the heavy lifting in your business, you want doing things that will genuinely save time and money in the business. This is why we think taking time to make the right decision is critical. It is also why we say not all POS software programs are the same.

POS software for small business retail can include transacting sales at the counter, managing LayBys, handling product catalogues, connecting with suppliers, connecting with your accounting software, managing repairs, managing EFTPOS payments, handling complex freight requirements, telling you what is working and what is not working, making sure business is transacted accurately, mitigating theft, connecting with your online store, selling products by weight … and plenty more.

POS software is powerful, flexible, easy to use and constantly evolving as the needs of retail and the needs of your type of business evolve.

Tower stems serves over 3,000 small business retailers with POS software. This is what we do. We make POS software, what we think is awesome POS software. We sell, rent , lease POS software. We provide support for ur POS software.

Tower Systems works with more than 3,500+ small business retailers using its POS software in speciality retail niches including jewellers, garden centres, bike shops, toy shops, gift shops, newsagents, pet shops, adult shops and more. We offer these ideas as our Christmas gift to you.

1. Make it easy. People often talk about how hard Christmas is. Be the local business that makes it easy. The ways to do this are with easy Lay-By, free wrapping, better shop floor help, guide buying advice or tips on perfect gifts no one else will think of. Consider making Christmas easy as being a key part of your messaging.
2. Be thrilled people are in your shop. Your personal smile or greeting is something they may not see in a big business where employees are less invested in each shopper and where the owner is usually thousands of kilometers away.
3. Make the giving easy. If people purchase items from you to send somewhere else. Offer a one-stop shop. Save them the trip to the post office.
4. Make the shop less about Christmas. Consider pulling back on the Christmas visual noise. Go for something simple, muted, respecting the season but making a calm statement. Consider declaring the shop a Christmas carol free zone – not because you hate carols but because you want to help customers take a break.
5. Help people rest and recharge. Create a Christmas shopping rest and recovery zone. Offer free tea, coffee, water and something to eat. Encourage people to take a break in your shop – without any obligation for them to spend money with you.
6. Let your customers help each other. Setup a whiteboard or sheets of butcher’s paper, yes keep it simple. Get customers to write gift suggestions under different age/gender groups. For example: Girls 18 – 25, Boys 55+. Encourage your customers to help each other through their suggestions.
7. Make price comparison difficult. If you sell items people are likely to price compare with other businesses, package them so price comparison is not easy. Put items into a hamper as a perfect Boy 8 to 12 bundle for example. Or offer the item with pre packages services if appropriate for an item.
8. Less is more.  The stack em high watch em fly mantra can be wrong. Indeed, it is often wrong in retail. Shoppers can be store blind because a shop is too full or a display is too busy. Consider creating simpler less cluttered displays and window promotions. Draw attention to what you want people to see by promoting that one thing. Every time someone asks if you have something that you think through should be able to find easily – take it as a challenge for you to address rather than a commentary on a facility of the customer.
9. Change. Christmas season in your shop should evolve. Major change weekly is vital for people to see what you have that they could buy.
10. Be socially engaged. On Facebook, Instagram, twitter and elsewhere, be the calm voice, the person people enjoy reading or seeing photos from. Provide entertainment this Christmas rather than the usual retailer shrill of come and shop here!
11. Be community minded. Choose a local charity or community group to support through Christmas. Consider: a change collection tin at the counter; a themed Christmas window display; promotion on your social media pages; a donation to their work; a collection point for donations from customers.
12. Facilitate sharing stories. Find space in your shop for customers to share their Christmas stories. It could be a story wall inside or in front of the shop. This initiative encourages storytelling by locals and better connects the business with the community.
13. Award a prize at a local school. Fund a year-end prize at a local school. Attend a school assembly to award the prize. Work with the school leadership on a prize appropriate to your business.
14. VIP preview. Host a VIP shopper preview night when you show off your Christmas ranges ahead of being available to the general shoppers. Respect and reward your local shoppers with deals and the opportunity to preview ahead of others.
15. Leverage Christmas traffic. Encourage the Christmas shopper traffic surge in after Christmas. Give them a reason to come back. A coupon promotion or a discount voucher on receipts could be the enticement to get shoppers back in-store. Note: the Tower POS software produces discount vouchers to rules you establish.
