Free social media marketing workshops for small business retailers

In addition to owning Tower Systems I am a Director of newsXpress, a proactive marketing group for newsagents who are transforming their businesses. I am hosting a series of free workshops open to anyone offering access to the newsXpress training on how of use social media to find new shoppers for your retail business.

  1. Discover how to attract new shoppers with Facebook.
  2. Learn the most time-efficient way to post to Facebook.
  3. Look behind the scenes at the best newsagent Facebook posts and learn how to use these ideas in your business.
  4. Find out how to reach beyond those who like your page.
  5. See how to thoughtfully target Facebook posts so they reach those you really want to reach.
  6. Find out how to organise photos for the best possible impact.
  7. Join a discussion about what time of day it is best to post.
  8. Find out which posts Facebook users like the least.
  9. We will do posts live for in the workshop, so you can learn first-hand.

This session will be practical, offering ready to use advice suitable for any retail business. If you want to learn about how to use Facebook, Instagram or Twitter in your business this is a good session for you.  The session will also cover using your website to find new shoppers. Bookings now available for:

  1. ADELAIDE. November 9 @ 10am. Rydges South Terrace. Book now.
  2. GOLD COAST. November 10 @ 12 noon. Sofitel. Book now.
  3. MELBOURNE. November 15 @ 10am. Hawthorn Arts Centre. Book now.
  4. SYDNEY. November 16 @ 10am. The Lakes Golf Club. Book now.
  5. BRISBANE. Nov. 17 @ 10am. The River View Hotel Kingsford Smith Drive. Book now.

We will add Perth as well. The sessions will be interactive with plenty of time for questions. Spaces are limited as we want to ensure everyone can engage.

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Tower Systems helps newsagents engage with $150,000 competition

towerreciptWUT150Klong-1Newsagents using the Tower Systems newsagency software were provided coupons for auto-serving on customer receipts to help drive shopper engagement with the Pacific magazines shopper promotion.

We worked with Pacific Magazines on the production of several coupons and provided advice to our 1,750+ newsagent customers on how to include the coupons on receipts to leverage the competition opportunity.

This supplier engagement on behalf of our customers is another way Tower Systems adds practical value to its customer relationships. It is a service we provide suppliers serving all marketplaces in which we have specialist software.

The auto-serving of ads and coupons on receipts is something we have done for many years.

This is another example of the Tower AdvantageTM.

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Marketing tips for small business retailers for election day in Australia

Election day in Australia is a terrific opportunity for small business retailers with a spike in the number of people who are out and about. Smart retailers will embrace this opportunity as well as the opportunity of people standing in line waiting to vote and on their phone.

Here are some tips to get you thinking about marketing opportunities for any small retail business this weekend on election day:

  1. Set the front of the shop so it looks completely different – make the most of the extra people out and about. You want people seeing the shop for the first time ages to be surprised at the changes.
  2. Have a party. Plenty of music, activities, drinks and food. Make the day a celebration – to celebrate the end of the dreary campaign.
  3. Have an election sale – but make it fun. Do better than a straight sale. For example, in good Asssie tradition call it keeping the bastards honest sale.
  4. Setup sale tables in the name of local candidates.
  5. Give a discount to any customer who tells you and everyone in the shop a joke about politicians.
  6. Have a game of pin the tail on the politician in the shop.
  7. Declare the shop an election free zone. Maybe have a fine jar for anyone talking about the election on the day – raise money for a local charity.
  8. Promote your business online all Saturday with a series of social media posts so those out and about in lines waiting can see you are engaged.

All these ideas are about having fun on the day and offering a different shopping experience to usual. We hope they get yo8u thinking of what you could do, thinking of ideas of your own.

Here at Tower Systems we are not your usual POS software company. We are engaged with our customers deeply on a range of fronts to help them enjoy their businesses more and to get more from their businesses every day. In addition to excellent POS software for specialty retail businesses, we provide business management advice and support – way beyond the POS software itself.

Whatever you do this election day, have fun.

