The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Categorynewsagency software

The Aussie newsagency has changed, it’s not what you might think it is

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The Aussie newsagency today in 2023 is a very different retail business than what you may have found in 2019 or earlier. The Aussie newsagency today often sells unique gifts, collectibles, sensory items and more. Some don’t sell lotteries. Some even don’t have papers or magazines.

Mount Lawley News in Western Australia is a small shop located a ten minute or so drive from Perth CBD. We mention that to reflect that this shop is surrounded by competition.

What was a traditional newsagency has been transformed by new owners Matt and the team over the last year. This is a good example of what I’d love journalists and other who talk or write about Australian newsagencies to think of.

What an awesome looking business.

A year ago this shop looked very different. Today, it is attracting new shoppers. New shoppers are the lifeblood of retail. Better still, the change in mix of products drives a change in the GP% of the business. These are factors that play into the strength and value of a newsagency, or any retail business for that matter.

We see too many stories about newsagencies closing. Sometimes, photos accompanying those stories do not reflect the best practice retail we are seeing from plenty of newsagents, like Mount Lawley News.

Tower Systems is proud to serve more Aussie newsagency shops than all other Aussie newsagency software companies combined.

POS software update helps local retailers keep up to date

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Good software keeps changing, evolving, needing emerging needs and embracing new opportunities.

The Tower Systems POS software continues to evolve. What we offered a few months ago is not what we offer today.

In good engaged software companies, change is normal. This matters because needs change, opportunities change. Evolving POS software is all about local businesses keeping up.

The latest POS software update from the Tower Systems development team delivers access to:

  • Allotrac integration.
  • SmartPay integration.
  • CentrePay integration.
  • International barcode search integration.
  • Image background removal integration.
  • New security bridge integration for better and more capable security camera integration.
  • An enhanced, faster and more insightful end of shift process.
  • A customer servility sensitive data cleanup tool that helps your business better protect against unwanted data leakage.

These are just some of what is delivered in the latest POS software update from Tower Systems.

We are grateful to the customers who suggested some of these enhancements and to the customers who engaged in testing them as part of our comprehensive beta release program.

For this first update of 2023 it is considerable. Especially once you add the many other changes / enhancements not included in the list above. This update is the result of hundreds of man-hours of development investment. And, while our customers are embracing this update, we are advanced in our work on the next update, which we are excited for.

Engaged software developers are always working on their software products. That is our commitment here at Tower Systems – continual improvement based on continually evolving tech, market conditions and other factors.

We invest on behalf of our customers son that they can be sure that their Tower Systems POS software does evolve and can embrace opportunities of value and usefulness in the local small business retail settings in which we serve.

Included with this latest POS software update is advice for our retailer customers about data security. This refreshed advice is in the light of hacks in the last months of 2022. We have explained steps local retailers could consider taking to better protect data they are entrusted with. We have backed our advice with software tools to equip retailers with useful tech for better data protection.

Small business retail advice: how to deal with challenging trading circumstances

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Here at Tower Systems we get to work with and learn from many local small business retailers across many different retail channels who use our POS software. Here’s a list of some of the advice we have provided to retailers facing tough times. It’s offered as a resource for any in need. we also offer personal assistance based on specific circumstances.

