The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Categorynewsagency software

TOWER SYSTEMS LAUNCHES NEW MAGENTO POS SOFTWARE LINK

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Several weeks ago Tower Systems launched a direct Magento e-commerce platform link, in addition to the excellent web-store link in our smart POS software.

The Retailer to Magento Link uses the Tower Advantage Link platform to allow Retailer to connect directly to Magento. The Tower Advantage Link platform is a subscription-based service that acts as an intermediary between Retailer and the Magento API.

What is Magento?
Magento is one of the world’s most popular e-commerce or webstore platforms. Being built on open source technology provides a flexible shopping cart system, giving you control over the look, feel, content and functionality of your online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools. Find out about Magento at www.magento.com

How does the link work?
The link works by using the Magento API allowing the TALink platform to connect to Magento and synchronising on a periodic interval or request basis.

Stock
Retailer becomes your master stock database. You flag what stock items you want to appear on your web store. Descriptions and extended descriptions are added as your product names and descriptions in Magento.

Department and Categories
Your Retailer Departments and Categories become Categories and Sub-Categories in Magento. If you choose to link these, your existing structure will be mirrored and managed in Magento automatically. If, however, you decide not link your Department and Categories in Magento, you can allocate Categories manually to products once they are added.

Classifications
Retailers Classifications are treated as Attributes in Magento. If you choose to link these in Magento your existing Classifications will be mirrored and managed in Magento automatically. If, however, you do not want this to occur you can manually manage your own Magento Attributes.

Prices and Quantity On Hand
You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore price can be performed in Stock Manager. Once new prices are set, your web store is updated automatically.

Quantity of hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to Magento. If the quantity on hand of an items drops to 0, the item is marked as out of stock in Magento.

Images
The images you set against stock items in Retailer are automatically uploaded to your website. If images change, then old one is removed and the new one is added. You can upload as many images, as you like per stock item.

Customers
Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them if you desire. Existing customers with an email address will also be added to your web store to facilitate easy sales.

Sales
These are downloaded on a periodic basis and imported into Retailer. These are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged added to you main sales data, giving you excellent control over how you report on your webstore sales.

This is just some of the information we have to share about this exciting and leadership innovation from Tower Systems.

TOWER SYSTEMS HELPING NEWSAGENTS NAVIGATE SIGNIFICANT CHANGE

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Today, Tower Systems is helping newsagents handle changes flowing from the closure of the Network Services magazine distribution business.

All newsagents covered by the Tower AdvantageTM software support service have access to everything necessary for free. Only the newsagents who opted to not be covered by support have a fee to pay. However, that fee is waived if they take up support.

Tower has made the change easy to navigate, saving many hours that might otherwise have been spend getting the necessary data work done.

No software change is necessary. The fee relates to a data conversion utility written o save man-hours.

On the Tower help desk today and all this week we are triaging calls to ensure the additional work for newsagents is not impacting work for all other retailers.

TOWER SYSTEMS ENHANCES HOW NEWSAGENTS PURCHASE NEWSAGENCY SOFTWARE

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Today, we launch a new option[1] acquiring newsagency software, a pay as you go model.

The time is right given changes in the channel with newsagents sourcing new products, pursuing new traffic and leveraging higher GP. Thanks to our work with gift, homewares and other specialty retail channels, Tower Systems can help you transform your business.

$220.00 a month is all it costs to access the Tower newsagency software package. The $220 is paid by credit card. Stop paying if you want to stop using the software.

We make this offer now as we think some software companies are considering quitting the newsagency channel. You can see this through their lack of engagement with newsagency specific development, non-attendance at trade shows like the Sydney and Melbourne Gift Fairs and lack of engagement in the structural changes in the channel.

Developing software and backing it with good support for newsagents is expensive. A software company with less than 500 customers will struggle to keep up.

1,755 newsagents use our software – our closest competitor has 600.

We have experience switching from POS Solutions, Computerlink and AccessPOS to Tower.