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HELP FOR SMALL BUSINESS RETAILERS ON BEST PRACTICE LAY-BY

Lay-By is vital to small business retailers, especially gift shops, jewellers, garden centres, toy shops and homewares shops. Tower systems offers structure support for managing Lay-Bys in its POS software. We help small business retailers meet their regulatory obligations, serving the needs of customers and their businesses with a best practice approach.

We offer written advice, video training, one on one training and more to help small business retailers run professional Lay-By services.

Here is a glimpse into some of the professional Lay-By advice provided to our small business retailer community:

Meeting regulatory requirements is vital. For example, if someone cancels a LayBy you must refund their payments less a termination fee. You can set this fee and advise as part of your terms and conditions.

Our advice guides you through key rules and steps to success with Lay-bys.

  1. WHAT TO LAY-BY. Set a minimum item and or purchase value. We’d suggest $80.00.
  2. DATA REQUIRED. Always ensure you are satisfied you know who your customer is. Require proof of ID from a driver’s licence or similar legal ID document.
  3. DEPOSIT. 20% of the total GST inclusive purchase price.
  4. AGE. Only Lay-by to people 18 and over.
  5. DURATION. Lay-bys should run for between eight and twelve weeks. You could run for longer pre Christmas to get early toy sales.
  6. PAYMENT CYCLE. Require payments to be made weekly or fortnightly.
  7. PAYMENT METHOD. Accept any payment form you choose.
  8. Do not allow someone to take home a single item from a group of items on Lay-by together in one purchase. It’s all or nothing.
  9. Have a LayBy termination policy you are comfortable with. We suggest a 20% termination fee. Alternatively, set a dollar amount to reflect the work. Also, consider setting the LayBy to auto terminate if it extends beyond a period of time you nominate. Note that you could equally choose to have no cancellation given that Lay-by product may not be able to easily re-sold.
  10. Decide what you would consider a breach. This has to be something you stand by. We suggest two missed payments without reasonable excuse or rectification. On breach, cancel and charge the cancellation fee.
  11. We suggest a no-exchange policy.
  12. When a customer Lay-bys, print two dockets – one for them to take immediately and one to be placed with the goods. Have your customer sign both copies, accepting your terms and conditions.
  13. Set aside a clean and secure storage location for Lay-bys in your business where locations are coded for easy finding. Place Lay-by goods into a single clear plastic bag per transaction for clean and safekeeping. Staple to this a copy of the Lay-by docket. Let your customers see you do this so there is no doubt when it comes time to collect the products.
  14. Have one person responsible for Lay-bys to ensure product care, track payments and contact customers.
  15. TERMS AND CONDITIONS. Enter these into your software so they are included on every Lay-by docket. Points 2 through 11 above are a good example of what to include in your terms and conditions.
  16. COMPLETE PAPERWORK. To not over complicate things, rely on your software’s Lay-by docket as your complete paperwork / contract. Get that right and Lay-by management will be easier.

These rules and steps may feel complex. They are necessary for the small number of times something goes wrong and you need to rely on them to help you deal with a situation.

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SUNDAY RETAIL MANAGEMENT TIP: HOW TO CHOOSE LOCAL COMMUNITY GROUPS AND CHARITIES TO SUPPORT

Local small business retailers are asked to support local schools, community groups and charities on an almost daily basis. While community groups and charitable organisations beat a path to the doors of local businesses, so do individuals engaged on personal fundraising of their own for a cause or for an other individual.

It is tough making the call about which organisation to support or not for there is a real fear that declining will hurt the business. Often, small business retailers do not look for an uptick in business from a charity support decision but they do worry about a decline.

So how do you choose which local business you support?

Requests from schools, charities and other community for donations can be a challenge for any size business. If you do not take a structured approach to this you will find yourself giving away plenty for little or no return.

Requests are often loaded with guilt. People can be passive aggressive in their approach. Often, people requesting help leverage pester power. It can be hard to say no. There are too many stories of retailers giving a gift as a prize, receiving the Thank You poster and achieving no benefit for the business.

Our advice is to manage your philanthropy as you would any business activity.

THE PRIZE / GIFT

Decide the amount in cash or product value or both that you are prepared to donate in a full year, calendar year or financial year.