  1. Know your truth. If you run a computer system, analyse the data it collects. If you don’t know how to do this, find out. Look for surprise information in your data, things you did not know about your business. For example, look at the top selling items. If there are surprises there they could inform other decisions you make to urgently address your situation. Talk to your computer software company, ask for their assessment. Knowing your truth is key to owning your situation.
  2. Quit dead stock. If you have stock on the shop floor which is old – ‘old’ can vary between product categories – and for which you have already paid, quit it. However, stock that is greater than six months old is a reasonable guide – then take action to sell this at a substantial discount. Move the stock off display units. Line it up to look like clearance stock – stacked up on tables. Setup plain and simple signs indicating the discount prices. Create signage to show it as clearance stock. If you have enough clearance stock in your business, consider signs across your front windows. Give your sale a name that is unrelated to your situation. Here are some suggestions: MEGA SALE, FIRST EVER MARCH SALE, AUTUMN SALE, SMALL BUSINESS MIGHTY BIG SALE. Give it a name you can theme around.
  3. Run a loyalty offer. Immediately setup and run a loyalty program rewarding shoppers with dollars off their next purchase. The most successful loyalty offer in recent times is discount vouchers whereby vouchers are included on receipts offering an amount which is cleverly calculated by your software based on the items in the purchase. The goal has to be encouraging shoppers to purchase again soon based on the offer on the receipt for items they just purchased.
  4. Move things around. If your business is in trouble it is possible that it has not changed much in recent years. Change it. Move departments around, shake things up so your customers trip over things they did not think you sold.
  5. Review prices. Look at the common items you sell, consider a small increase in your prices. It could be a small increase will not hurt sales volume yet will add profit to your bottom line.
  6. Upsell well. At the counter, work to extend the basket for every sale possible. Do this with clever counter product placement and witty and engaging banter with customers offering upsell products. You goal has to be to make more from each customer.
  7. Stand for something. What is different about your business? What is special about it? What makes people want to come back? If you don’t know the answer to these questions you’re in trouble. If your answer is we’re the only shop of your type nearby you’re in trouble. If the answer is people have always shopped here you’re in trouble. You need to have a difference that people want and will talk about to others. It could be a product or a service. However, it cannot be a product line that is traditional to your type of business as that will not add value to your shingle in the way you want or need. What do you stand for?
  8. Different retail options.
    1. Consider becoming an outlet shop selling items from a supplier keen to quit bulk items.
    2. Rent space in your shop to another retailer.
    3. If you have higher priced items consider offering employees commission on sales.
    4. Maybe become an outlet for local artists taking on items on a consignment basis.
  9. Stop unprofitable behaviour. If you are doing things in your business which lose money or do not contribute to a good future for the business, stop doing them. Regardless of history or what your business might stand for, continuing with unprofitable activity only makes your situation worse. If you know something to be unprofitable and yet you say you can’t stop it, think carefully about that, about why you can’t stop losing money.
  10. Get suppliers to help. Suppliers often have old stock themselves which they want to quit at a substantial discount. Buy items you have not stocked before, negotiate good prices and put the stock out with a healthy margin but still at a discount to what others would be charging. Negotiate to pay once you are paid by customers.
  11. Trim employee costs. Cut employee hours and work more in the business yourself if you are not doing so already.While this can have a significant personal cost, the less you pay others the more be business benefits in financial terms.
  12. Trim overheads. Cut everything you can: cleaning, power usage, insurance, freight, banking. Look at every supplier relationship you have and see if you can negotiate a better deal to cut your operating costs. However, do not turn off lights as darkness is death in most retail businesses.
  13. What assets can you sell? Do you have computers, retail fixtures, vehicles or other assets you no longer use in the running of the business? If they are not being used, turn them to cash as quickly as possible.
  14. Get a job. If you have a partner in the business with you and the business can run with one partner, one of you should get a job outside the business. This is especially helpful in a husband and wife situation where the family income can benefit.
  15. Talk to your landlord. A good landlord will prefer a good business to stay rather than have then close down and a new tenant having to be found. Talk to the landlord, be honest with them about your situation. Given the landlord all of the information they need to make the decision you need them to make. This information will include sales figures, expenses and margin information.  Usually, the more transparent you are with the landlord the more they will support your business.
  16. Talk to your bank. While banks tend to not get involved in lending to businesses that are struggling, it may be that they have contacts that can help you navigate to a solution. Maybe talk to another bank.
  17. Talk to colleagues. If you have nearby business colleagues in the same line of business, they might have stock they are happy to provide you for free or at a discount to give you stock to move for a good price.
  18. Refresh the business. Make the business look, smell and sound fresh. Beyond the products you sell and where tings are located, change the environment itself using scents and sounds. Too often when a business is struggling, those involved let standards slip and the business does not look attractive to shoppers. Avoid this laziness at all costs.
  19. Deliver amazing customer service. When serving customers be the perfect shop assistance and not the owner of the business facing closure. Keep your mind on the job at hand and not the cliff you’re worried might be a few steps ahead.
  20. Whoever is pressuring you the most to close or contemplate closing, talk to them. If it’s a supplier, the tax office or some other organisation or individual pressuring you about debts, be upfront with them, lay out for them your plan detailing the action you will take to turn your situation around, be clear about what you are doing and outline a timeline step by step for them. Seek their support.
  21. Set a timeframe. Decide where you want to be in a week, four weeks, eight weeks, twelve weeks. Set realistic goals. Measure yourself against those goals. Know what you will do if you fall short.

No situation is impossible. No business is dead until the doors are closed for the last time.

Never give up. Fight hard and fight smart to turn your business around.

Facing tough circumstances in retail can be like the deer in the middle of the road facing an oncoming vehicle. Don’t freeze. Take action to mitigate your situation. A series of small steps could be the difference between closure and trading out of the problem.

2 minute read: 3 free things any local retailer can do to compound profit

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3 things any retailer can do to compound profit.

Individually, these strategies work. Done together, the profit value compounds.

  1. Chase new customers. Serving the same customers is likely to give you the same results. Every day, do something to attract new customers through: a brilliant and different window display, engaging social media posts, a community group connection, a club member fundraiser.
  2. Maximise gross profit percentage. Buy at the best price you can. Be engaged in how you price what you sell. Every cent matters. Rounding up to .99 is a good start. Pricing based on the value you offer is more important than trying to compete with the cheapest. You’re worth it.
  3. Drive a deeper basket. Be smart about what you place where in the shop in pursuit of people buying more. At you’re counter and at the busiest points in the shop, make adding things to the purchase easy. Look at what people buy with what and use that to guide product placement. Use smart loyalty tools to disrupt shopper behaviour.

Our Aussie made and supported POS software can help with these three strategies, and more. We help our 3,000+ local retail customers run more successful, enjoyable and valuable businesses.

Find out more:
www.towersystems.com.au
1300 662 957
sales@towersystems.com.au

Tower Systems is not your usual POS software company. We own and run retail businesses where our software is used to maximise value. When we suggest ideas and opportunities too our POS software customers, we have tried them ourselves. We walk in the shoes of our customers in a way that is rare in POS software businesses.

This matters in local small business retail as practical advice matters more than theory. It’s kind of like show, don’t tell. We show how our software works in our diverse portfolio of retail businesses and have done now for more than 26 continuous years. Like we said, we are not your usual POS software company.

In addition to advice and support in how to use our POS software, we provide insights based on customer data for those customers keen for this. Our business analysis and advice services are all part of what we offer here at Tower Systems.

Tower Systems helps more local small business retailers move to scanned based trading

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The Tower Systems POS software has for many years provided a data feed to suppliers to facilitate scanned based trading in situations with which they wish to trade.

As a result of advocacy, we are grateful to offer more scanned based trading opportunities to retailers in our small business POS software community.

What is scanned based trading?

This is a commercial relationship between retailer and the supplier where the retailer pay for products when or at an agreed time in a scheduled way after they are sold.