Pay as you go customers have access to weekly online training workshops, 130+ professional training videos, software updates, our friendly help desk, our after hours support team, our theft check service and our business performance assessment service … for no extra charge.

If you have current hardware, the only up-front cost is for installation and training. This new pricing option saves capital, it eliminates the need for a lease or bank financing.

You will see from the simple agreement that you can turn it off at any time and not pay a cent more. You are in control.

Talk to one of our experts today: Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.

Come and see the software and meet our team at our user meetings – details enclosed.

THE TOWER NEWSAGENCY SOFTWARE

For $220.00 a month you can use our newsagency software covering:

  1. Point of Sale, tailored specifically for newsagency business use.
  2. Magazine Management, scanned returns, early returns prompting.
  3. Stock control including stock take, reordering and supplier links.
  4. Customer accounts including Lay-By, book-up and statements.
  5. Home delivery including run list management, subscriptions and more.
  6. Loyalty including points accrual, discount vouchers and other facilities.
  7. Business performance reporting – printed reports you can rely on.
  8. XchangeIT support: electronic invoices and returns.
  9. Support for supplier EDI files including Sands, Hallmark and more.
  10. Theft mitigation. Tools to help you detect and stop theft.

SUPPORT AND TRAINING.

Included in the low monthly fee is access to the extraordinary Tower AdvantageTM service:

  1. Live, Australian based, help desk support with newsagency experienced help.
  2. After hours support access through an extensive mobile phone network.
  3. Software updates as released.
  4. Access to more than 130 software training videos.
  5. Access to more than 600 Knowledge Base articles with step by step instructions on how to use the software. This is better than a manual.
  6. User meetings around the country with free training and management help.
  7. Weekly online, live, training workshops.
  8. Weekly user support email with tips and advice.

BUSINESS MANAGEMENT HELP.

Tower Systems is there when you need, helping with advice, insights and guidance as much or as little as you want. These services include at no extra cost:

  1. Theft Check. A professional, police investigation quality, check of your business data to uncover potential employee fraud.
  2. Business check. An analysis of business performance as reflected in your business data – looking for growth and other opportunities for the business, helping you see what you may be missing in your business.

The time is right to make this offer as only Tower Systems has the capacity, commitment and vision to help newsagents leverage best-practice technology in a valuable and unifying way. Let us help you.

NOTE: Here is our response to any competitor who comments that this offer sounds desperate: – it would if it was coming from a company with 500 or fewer customers that is not growing. Tower Systems is strong and growing. We serve 1,755 newsagency businesses. We are making the offer because we have the capacity to and because we have a vision for a bright future.

[1] All existing purchase options remain available for newsagents installing our software.

HELPING NEWSAGENTS WITH THE TRANSITION TO ONE MAGAZINE DISTRIBUTOR

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With only a couple of days to go, the Tower Systems team is all hands helping newsagents ensure a smooth transition from to major magazine distributors to one. The data shift is considerable as is the reconfiguring of back end processes. Tower Systems has made this easy for customers, to provide small business newsagents with certainty.

Our communication has been consistent in the lead up to the change and the next couple of days it comes to a head. We are excited for the results.

GIFT SHOP SOFTWARE A HIT AT REED SYDNEY GIFT FAIR

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Being the only software company exhibiting at the Sydney Gift Fair has been terrific for tower Systems and we have two days to go. Already the company many new prospective customers looking at the software and even better connections with many existing customers.

The experience over the first three days is a reminder of the value of being at trade shows such as this to help small business retailers learn more abut the software and improve the returns they achieve from their IT investment.

While we are happy to have the show to ourselves, any POS software company serious about newsagents, gift shops, garden centres, pet shops or jewellers ought to be at this show given the mix of retailers we have already seen. It is good customer service to do so.