Our recommendation is you give away cash, but in the form of a voucher to spend in your business. This ensures that value of the gift or prize is greater than the cost of it to your business.

The best mechanism for giving away cash or an amount to spend in-store is to do it by way of a gift voucher. Use your software to manage this as any manual approach is dangerous and time-consuming.

YOUR PITCH, NOT THEIRS

Get on the front foot and write to local community groups outlining that you budget a year in advance. Seek their submissions. With this advice sheet we have included the text of a suggested letter. Please read the letter as it outlines the approach we suggest and why. It is important you communicate this with all community groups.

On the page after the letter is a suggested notice for use in-store when you are asked for donations.

HOW TO PICK GROUPS TO SUPPORT

Focus on community groups that support you. That is, groups with members who support you. The more they support you the better you are able to support the community.

Be prepared to ask where people shop for the items you sell in your business. Ask if they will change in return for your support.

Asking these questions underscores to you the importance of approaching the decision as a business decision.

Be thoughtful and deliberate. Support the groups that support you. This is important as it helps you stay within a budget.

LET YOUR SHOPPERS CHOOSE

If you run discount vouchers and if customers say they don’t want the voucher, invite them to contribute the voucher to a local group – one of three you setup for in the business. Every month, two months or three months, tote up the vouchers and give the group a parentage of the total voucher value ‘voted’ for them.

This idea could be in addition to any giving program you run in the business. It offers a daily reminder of your commitment to local giving.

Grill’d burgers run a program kind of like this where each shopper is given a bottle cap, which they place in a tub to vote on a group to receive a cash donation for the month. The process of groups submitting to be considered is onerous. You can find out more about that program with this link – it is a good place to research what others do: https://www.grilld.com.au/localmatters/

REWARD ENGAGEMENT

In addition to any direct gift, consider an offer whereby anyone who is a member of the group who shops with you accrues an amount you donate to the group. You could manage this through your software. It could be you offer a discount to the shopper as well as accruing a value for the group.

This type of program could also be in addition to your core giving program as the value here is driven by sales – hopefully, incremental sales.

EDUCATE GROUPS ABOUT GOOD ENGAGEMENT

Here are things groups you support can do to help your business. You should ask them to do these things:

  1. Tell members to buy from you.
  2. Write about your business on their Facebook page.
  3. Distribute flyers of your offers.
  4. Have you speak at a meeting.

WRITE ABOUT YOUR ENGAGEMENT

Once you have a decision on which groups you will support, write about this in your newsletter and on Facebook. Not just once but multiple times. Invite them to provide you with content to publish too. Talk about their good works.

Ask them to write about you too.

Your giving has to serve your heart and serve your business. Going about it in a structured way will ensure you meet your objectives.

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SUNDAY SMALL BUSINESS RETAIL MANAGEMENT ADVICE: CHALLENGE EXPECTATIONS

Every week we get to see many different retail situations through our work with small business retailers. The most exciting shops we visit are those that challenge our perception of that type of retail business. This happens when we go into a shop expecting to see a certain range of products or a certain type of display because of the type of business it is and we actually find something quite different, far more exciting, something that challenges the perception of the business.

Through our work with retailers we share the insights we see, this ideas we pick up and the excitement we feel when we see something unexpected.

So, beyond the POS software and the technical work we do we share good retail, retail we like, to encourage change elsewhere.

We try things ourselves in our own shops, like the greening of the magazine department in our own pop culture newsagency as shown below. Introducing plants to the magazine department has resulted in excellent shopper interaction.

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LOCALLY DEVELOPED POS SOFTWARE FOR AUSTRALIAN LOCAL RETAIL BUSINESSES

As overseas online businesses compete with local retailers for sales of almost anything, so too do overseas based POS software companies compete with Australian software companies.

Here at Tower Systems, we understand local. We understand our local retail business customers. we understand their shoppers. We understand what being local is all about and why it matters to our customers and the communities in which they serve.

This is what being local is really about, it is about being knowledgable of and engaged with your local community.