Scanned based trading can be a game changer for local small business retailers as it frees capital for more useful purposes in their business.

It also focusses the attention of suppliers as their commercial benefits are more acutely tuned to the sales results in the business.

The retailer is no longer responsible for shopper theft in some scanned based trading relationships that we have seen.

Some scanned based trading facilitated through our Tower Systems POS software have resulted in significant growth in retail sales and local business success and, of course, the partner suppliers benefit from this too.

Accessing scanned based trading through the Tower Systems POS software is an easy step for any business. The Tower Systems POS software support team can help retailers with this and our leadership team is ready to engage in advocacy to help local small business retailers convince suppliers to engage.

Success with scanned based trading starts with accurate data shared between retail business and the supplier, and accurate trading at the sales counter. These steps are easy to achieve with the right systems and business practices. Our training and support services help retailers with this.

While scanned based training is not for everyone, we see it successfully run in a host of retail situations across a variety of retail business channels.

Our years of experience in scanned based trading through our POS software offer us a perspective that we are grateful to leverage for our small business retail customers. They are our focus.

Tower Systems is grateful to offer specialised retail POS software for garden centres, sewing shops, music shops, pool maintenance and supply businesses, produce businesses, fishing bait and tackle businesses, firearms dealers, newsagents, pet shops, adult shops, bookshops, jewellers, toy shops and more.

Our customers are local family run businesses across Australia and New Zealand.

POS software for antique stores helps handle the consignment stock and commission GST challenges

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Antique shops are unique businesses, with unique sales management and data tracking challenges.

The Antique store POS software from Tower Systems helps address these challenges while recognising that there is a diverse mix of needs in these businesses.

Take the area of handling the Get on commission earned by the Antique shop when selling an item that is offered on consignment. There is confusion baby some antique shop managers as to how to handle the GST. The advice we follow in our Antique shop POS software is that outlined by the ATO.

The handling of GST in antique shop sales relates to the commission portion.

We come across this in a number of different areas in specially in lotto sales and Jewellery.   In these in the agency instances the items are set to be GST free, as the retailer is selling the item on the behalf of another party.

The GST payable on the commission which is incurred when you raise an RCTI to the supplier, not the end customer, as it is them that is paying you for the service, not the customer instore.

The ATO is instructive as to the handling of this:

https://www.ato.gov.au/business/gst/in-detail/rules-for-specific-transactions/agent,-consignment-and-progressive-transactions/gst—agent,-consignment-and-progressive-transactions/?anchor=AgentsandGST#AgentsandGST

Agents facilitate sales in return for an agreed amount paid through a commission or similar arrangement.

If you make taxable sales or importations through an agent, you’re responsible for the GST.

You can claim a GST credit for the amount of GST you pay as a commission to the agency. The agent must pay GST on the commission that you pay them, regardless of how the purchaser pays for the goods or services.

Either you or the agent can issue a tax invoice to the purchaser, but you can’t both issue tax invoices for the same sale.

The Antique shop POS software from Tower Systems can handle tracking this GST as well as the sale of the item. There are steps for the retailers to follow to ensure this is done accurately, with an appropriate paper train suitable to the needs of the ATO.

What Tower Systems offers here in its POS software for Antique stores is a specialty retail solution, developed over years of working with retailers.

The more any retail business is able to use its POS software top track business the better as this facilitates accurate record keeping, which sits at the heart of small business success.

Tower Systems helps NSW newsagents handle Back to School vouchers

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We love the Back to School voucher initiative by the NSW state government as it supports families of kids in school, helping them fund vital school related purchases.

Since Tower Systems serves the majority of local small business newsagents around Australia, with many hundreds in NSW, the company has ensured that its local retail newsagent customers know how to accept the NSW state government Back to School vouchers for payment through the Tower Systems newsagency software.

Newsagents have been provided advice on setup in their software to accept the vouchers as well as advice on how to handle a voucher in a customer purchase.

By making it easy for newsagents to accurately and correctly accept and process the NSW state government back to School vouchers, Tower Systems is helping its small business newsagency customers to connect with the government program.

The Tower Systems advice is also useful for shoe shops, uniform shops, bookshops and other local retail businesses eligible for accepting the vouchers as a method of payment.

Setup

You will need to create a payment type for your online vouchers

  1. So to Setup –> General –> Payment Types.
  2. Click Add to create a new payment type
  3. Enter a name for the new payment type. Use a recognisable name, eg. Service NSW Vouchers
  4. Select the TYPE as Charge Card.  Do NOT use voucher.
  5. Click Next and then Finish.

Processing the Sale

  1. Complete the sale to the point of obtaining a Total.
  2. Click Subtotal or press [F2].
  3. Access the NSW Govt app and process the voucher.
  4. Enter the amount of the voucher in the subtotal screen against Service NSW Vouchers.
  5. Enter any remaining value of the sale against the correct paytype eg. EFTPOS or Cash.
  6. End the sale.

Tower Systems nationally is grateful to serve close to 1,800 local small business newsagents with its newsagency software. With a national newsagency community of 3,000, Tower Systems serves more newsagents than all other software companies serving that channel and while that may sound bratty, it’s not our intent. The Aussie newsagency channel is, from time to time, targeted by slick salespeople making claims. Facts matter. We share our results because they are fact based.

We will help any newsagent in our Tower Systems newsagency software community setup for the NSW state government Back to School vouchers and transact safely and properly with them.

The last thing retailers want then they call the POS software help desk is to speak to someone in an offshore call centre

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There are POS software companies selling into Australia that support their POS software via an offshore help desk.