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SUNDAY RETAIL MANAGEMENT ADVICE: SIX THINGS EVERY SMALL BUSINESS RETAILER SHOULD DO EVERY WEEK

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Beyond ensuring the shop is well stocked, clean and pitching appropriate offers to customers, here are tasks you must act at least weekly on to offer a fresh and relevant pitch to customers:

  1. Change your window displays.
  2. Change the product pitch / display / offer in the first third of the shop.
  3. Reset the counter offers shoppers see.
  4. Host an inclusive and interactive team meeting to seek out ideas for improving the business.
  5. Share at least one story, insight or idea about your business and what it stands for … on social media, in a post aimed to reach beyond those who know about your business. Tell a story that humanises the business beyond overtly pitching product.
  6. Get something done that has been on a long-term list of things you want to get to for your business. No excuses, get it done.

It is important to finish a week more ahead than where you started. This is only achieved if you make it so, if you do it.

Tower Systems helps small business retailers with smart POS software. We back this with friendly live support based on your needs. We are an engaged software company, not working from overseas call centres, not focussed only on winning the next customer. We have customers for the long term, customers who love what we do and the relationships we share. This is what being an engaged POS software company is all about.

POS SOFTWARE COMPANY ADDS MORE USER MEETINGS

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Tower Systems is thrilled to add more dates and capacity to the national POS software user meeting tour that is ti kick off in the next few weeks. With strong demand for these free training sessions, the event management team at Tower has found rooms with more capacity.

Offering a free breakfast to make the early start more enjoyable, the Tower sessions are set to be satisfying in ways more than software knowledge. Providing training, support, business insights and more, these free sessions are POS software customer service at its best. It is another feature of the Tower AdvantageTM that thousands of small business retailers love.

HELPING NEWSAGENTS WITH THE CLOSURE OF NETWORK SERVICES

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The newsagents using the Tower Systems newsagency software are receiving best-practice help to navigate the business changes following from the closure of magazine distributor Network Services at the end of this month.

Being briefed last year on the coming changes, the Tower Systems leadership team has been able to guide decisions made by Network and others involved in these significant and structural changes.

Confidentiality was maintained until the public announcement some weeks ago. The early heads-up helped Tower Systems make full and proper preparations to help all of its newsagency customers and to do so in a structured and fully tested way.

The company has been advising newsagents on appropriate steps to undertake so they actual move at the end of the month is stress free.

This is another way Tower Systems helps small business newsagents to confidently navigate structural change.

MULTI-STORE POS SOFTWARE IDEAL FOR SMALL BUSINESS RETAILERS WITH MULTIPLE LOCATIONS

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For years, retailers using the Tower Systems POS software have had access to multi-store POS software – the ability to run POS software across multiple locations of the same business.

This cloud based POS software solution allows retailers to open and close businesses faster and with greater flexibility. It also enabled group wide performance reporting and data tracking.

Based in the cloud, on a central server, the software is accessible from stores connected via the internet. Multi-store operation facilitates:

  1. A common inventory file.
  2. Common or local pricing as the case may be.
  3. Easy transferring of stock between stores in the group.
  4. less software update overhead.
  5. easier enforcing of business rules.
  6. Lower technology requirement at the store level.
  7. Easy group wide performance reporting.
  8. Centralised support.
  9. Centralised data management.
  10. Centralised backup.
  11. Easier overall management.
  12. But local tuning as required.

Good multi store POS software is important for groups and this is what Tower Systems delivers. Used by a variety of groups in different specialty retail niches, the Tower Systems software has a strong customer base in this multi store environment.

We have a group of 14 stores in Queensland using the software in shopping centre situations. Nationally, we have a group of 16 stores using the software for products and services – leveraging consistency across the full needs of the group.

In a variation to the multi store software option, we have a group of seventy stores linked with a common stock file, common pricing, common shopper terms. Again, cloud based, delivering an excellent flexible solution for small independent stores with a common banner or commercial objective.

Through the Tower Systems multi store POS software, retailers are able to evolve their businesses without the need to duplicate IT setup work. The time and capital savings and improved consistency help these retailers to achieve better business outcomes.

This really is an approach to retail IT infrastructure made for our times of pop up shops and other emerging and evolving retail situations we are seeing on the high street and in shopping malls. Tower Systems is well positioned to continue to evolve its multi store POS software solution to serve emerging needs in retail.