Through our POS software and through our customer service we live and breathe the local message. Our actions speak for us through locally focussed software changes and how we serve and connect with our customers.

here is a short video explaining our local pitch. This video serves multiple purposes: it speaks to our in-house video production facilities, it has our owner speaking up for us and what we stand for, it shows our commitment to plain speaking anyone can understand and it speaks to our professionalism that you can trust.

This is the Tower Advantage, our Tower Advantage, offered to you.

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SUNDAY SMALL BUSINESS RETAIL MANAGEMENT ADVICE: 6 WAYS TO PROMOTE YOUR POINT OF DIFFERENCE THIS WINTER

Winter can be tough for some people. It can be tough for retail too as traffic is often down. Independent retailers have an opportunity to leverage the season, to make it more enjoyable for you and your customers.

Here are six suggestions to get you thinking abut winter differently:

  1. Reach out to retirement villages and nursing homes. Pack up key items from your shop and tele it on the road – go to those customers who can’t come to you because of the cold.
  2. Offer free delivery. If option one does not work for you promote a delivery service so people shut in can still get their  fix. Be the retailer who goes the extra mile.
  3. Add to your customer service. have somewhere people can place their umbrellas and raincoats when they enter.
  4. Keep your shop warm. Offer hot coffee, tea or hot chocolate. Maybe have a slow cooker with some delicious home cooked vegetable soup using a recipe from a magazine you have in-store.
  5. Have a summer sale. In the middle of winter, at the coldest, have a blow-out sale and call it something like a SIZZLING SALE. Get people warm with great prices.
  6. Change your music playlist. If you’re using an online music service, select brighter, warmer music.

If your shop is in a really cold area consider an outer door to keep the warmth in. They do this a lot in Europe and the US in Winter.

Winter is a seasoning which you can show off your point of difference and get people seeing your retail business differently.

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POS SOFTWARE COMPANY OFFERS SMALL BUSINESS RETAIL VALENTINE’S DAY MARKETING IDEAS

As a further example of practical help for small business retailers, Tower Systems last week published the following suggestions / tips. This content demonstrates how the company leverages its retail experience and knowledge way beyond what it traditional for a POS software company.

FIVE FUN AND LEFT-FIELD WAYS ANY RETAILER CAN EMBRCE VALENTINES DAY

While Valentine’s Day is an unashamed commercial season, how you embrace it in your business beyond selling Valentine’s Day products can speak to your unique style of business.

Here are ways you can embrace th season without being purely overtly commercial.

  1. Love where you are. Encourage locals to love the area. Setup a noticeboard inviting them to post what they love about the area. It could be a story, a photo or some other expression of local for the town or region. The noticeboard could be in your sore on online. This promotion is you doing good for where you are situated.
  2. Love what you do. This is a bit like the first option except that you ask people to express what they love about what they do. This could be something in their lives, a hobby or their work. Promote this as an opportunity for people to share something of themselves. Stories like these make the world a better place.
  3. Love others. Invite people to express love for humankind. Choose a local charity, ask what they need and use your business as a collection point. Pitch this as your Loving Others this Valentines Day campaign. Promote the work of the charity, invite your customers to join you in supporting the group and be sure to give something of yourself.
  4. Love lists. On your business Facebook page or through your Google+ page over a series of posts invite people to list things they love. Have a separate topic each day. Ask them to list something and explain why. For example, start with share a song you love and tell us why. Other posts could be share a photo you love and tell us why. Share a recipe you love and tell us why. Share a book title you love and tell us why. The idea here is to get people sharing something of themselves.
  5. The love seat. Make room for a seat for two in your shop or out the front of your shop. Promote this as place for friend to meet up and talk, where friendships can be rekindled, stories told and memories shared. Where people can communicate the old way rather than via social media. If possible, offer free coffee and cake. The idea here si to show you and your business as promoting conversation.

Each one of these ideas is designed, of themselves, to increase your sales or foot traffic. They will, however, speak to who you are and what your business stands for in the local community.

While bigger businesses will run overt Valentine’s Day promotions screaming shop here, your focus will be on touching people’s hearts in a meaningful way, rejoicing in this day for heartfelt reasons beyond the cash register.