We think local Aussie and Kiwi retailers want locally based POS software support. Our Tower Systems POS software help desk people work from two countries: Australia  and New Zealand, with the vast majority in Australia, where the vast majority of our customers are located.

Here’s why we think local retailers would not want to speak with a POS software help desk located offshore:

  1. They don’t understand local retail.
  2. They have no reference point for your type of retail.
  3. They are less likely to have a conversation and more likely to run you through a structured Q&A script;
  4. They are likely managed per call, making calls about numbers, and not about customer outcomes.
  5. They are disconnected from the POS software development team.
  6. They can’t look out the window and comment on the weather.
  7. What they are paid does not add to the local economy.
  8. Offshore help desk employees tend to not have retail experience.

Here at Tower Systems we think local support matters for locally used POS software in the indie small business retail space.

Our help desk is run by people with retail experience, Aussie retail experience. They do not operate with a script. A typical call starts with them listening to your explanation of the reason you called. Next, is two-way conversation, in pursuit of a solution for you. If need be, they will speak to people from the software development side of our business.

Good POS software support is all about understanding the query and core to this is understanding retail and in particular, the specific type of retail – because not all retail is the same.

When you call a POS software help desk, your call is about your business, it is about you. Too often, we hear that offshore POS software help desks are about the software with little consideration given to the retailer business itself.

Retail is personal. Good POS software support is personal. This is what we understand, it’s what our customers tell us matters to them.

While an offshore POS software help desk is considerably cheaper for the POS software company to run, the money saved does not translate as a better situation for the retailers who call.

Here at Tower Systems we are proud to offer a locally based help desk service for the thousands of retailers using our locally developed POS software.

7 ways small business retailers use POS software from Tower Systems to reduce labour costs

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Here are 7 valuable and easy to implement, proven and safe ways retailers are today using our Tower Systems  Point of Sale software(POS software) to reduce labour costs in their local businesses:

  1. Sales counter workflow. In our POS software it is smart, efficient, streamlined and labour cost saving. Best practice too. A competitively run counter can drive business success.
  2. Match revenue and roster. Focussing on rostering to revenue and revenue opportunity is a challenge for small business retailers. Tools in the POS software from Tower Systems help indie retailers do this with ease and consistency. These are tools retailers love as they can drive revenue reduction and / or labour cost reduction.
  3. Smart stock control including reordering. By eliminating manual processes around placing orders for replenishment stock, retailers are able to, in one place and at one time, accurately create orders based on business performance data.  By ordering based on business activity (sales) the business do working based on success rather than gut feel. A business switching to ordering from within their Point of sale system can expect to free up cash by reducing non-performing stock. This process is further improved through digitally engaged supplier relationships.
  4. Customer management including accounts and loyalty. Through computer-based customer accounts and loyalty management, the retail business is able to transact with customers accurately, in a timely manner and in a way which puts customers first.  Generating monthly customer statements, for example, could take a few minutes whereas manual processes could take many hours and face challenges with accuracy.
  5. Fact assisted decision making.  Too many retail businesses spend too much time spinning their wheels pursuing decisions because they are not using business facts to feed these decisions.  All to often we see poor business decisions made based on emotion and or ignorance rather than historical business data.  Replace the error prone and fact-less approach with a fact-based approach and a business will soon find that decisions are more right than wrong.  Retail businesses can bank on the results.
  6. Roster integration.
  7. Online sales. Leveraging existing roistered hours to transact with more revenue can make it more efficient. Through a multiple website strategy, local small retail businesses can use existing space and labour, and even inventory, to drive business efficiency.

These are just 7 of the ways in which our Point of Sale software is helping more than 3,000 small business retailers across Australia to improve the management of their businesses, streamline processes and drive more efficient allocation of labour resources.

Tower Systems is not your usual POS software company. We own and run retail businesses, too. We leverage this personal experience to provide our customers with advice options that may help them get more from their POS software investment than in an average situation.

17 ways POS software from Tower Systems helps small business retailers market their businesses

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There are more than 17 ways local small business retailers can promote and market their local retail shops using the Tower Systems POS software, many more than 17 ways.

But, since we needed a catchy headline for this blog post, we figured we would list 17 for you, because 17 is authentic, and that is what we are, authentic. We are a local Aussie PSO software company that makes and supports POS software for local Aussie retailers.

Let’s get into it. Here are 17 ways local small business retailers can market their shops using POS software from Tower Systems:

  1. Include a promotional message on receipts. This image, or text, is auto-served, making the passive paper document a sales tool, giving you a good reason to include receipts.
  2. Send emails to customers based on past purchases.
  3. Send emails to customers based on timing indicating their next purchase is due.
  4. Sending emails to groups of customers with common interests inviting them to a shared event.
  5. Bundling and promoting BOGO, buy one get one free, or similar.
  6. Running a coffee cards loyalty stamp program but without the stamps. The more people buy, the closer they are to redeeming their free gift or purchase.
  7. Running discount vouchers that offer cash off the next purchase based on this purchase.
  8. Bundling kits made of individual items that then look like products unique to your business and therefore pitch you in a different light.
  9. Sharing product use information thereby adding value to the relationship with your business.
  10. Shopper loyalty. Old school. Points based. Collect points. redeem. Get stickier with a business.
  11. Converting loyalty points to vouchers and tending these to shoppers to encourage them to return, and spend.
  12. Sell online through a seamless Shopify link and through this reach people who do not shop locally near you.
  13. Manage tracking purchases by local club members encouraging the club and club members to support your business.
  14. See what sells with what and change product locations in the shop to leverage these data insights.
  15. Show shoppers using your software what is sourced locally, thereby encouraging local connectivity.
  16. Replenish so you have stock people want. Empty shelves can’t be sold. Replenishment is a marketing activity.
  17. Share local product use advice and insights with items you sell so people get more form their use.