16. Become a gallery. Work with a school, kindergarten, community group or retirement village to bring in local art for people to come and see through Christmas. A small space commitment can drive traffic from family and friends of those with art on show.
17. Dress the shop. Fully embrace Christmas. Create a Christmas experience such that shoppers know they have stepped into somewhere special this Christmas. Go for more than some tinsel and a tree. Fully embrace the opportunity.
18. Make your shop smell like Christmas.
19. Send cards. Send Christmas cards early in the season to suppliers, key customers and local community groups. This connects you with Christmas. Invite all team members to sign each card.
20. Host a Christmas party. For shops nearby. You are all in the season together – let your hear down before things get crazy.
21. Ensure you have gifts targeted at occasions. For example: Kris Kringle, by price point and by recipient. Make it easy for people to know what they could give.
22. Stocking stuffers. At your counter always have one or two stocking stuffers for impulse purchase.
23. Offer gift vouchers – for someone to give when they are not sure what to give.
24. Be local. Ensure you have a selection of locally sourced products available for purchase. Make it clear in-store that these products are sourced locally.
25. Tell stories. On your Facebook page, talk about what is important to you at Christmas. Personalise the season and deepen the connection with those who could shop with you.
26. Offer a free gift. Bulk purchase an item to offer those who spend above a set amount. For example, spend $65 and receive XX where XX may have cost $5.00 but could have a perceived value of $20.00.
27. Keep it fresh. Every week make significant change to your Christmas displays and promotions to keep your offer fresh.
28. Share Christmas recipes. Each week for, say, four weeks, give customers a family Christmas recipe. This personalises Christmas in your business, creates a talking point and makes shopping with you different to your bigger competitors.
29. Free wrapping. Sure, many retailers offer this. Make your offer better, more creative and more appreciated.
30. This is essential in any business. Manage it through your computer system with strict rules.
31. Work the floor. Increase time on the shop floor. Be present to manage shopper flow and to facilitate purchases.
32. Christmas is crazy busy I most retail situations. Give yourself and your team members sufficient time to recharge so the smile greeting shoppers is heartfelt.
33. Keep a secret. If yours is a business selling gifts a partner may purchase for their loved-one, create some mystery with a closed off display for the shopper to see the products.
34. Free assembly. If you sell items that require assembly. Offer to do this for free.
35. Free delivery. Offer free Christmas Eve delivery for items purchased for kids for Christmas.
36. Sell training. Leverage the specialist knowledge you have in your business by selling as gifts places at classes you run sharing your expertise.
37. Hold back. Don’t go out with everything you have for Christmas all at once. Plan the season to show off what you have as the season unfolds. This allows you multiple launches.
38. Share a taste. Regardless if your type of business, bake a family recipe of Christmas cake, Christmas pudding or Christmas biscuits and offer tastings to shoppers on select days. This personalises the experience in your shop.
39. Offer hampers. Package several items together and offer them as a hamper. Time-poor shoppers could appreciate you doing this work for them. We have seen this work in many different retail situations.
40. Buy X get Y. Encourage people to spend more with a volume based deal. Pitched right, this could get customers purchasing items for several family members in order to get the price offer you have. Use your technology to manage this.

Christmas is the perfect time to plan for next year. It is the time to do everything possible to leverage bonus Christmas traffic to benefit your business through next year.

Tower Systems offers Point of sale / retail management software tailored for your specific type of retail business. Our software can help you leverage Christmas traffic for year-long benefits.

For years, Tower Systems has offered access to its POS software through rental. This easy to establish arrangement offers access to the software on a month by month basis with no capital outlay up front to access the software.

The rental payment option, like our cloud hosted option, is available to all Tower Systems customers in all marketplaces.

Our customers can also convert from rental to purchase or lease at any time. How people pay to access the software is easy, simple and self-managed. This provides our customers with the best options, options that suit their specific circumstances.

In offering rental years ago, Tower Systems provided small business retailers with payment options that suit the cash flow needs of many small business retailers. There is no loan application, no finance approval process, no cumbersome paperwork, no hassle. This is another way the company makes doing business with Tower Systems frictionless, easy.

The paperwork is a dream and there is no minimum lock-in term. Like we said, easy, frictionless.

The Tower Systems POS software for any of the specialty retail marketplaces in which the company operates is available for rental.

Our rental customers have access to exactly the same customer service experiences and touch points as all other customers using our software.