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Sunday retail management advice: use your window

The front window of any retail business is one of the most important marketing statement you can make. It can attract people in who might otherwise not have shopped the shop. It can get your business talked about. It can show off the pride you have in your business.

Here is one window we saw last month in New York. It is of a tea shop – yet that retail nice is not evident on first glance at the window. The window display is a wonderful Alice in Wonderland homage. It stops people and once they stop they soon realise what is being pitched.

This window is a perfect example of small business marketing through the window.

IMG_4711

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Small business retailers offer better loyalty value than Woolworths and Coles

We checked in recently with several retailers running our loyalty software facilities and in each case we found these small businesses offering loyalty programs that were between ten and one hundred times more valuable to shoppers than those run by Coles and Woolworths.

We are proud to play a role in these small business retailers offering valuable loyalty programs that focus on real value for customers.

From points to dollars off to multi-buy to rewards for future purchases, the loyalty programs available through the Tower software are considerable. Their flexibility is excellent as if the commercial benefits to our small business retail partners.

We are confident Tower Systems can help you:

  • Get customers spending more in a visit.
  • Bring existing customers back sooner.
  • Attract new shoppers to your business.
  • Drive impulse purchases at the sales counter.
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Great gift cards for small business retailers through POS software from Tower Systems

GardenGiftCardsTSThe Tower Systems designed and manufactured gift cards are growing in popularity across a range of retail channels. We are thrilled to be of service to retailers keen to offer professional gift cards backed by professional gift card management software as they have access to through their smart and engaged Tower Systems POS software.

The latest design customer gift cards are being shipped right now – pitching fresh designs to retail partners in time for Christmas trade.

The image loaded with this post shows some of the cards we have designed for our garden centre customers.

We are grateful to have in-house graphic design capabilities through which we can promote deeper engagement with our software.

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Sunday small business retail business management advice: how to compete with a big business competitor

Here are some tips from us on how to more effectively compete with a big business competitor located near your small business:

  1. Know what you can and can’t do. Some big retailers spend tens of millions of dollars saying they are the cheapest. A small business cannot match that spend. So, price should not be your focus as it is a harder road. If you do choose to pitch on price, you need to do it comparatively and consistently. List their price and your price. However, the risk is they will chase you down that hole and their pockets are deeper than yours. I recommend against competing on price.
  2. Understand the new competition locating near you. Research them, visit their store, look carefully at what they do. Understand, from a rational perspective, why they are a successful national company. Visit several times. Try and talk to customers. Knowledge gained from such field trips will empower your planning and decision making.
  3. Focus on your point of difference. If you do not have on, get one, develop one. Own it. Ensure your business owns it. If it is service, make it better, if it is range, make it better., If it is that you are local, shout this from your rooftop. Your point of difference needs to be seen, heard and understood by your customers and those who would be your customers. If you do not think you have an obvious point of difference, work hard to build one and embed this deep within your business.
  4. Promote your business. Professionally. Be smart. Big businesses are usually big advertisers. You need to advertise too. To the level you are able within your business. This could be in the local newspaper, on local radio, in flyers to homes or even with a terrific display in your front window. Promote your business and in particular your point of difference. Small businesses can win in social media with locally-focussed pitches which demonstrate your local connections.
  5. Network locally. Connect with community groups, charities, sports groups, schools, clubs and friends. A small local business can do this better than a big business. Find a way to connect and help. This will be appreciated and, hopefully, rewarded with business. Strong networking can help you get more people on your side and supporting your business through strong word of mouth.
  6. Have a consistent loyalty offer. This needs to be different to what major retailers do. It needs to be whole of business. It has to offer genuine rewards which get people shopping your shop rather than staying within a category. This is where discount vouchers work.
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Free small business retailer training on the new loyalty

With evidence that discount vouchers drive a better commercial outcome than points based loyalty program, the free training Tower Systems offers to retailers on its unique and successful POS software integrated program is popular.

The new loyalty. This is a fresh approach to loyalty for small business retailers, something genuinely unique and through which engaged retailers can guide shoppers to spend more in a visit as well as to encourage shoppers to return to the business.