We have shared this list as encouragement for any local indie small business retailer considering how they can promote their business.

Tower Systems makes POS software for local small business retailers. Our goal is to help you thrive.

More newsagents migrating to newsagency software rental model

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The newsagency software rental option launched by Tower Systems in late 2019 is now the preferred newsagency software access approach in the channel. We say this based on new rooftop acquisition compared to the old-school approach.

Under this more modern and financially appropriate model, the capital cost is spread over the years of the use of the software rather than through a bulk up-front cost.

There is no credit check and no long-term lock-in contract. Newsagents who sell their business or close can stop paying and that ends the licence. This is one aspect of what newsagents like.

The other aspect newsagents like is that of being part of a large community of newsagents. With more than 1,700 newsagents using this software it is, based on user numbers, the industry standard. Working together, Tower newsagents have been instrumental in setting standards all newsagents benefit from today.

The latest version of the Tower newsagency software was released late in October 2022. This delivered more enhancements that benefit newsagents and other retailers using the software.

Included in the $185.00 (inc. GST) a month rental fee of the Tower Systems newsagency software is:

  • Software access on as many computers as you run in the business. There is no per transaction cost, no extra terminal cost and no EFTPOS fee levied by Tower Systems.
  • Run in the cloud or on a desktop or tablet computer. You choose what’s right for your circumstances.
  • Unlimited licences – on an many computers as you want.
  • Help desk access, helping you get the most from this software.
  • Software updates as released.
  • XchangeIT access for magazine invoices.
  • Direct link to Shopify for online selling.
  • Direct link to Xero for easy accounting.

Working with community groups.

Using this software, newsagents are able to work with local schools and community groups to offer fund raising opportunities that benefits people in those communities as well as the groups themselves. The approach in the software has been found to be a useful way for newsagents to address the vexed issue of community groups asking for donations.

Mitigating employee and customer theft.

The Tower newsagency software and the team at Tower have been instrumental in newsagents dealing with theft in their business. Early identification of theft is possible with the software thanks to hidden, owner accessible only, tools. These tools have been key in helping police and prosecutors deal with people who have stolen from newsagencies.

In one newsagency, $35,000 worth of theft was uncovered and recovered for the business thanks to the Theft Check service offered by Tower Systems. In another newsagency, long-term systematic theft by a manager helped remote owners confront theft that had cost the business several hundred thousand dollars.

In addition to software tools, Tower Systems offers newsagents theft mitigation advice, including a suggested Theft Policy for a business, which has been found to be key in reducing the opportunity for theft in a business.

Software rental is the future.

These facilities, theft mitigation, newsagency supplier connectivity and more are core to the $185.00 a month newsagency software rental from Tower Systems.

The rental cost is an immediately deductible expense. There is no credit check. It is easy to setup. Many newsagents have embraced it already this year.

You can find out more at www.towersystems.com.au

Here’s how we use the POS software we make in our own retail shops in pursuit of value, enjoyment and success

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Tower Systems is a rare POS software company that uses what it makes, in its own shops, to learn, and make better software, and, of course, create more valuable, enjoyable and successful local retail businesses.

late in 2021, we bought an old-school newsagency business in malvern, Victoria. It had been in the same family for 28 years. We are slowly enjoying the business, on a frugal budget, and based on where data take us. here’s a look at how September 2022 has done in this business, where we have leveraged the ideas from the newsXpress newsagency marketing group, which we also own.

While this video was made to demonstrate what newsXpress helps its partner retailers achieve, it also speaks to the value from the Tower Systems POS software.

There is a narrative put about by some POS software companies that they started because they could not find software that suited their needs. We went the other way. In 1996 we bought our first sop to learn, and walk in the shoes of our customers. In the 26 years since, every day, we have experienced value and enjoyment from owning and running retail shops.

Tower Systems is not your average POS software company. We live and breathe retail, and can engage with our customers from a position of experience, empathy.

Our owning and running retail businesses informs decisions we make about our software, how we train our customers and how we support them. It is a whole of business benefit for us and for our customers.

The last thing any retailer wants is a tech person telling them something about retail that’s out of context or disconnected from the world of retail. We make software here at Tower Systems that seeks to integrate with retail in a more meaningful and useful way, and we can do this thanks to our everyday retail experience.

Every person working in our business has retail experience. This matters because when they talk with any of our customers, they can know what it’s like in a shop. The empathy from personal experience makes for a better POS software support experience we think.

We are grateful for the people in the shops we own for their experience and advice helps us make better POS software and provide it with more valuable POS software support.

11 reasons why POS software from Tower Systems is worth considering by Aussie local retailers

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  1. Aussie made. We make our POS software here, in Australia, for local specialty Aussie retailers.
  2. Aussie supported. We support our POS software through our help desk team members, who work here in Australia. We have one in New Zealand, too. We have customers in NZ. Everyone on our help desk works for us. We don’t use an offshore help desk.
  3. Aussie supplier connected. Our POS software connects to many Aussie suppliers through easily loading their stock files, loading their electronic invoices and providing them with sales data for auto replenishment – with these connections all controlled by our retail business owner customers.
  4. Aussie accounting connected. Yes, we provide data to Xero and MYOB.
  5. Aussie words used. Terminology matters, especially in local retail. We’re not American software using American terms or UK software using UK terms.
  6. Real people serving you. Call us, a human answers. Email us, a human answers. no bots. No AI. No offshore call centre. Authentic, like local specialty retailers want.
  7. We’re retail experienced. We own and run shops and have done for many years. Almost everyone working in our Aussie POS software company has retail experience.
  8. Our software is for specialty retail, not everyone. That’s right, our software is not right for everyone. By not chasing everyone, we handle the specialist retail requirements that we do handle well, with maturity and depth of functionality.
  9. 100% local small business focussed. We don’t provide access to our software to mid-size or big retailers. Our focus is 100% on local small business retail. Those are the businesses that matter to us. You will never get lost in the crowd with Tower Systems
  10. This POS software continues to evolve. We regularly release valuable updates that enhance the capabilities of the software. his year, in 2022 so far, we have released 3 significant updates.
  11. It covers unique needs. Serial number tracking, dispatch management, selling by fractions, scale integration, serial number tracking, age checking, supplier integration, integrated loyalty … these specialty retail needs are more are core to our POS software.

There are more than 11 reasons to consider POS software from Tower Systems, many more, including facilities it may offer that are unique to your business. You would only know of this match or connection if you look at the software. that’s obligation free. Call 1300 662 057 or email sales@towersystems.com.au and set it up. we’d love to learn about your needs and show what we offer. Then, you can decide if we’re a match.

We will never pressure you.

Have a wonderful day …

7 free marketing tips for local indie small business retail to drive traffic and sales

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Shopping ought to be enjoyable and, preferably, fun. Often it is the experience itself which separates one retail store from another. This is why every retail business needs to devote management and front line attention to delivering a memorable and enjoyable experience.

The pandemic fundamentally changed retailing 2020. These changes prevail today. It’s time we re-awakened the inso-tore experience.

While Tower Systems its a POS software company, we offer retail management advice to our community of local indie small business retailers, advice beyond our POS software itself, advice designed to help our retailers thrive, and have fun.

One way to provide a memorable shopping experience is to have fun – among the sales team and with customers. Here are seven tips for having fun in any retail store:

  1. Theme days. Embrace an era which with interest your customers. For example, the 1970s. Dress the store and employees in keeping with the 1970s. Have a couple of items on sale at 1970s prices – to connect the theme with a commercial outcome. Get some stories from the 1970s related to products you sell and place these on display boards in the window. Consider a competition for the customer in the best 1970s costume. Other theme days include: school days, foreign country days where you wear traditional dress from a foreign country, crazy hair day and, of course, more theme days around key decades.
  2. Local sports competition. Fully embrace any major local sporting event, choose a team, dress in their colours and dress the store in their colours. Be unashamedly parochial and show your customers your local support.
  3. In-store buskers. Find some local musicians you enjoy and who have a repertoire which would connect with your customers and invite them in to play live for your customers. This would bring a vibrancy to the store and provide welcome entertainment for your customers as they shop. The local performers get to reach a new audience and you get to change up the feel of your business.
  4. Repurposing day. Host an event where customers compete for a prize for the most innovative repurposing of a product you sell. The idea would be that they take something you sell and demonstrate a use for it in a way which is completely different to what the manufacturer expected. There would need to be a rule that the new use is genuinely useful.
  5. The cutest baby. Invite your customers to bring in a photo of whey they were a baby, the older the better. Stick the photos on a wall and take votes on the best. You could change this up with two photos: as a baby and today and get customers to connect the two. Family members will come in to look at the photos and vote. A local store could get a real buzz with a promotion like this. While there is no obvious direct sales imperative, the traffic and word of mouth should drive good business.
  6. Stand up comedy in store. Invite local comedians to try out their stand up routines with your customers. While you would need to be careful about content, such an event would show the store supporting local artists and it could bring some fun to quiet retail times.
  7. Crazy tie day. While this has been done before plenty of times, you could kick it up with an amazing tie display – collect these from local Goodwill stores, invite customers to donate. As with the theme days idea, interact with customers and offer a prize for the best / worst. This tie day ist especially fun given that ties are a thing of the past in business today.

These seven ideas are the tip of the iceberg for in-store promotions. They are designed to kick start your own thinking on engagement ideas that could work well in your situation.

Retail is very much about the shopping experience, especially local indie small business retail. While good customer service and a friendly shopping experience are vital, sometimes it is the wonderful unexpected experience which can get people talking about a business.

Be bold and have fun.

Tower Systems makes software for local specialty retailers, software designed to help you run more successful, valuable and enjoyable businesses. Along the way, we have collected plenty of management and marketing tips. We share them here and in our customer emails from time to time. We hope you find them useful.

ANNOUNCING: Tower Systems announces new free online marketplace for local independent retailers

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Tower Systems is launching www.findit.com.au, a free marketplace for local indie retailers like you. Listing products on FindIt will be free for Tower Systems customers.
Our goal for FindIt is to help customers looking online for items you sell, to drive traffic to your shop.
All Tower Systems POS software customers have access to FindIt for free.
We have built FindIt because of the growing importance of being online to in-store retail, and because some retailers are challenged with creating and running their own website. This is a no cost / low cost solution to help you be found online.
If you do have your own website, you will still be able to list on FindIt if you wish.
Retailers can choose to sell through FindIt, or just list what they have available in-store. If they do sell through FindIt, there is a fee of 10%. This covers Tower for credit card fees and Afterpay fees once that is live. It also covers us for credit card fraud claims. Retailers choose whether to sell through FindIt or not. Again, to list products and have your shop found is free.
We are hosting the website on a large secure and fast server in a remote data centre. We are also doing the backend SEO work to raise the Google profile.
Customers will land on the website from Google. As the ranking of the site increases, products on FindIt will list in Google results. Customers will be able to add items from multiple retailers to a FindIt basket in a transaction.
The FindIt website confirms the order to the customer and provides the retailer with a recipient created tax invoice. Retailers will be able to go to their FindIt vendor panel to download a picking slip.
  