The new loyalty is a suite of facilities and a business management approach through which chance can be affected on a business that will drive sales and encourage customer happiness. It is a whole of business approach – that can make an extraordinary positive contribution to a business.

The new loyalty is part of the Tower AdvantageTM. It is unique to us and our coustomers.

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Retailers love the shop local campaign from our POS software company

We are thrilled at the number of small business retailers engaging with the free marketing advice and collateral at our POS software company website. Any retailer can download the free posters and other materials and use them how they want to promote these marketing pitches for and through their businesses. Here are some of the free poster artwork Tower Systems has made available.

Screen Shot 2015-09-22 at 12.09.01 pm

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New ink and toner site launched by Tower Systems

Tower Systems earlier this month re-launched Inkfast, an online ink and toner business serving small businesses and indoivuals in the efficient and cost effective supply of ink and toner to anywhere in Australia.

Developed as part of a broader e-commerce strategy, this new version of Inkfast leverages the latest e-commerce platform tools as well as automated supplier integration, secure payment processing and fraud mitigation resources.

The learnings developed in-house by Tower Systems in developing Inkfast play into the e-commerce strategies used by Tower Systems in its work with small business retail customers. Inkfast is Tower Systems walking in the shoes of its own customers. When we advise someone about an e-commerce website, we draw on our own experiences from Inkfast and other sites we have developed and that we operate.

Too often software companies develop in a lab without real world experience. Tower Systems is different. Online and offline we use our software ourselves, driving it to the end and developing the software to go beyond the edge and serve in unique and valuable ways.

 

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Loyalty software helps #smallbusiness retailers

The small business loyalty software in our POS software is helping more and more specialist retailers such as jewellers, bike retailers, garden centres, pet shops, newsagents, gift shops and homewares shops to compete with big business.

Indeed, smart loyalty facilities in small business software are crucial to helping independent and small retail businesses to win against ferocious national competitors.

The small business loyalty facilities in our software are flexible and powerful, offering:

  1. Points based loyalty.
  2. $$$ off the next purchase.
  3. Buy X, Get Y.
  4. Preferential pricing.
  5. And, a mixture of the above configurable to the needs of a business.

The flexibility and options embedded in our small business loyalty software win us ne customers and help existing customers derive better outcomes from their own customer relationships.

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Tower Systems to host New Loyalty events for small business retailers

POS software company Tower Systems has launched free training for small business retailers on The New Loyalty, a fresh approach to encouraging retailers to use loyalty facilities to compete with big business.

The New Loyalty offers small business retailers a framework through which to compete with big business in the shopper loyalty stakes.

The free workshops offer insights deep into shopper engagement with the loyalty facilities in several businesses. We take participants on a deep data behind the scenes view of business benefits through to shopper behaviour. This is a first ever insight at this level. It is something any retailer in a competitive situation will want to see.

 

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POS software offers small business retailers choice on loyalty

There is loyalty software and then there is loyalty software. The Tower Systems approach to loyalty software in its POS software for small business retailers is broad, flexible and shopper-focussed.

With options from the more traditional points based approach through to an immediate benefit engagement offer and the ability to blend the two, the Tower Systems software provides retailers with tools they can use appropriate to local needs.

Feedback from retailers using the Tower Systems loyalty facilities is thrilling. Stories of growth, shopper engagement and terrific bottom line results. This really excites us.

While many businesses like points based programs, evidence indicates the immediate benefit engagement offer is more valuable in many retail situations. The results on a P&L and elsewhere in business reporting are compelling.

Beyond the software, Tower Systems is engaged with its retail partners to help them choose the right mix of loyalty offers which work best in their circumstances.

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POS Software company supports shop local promotion for small business retailers

LocalPosters2015_Page_3POS Software company Tower Systems is helping small and independent retailers to promote the support of local retailers through an innovative campaign of collateral created by the company for its retailers.

We are thrilled to be investing our creative resources in support of our retailer partners in this way.

This latest artwork is part of a series we have developed in-house through our amazingly creative marketing team to give our retailers different voices and platforms through which to pitch their shop local credentials.

This is another Tower AdvantageTM.