Retailers choose the price of what they sell – it can be their web price or their retail price. In the Tower Systems POS software, retailers choose whether a product is listed online.
The image for a product will be the first image loaded for a product. If a retailer has a better image than the first one loaded by another retailer, it would take a manual process to change it, a process not currently in place. The same applies to descriptions.
We connect products by barcode. If a retailer generates their own barcode for an item already on FindIt, it will treat that product as a new item.
The price will be the retailer’s price – yes, multiple retailers on FindIt could result in different prices for the same item.
The product description is the key. Our advice on this is to try and think about what someone is likely to type into Google.
Retailers will have the option to be either freight free or charge. If a retailer has product dimensions and have selected to charge freight, the Australia Post plug-in we have will calculate a freight charge. Retailers will also have an option, on their vendor page in FindIt to set a flat freight charge if you wish.
We currently serve over 3,000 local small business independent retailers. Across that eco system there are more than 100,000 unique products. FindIt has the potential to be an important marketplace.
We are around 3 weeks away from launch.
In terms of the launch tho, it will be soft, no major fanfare. We’re taking a Field of Dreams approach … building it in the hope they do come.
This is a new space for us and for our customers. There will be missteps along the way for sure. We will evolve the site based on what we learn from these and from your feedback.
We are excited to help local indie retailers find new shoppers for your business.
Find out more about our Tower Systems POS software at our website, www.towersystems.com.au, where you can also easily watch demonstrations of our software. We only supply independent retailers. Plus, our software is Aussie made and supported.
For a personal demonstration or to discuss your POS software needs:
  • sales@towersystems.com.au
  • 1300 662 957.

How well does your POS software connect to Shopify?

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We won more new retail customers this week for our POS software because of our beautiful and trustworthy Shopify link.

Our software packages for jewellers, garden centres, bike shops, gift shops, sewing shops, toy shops, pet stores, firearms dealers, newsagents, produce and farm supply businesses, knitting shops, game shops, vape shops, adult shops, music shops, antique shops and charity / op. shops like to Shopify through a direst Shopify link.

It’s a two-way link.

We are a proud Shopify partner.

Our Tower Systems POS software manages the inventory, the text, the images, the videos. Plus, in-store, it transacts the sales. Shopify manages the sales online. And, Shopify and our tower Systems POS software sync – so you always have accurate stock on hand data.

Our Shopify connected POS software is helping many local retailers safely, efficiently and accurately sell online.

We won the business this week from the new clients once they compared the operation of ur link live to what they had using other POS software. This direct comparison resulted in quick decisions given the importance of online sales for their businesses.

I can’t believe how much better this is. You are going to remove a massive pain point for us. The time it’s going to save!

We were thrilled to hear this.

Okay, we know our POS software Shopify integration is good because we use it ourself in a couple of gift / homewares related retail businesses we also own. But it is wonderfully validating when someone using other POS software, well known POS software, shows us where we shine.

We felt pretty good.

But we’re not resting on this. We continue o tune there Shopify integration, just as Shopify themselves tune their own platform. This is what good software companies do. Change is daily, and important.

If you run a physical store and you sell online, the Tower Systems POS software and Shopify integration marriage could be the productivity and performance move you have been looking. We;’d be happy to show it to you free, without obligation. You can make up your own mind.

We are a no-pressure POS software company. Ask for a demo and we’ll give it to you. We won’t call or chase you. We trust local small business retailers to make business decisions in their own time. The last thing they need or want is sales people chasing them.

Now, if you have 50 minutes or so, you could watch this video from one of our Tower Systems POS software experts and one of our own Shopify experts. It’s packed with free advice you could find useful:

Newsagency software helps Aussie small business newsagents compete in a changing retail world

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While retail continues to change apace, the scope and speed of change for retail newsagents is greater for theirs is a marketplace surrounded by change.

There is print media disruption, lottery purchase disruption driving core changes. But it’s more than that.

Tower Systems helps Aussie newsagents with the Tower Systems newsagency software packed with facilities that help newsagents navigate changes, attract new shoppers and help existing shoppers love the business even more.

If you appreciate up to date newsagency software, easy access to live software support, free training and time-saving and mistake-reducing supplier links, Tower Systems could be the software company for you.

With more than 1,700 newsagents using this newsagency POS software it is backed by the industry support and resources key to help ing it continue to evolve, and this matters in a retail channel where change is everywhere.

This locally made and supported software for newsagents offers plenty, including:

  1. Exclusive greeting card reporting Embedded in our software is category / segment level reporting that newsagents are using to grow card sales 25% and more. That’s money in the bank.
  2. You can bank on loyalty. Our fresh and successful approach to loyalty can help you drive a deeper basket and bring people back sooner.
  3. Safe decisions make for a better P&L. From data feeds from suppliers through to Xero, we help you nurture data for the safe decisions.
  4. Not every shopper will walk past your door. A seamless connection between your software and a beautiful website can help you sell to people you will never meet. We develop websites for newsagents.
  5. Easily accessed personal service. A key reason 4 times more newsagents have chosen Tower than any other software is customer service. We are here for you, with you, every day.
  6. Current software. Current technology. Fresh, current design.

What newsagents need in their software now is fundamentally different to a year ago. You need software that is evolving from a company strong enough to support you when you need it.

We do all the important newsagency stuff in our newsagency software like XchangeIT, links with Nine (Fairfax) and News and Are Direct and XchangeIT. We have worked with TLC/Tabcorp on changes they wanted to implement as well as with GNS, ACCO, the federal government cashless card, greeting card companies and a raft of others.

We handle unique needs too such as website integration, more supplier connections and awesome marketing tools through which you can differentiate your business and attract new shoppers.

Being able to expand into new product categories can help you attract new shoppers and grow overall business GP%. Our experience in multiple specialty retail channels helps leverage opportunities.

Being able to sell from anywhere is critical. We have seen newsagents grow their businesses by engaging at local markets and on the road. Our new and exclusive Retailer Roam product is portable POS software made for this. It’s in the Apple App Store now.

Being able to get customers spending more and bringing them back sooner is also critical. Our discount voucher solution, launched in 2013, is now used in hundreds of newsagencies with many success stories. Better than points and easily understood by shoppers, this loyalty solution is next gen.

Being able to reduce dead stock is vital. This starts with buying better, which flows from fact driven conversations with suppliers.

Being able to cut labour costs without cutting revenue is essential. Our data insights help you do this with confidence. Our newsagency retail experience using our own newsagency software in our newsagency businesses offers you practical advice.

Tower Systems serves more newsagents than all other POS software companies combined. It’s not a brag, even though we know it might read that way. We are sincerely grateful to the many who have switched to us already in 2022. Their faith in us is genuinely appreciated.

Even though we are big, our service is personal. Our customers get to know our team members and like that they can speak directly with us, including our leadership team.

As you work on your business to make it more valuable to you, we’d love to help. Our connections to the newsagency channel go beyond our software. We own the newsXpress newsagency marketing group and we own and run three newsagency businesses ourselves. We walk in your shoes.

The Tower Systems newsagency software costs $185.00 a month to rent. For on as many computers as you need in the business – no extra cost per computer.

Beyond the software, here are features of a relationship with Tower Systems…

  • We are local. Local matters in local communities. Tower Systems is Australian owned, developed and supported. Call us and a human answers the phone.
  • Our training is personal, in your business. We think people learn better from face to face training.
  • Unlimited free training.Long after you install the software, ask for free top-up training and all we will organise it.
  • New customer care. All new customers have a separate specialist team with which they connect, to ease settling-in.
  • Customers guide our software enhancement. We offer a transparent, democratic, process for guiding software update content.
  • Newsagency business specific. This software is developed for your type of business.
  • In the cloud or in-store. You choose where the software runs.
  • Rent or buy. You choose how to acquire and fund the software.
  • We help with business performance analysis and theft checks, services where we take a deep dive into your data and provide confidential insights.
  • Every customer has the direct contact details for our leadership team for easy and safe escalation of any query.
  • No pressure. You buy when you are ready.
  • Retail group engagement. Groups and members of groups have opportunities for group level customisation website sales and more.
  • It’s personal. Retail is personal. This is why we prefer to train you in your shop. Yes, we said this above. We say it again as it is a differentiator.

Tower Systems is not an average POS software company. We are a small business, indie business, focussed POS software company developing software in Australia and New Zealand for Australian and New Zealand based specialty retailers.

Inspiring indie retail in Cold Spring, New York.

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I got back Friday last week from a leading a group of Aussie indie retailers on a retail study tour to New York and Los Angeles. We primarily focussed on local indie retail, retail relevant to our local indie retail businesses here in Australia.

We spent a day in Cold Spring, in upstate New York. Today, I shot a short video in which I share some takeaways from this visit to one of the best local retail towns in the US. Scroll down to see the video, or use this link: https://youtu.be/Gu1_W64rzCU

My name is Mark Fletcher. I own Tower Systems. We make POS software for local specialty retail. We also run and operate 4 shops in Melbourne in the gift / homewares / collectibles spaces as well as 7 online shops. We understand the challenges of being small and local, and we have built into our software tools to help you thrive.

Cheers,
Mark Fletcher
M | 0418 321 338 E | mark@towersystems.com.au
https://www.linkedin.com/in/mark-fletcher-tower/

Australian cloud based POS software helps Aussie retailers thrive

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The Tower Systems cloud based POS software is helping local Aussie retailers be more competitive, efficient and happy. This is what smart technology does for retailers: improves the bottom line, the workplace and the value of the business to all involved.

Tower Systems has offered cloud based POS software for more than 10 years now. The software has continued to evolve as tech has evolved, to make its cloud based POS software current standard tech for local small business retailers.

From a fully hosted solution through to a self hosted cloud POS software solution, what Tower Systems offers retailers is choice. This gives small business retailers the ability to be flexible in terms of their approach to cloud hosted POS software.

With our full service cloud hosted option we cover everything, shielding retailers from the tech, updates and more. They can concentrate on making the software sing for their businesses and their customers.

We have single local shops using our cloud hosted POS software solution and groups with 5, 10 and even more shops using our cloud hosted POS. We are happy to share these details so that you can see if being cloud hosted is the right choice for you.

Our POS software can be run on a local PC or in the cloud. You can choose the right approach for your business.

With the cloud based option, you can choose to be hosted anywhere you prefer or you can go with our full-service hosted option.

We have plenty of customers in each scenario – running locally, self hosted for multiple locations or hosted by us in a full service model.

Big tech companies have spent hundreds of millions of dollars in marketing the term cloud. They have done this because they know buzzwords sell. The reality is, your software has to run somewhere. It has to be maintained. Whether it is running on computers in your business or in the cloud, the costs are not that different. The key difference is one approach feels sexier than the other, because of the marketing.

Tower systems offers local retailers choice when it comes to where and how our POS software is run. Do your homework and work out which of the options best serves your situation.

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