The free marketing collateral will be released next week.

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Sunday retail management advice: use QR codes to drive shopper engagement

logo138Tower Systems has developed for small business retailers a FREE cloud based QR code accessible content hosting and shopper interaction platform.

QRKI offers excellent facilities for allowing in-store and out of store access to product videos, instruction files, competition entries and other information sharing and harvesting opportunities.

Free from Tower for any business, QR code is another example of Tower Systems helping small and independent retail businesses to use technology to compete.

We created QRki to help small businesses harness the opportunity of QR codes without needing to invest in software of their own.

We’ve kept the price low to make access affordable. It’s part of our commitment to small businesses and independent retailers.  We’ve also enabled QRki for anyone to use – you don’t need to be a Tower Systems customer.

Developed in Australia but for use from anywhere in the world, QRki is another example of cloud based innovation for small businesses.

Share your feedback at info@qrki.com.au.  You can also speak direct with the owner of Tower Systems, Mark Fletcher, on 0418 321 338 (+61 418 321 338).

We hope your like QRki.

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PayPal payments at breeze at the retail counter

Paypal RetailerThis screen shot is from a  live in-store PayPal payment using the Tower Systems  POS software. We have removed the customer name – but that would usually appear. The customer details are shared by PayPal as part of the line integration in our software.

It’s fast, easy and it is another first from Tower systems.

We are grateful to PayPal for the opportunity to be a trial developer and to lead in our retail channels by bringing shop floor PayPal market and marketing to our small business customers.

The integration is live in our software and retailers are embracing it – not only for sales but to drive new traffic for their businesses.

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Sunday retail management advice: drive better gross profit by selling at the best price

What you charge for what you sell needs to be carefully considered.  Price is all about customer perception of value.  Value is based in a range of criteria including:

  • Convenience.
  • Added value – from purchasing from this business.
  • Perceived value – how you package a product compared to how others package the same product can lead to a different price.

a. Manage labour to focus on products with the best return to the business. This is a balance between overall gross profit dollars and margin percentage.

b. Look at items with a customer service component, where your expertise is required to make the sale or make good use of the products or where there is a reasonable after sales service component. These can usually carry a higher margin.

c. Look at the items which are unique to your business in your location or nearby.  If you are the only store serving the local community then you do have a pricing opportunity. These items can usually carry a higher margin.

d. Assess why people shop at your shop.  If they are shopping because of convenience then you have the capacity to charge more for this.  This is why convenience stores charge more for items which you can buy elsewhere for considerably less.

f. Involve others in setting sale price.  Ask your team what you can charge for an item.  Assess what they think you can “get away with”.  By polling team members, you may find that your perception on price is lower than what others expect.

You can build a stronger business by taking small steps each day which focus on new traffic, better margin and improved sales efficiency. No grand plan, no expert strategy – just small steps which leverage opportunities which exist in your retail business.

By paying closer attention to the margin you can achieve, you strengthen the financial foundation of the business and ensure that your return on inventory investment is more helpful to the bigger business plan.

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Small and independent retailers love our free QR code platform

qrkiMore and more small and independent retailers are using the free cloud based service called QRki from Tower Systems to harvest contact details from customers for email and other campaigns as well as to host videos of products and provide easy QR code based access to business Facebook pages.

QRki generates a QR code that your customers can use to provide contact details, enter competitions, look at videos of products you load and look at other connect you may load.

We developed and released this free cloud-based platform to help small and independent retailers  to more effectively market and manage your business.

QRki is another way Tower Systems is helping small and independent retailers.

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POS software helps retailers know their best trading hours

Small and independent can save labour costs by carefully rostering employees based on the performance of the business across its opening hours.

Thanks to detailed trading hour performance reporting in the Point of Sale software from Tower Systems, our retail partners can tap into data that will help them trim roster hours.

Our sales by time reporting can also help shift hours from one part of the roster to another – to a time when the business could achieve an increase in sales by having more people available on the shop floor.

This is where knowing sales by time becomes really useful – in chasing revenue growth through smarter rostering through the software.

Our helpdesk team is happy to help and retailer using our software – to create a more valuable roster.

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