POS SOFTWARE COMPANY OFFERS SMALL BUSINESS RETAIL VALENTINE’S DAY MARKETING IDEAS

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As a further example of practical help for small business retailers, Tower Systems last week published the following suggestions / tips. This content demonstrates how the company leverages its retail experience and knowledge way beyond what it traditional for a POS software company.

FIVE FUN AND LEFT-FIELD WAYS ANY RETAILER CAN EMBRCE VALENTINES DAY

While Valentine’s Day is an unashamed commercial season, how you embrace it in your business beyond selling Valentine’s Day products can speak to your unique style of business.

Here are ways you can embrace th season without being purely overtly commercial.

  1. Love where you are. Encourage locals to love the area. Setup a noticeboard inviting them to post what they love about the area. It could be a story, a photo or some other expression of local for the town or region. The noticeboard could be in your sore on online. This promotion is you doing good for where you are situated.
  2. Love what you do. This is a bit like the first option except that you ask people to express what they love about what they do. This could be something in their lives, a hobby or their work. Promote this as an opportunity for people to share something of themselves. Stories like these make the world a better place.
  3. Love others. Invite people to express love for humankind. Choose a local charity, ask what they need and use your business as a collection point. Pitch this as your Loving Others this Valentines Day campaign. Promote the work of the charity, invite your customers to join you in supporting the group and be sure to give something of yourself.
  4. Love lists. On your business Facebook page or through your Google+ page over a series of posts invite people to list things they love. Have a separate topic each day. Ask them to list something and explain why. For example, start with share a song you love and tell us why. Other posts could be share a photo you love and tell us why. Share a recipe you love and tell us why. Share a book title you love and tell us why. The idea here is to get people sharing something of themselves.
  5. The love seat. Make room for a seat for two in your shop or out the front of your shop. Promote this as place for friend to meet up and talk, where friendships can be rekindled, stories told and memories shared. Where people can communicate the old way rather than via social media. If possible, offer free coffee and cake. The idea here si to show you and your business as promoting conversation.

Each one of these ideas is designed, of themselves, to increase your sales or foot traffic. They will, however, speak to who you are and what your business stands for in the local community.

While bigger businesses will run overt Valentine’s Day promotions screaming shop here, your focus will be on touching people’s hearts in a meaningful way, rejoicing in this day for heartfelt reasons beyond the cash register.

HELPING SMALL BUSINESS RETAILERS LEVERAGE TYRO BROADBAND EFTPOS

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Small business POS software company helps small and independent retailers leverage the opportunity of the Tyro broadband EFTPOS  solutions. We do this through a direct integration with our smart POS software as well as through the friendly small business focussed help desk service.

Serving retailers across a range of retail niches, we have experience from many channels and situations from which to draw when helping retailers save time, cut mistakes and benefit from a best-practice EFTPOS integration. This is an integration supported by tower for many years.

While the Tower Systems POS software works with a range of platforms, Tyro is featured by the company thanks to the relationship with the folks at Tyro, a relationship that benefits the Tower Systems small business retailer user community.

We use Tyro ourselves in our own retail businesses. This enables us to support from a basis of personal experience. It sets us apart.

SMALL BUSINESS RETAILERS: DON’T LET FEAR RULE YOUR POS SOFTWARE BUSINESS DECISIONS

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IMG_5090Too often we hear stories of POS software companies threatening small business retailers either through deliberate use of technology jargon or through threats of costs being imposed that were not part of the original contract.

As many small business retailers are not experienced when it comes to technology and not used to dealing with technology companies, they can become confused and think this is how it works, this is normal.

It is not normal.

Small business retailers deserve to be treated with respect, using terminology they understand and with business contracts that are clear and straightforward.

Any POS software company engaging in overt or covert threats ought to be ashamed of themselves. If this is what they have to do to win or keep customers then shame on them and shame on those who work for the company and support such approaches.

Tower Systems is a safe haven for small business retailers looking for an empathetic POS software company, a place where any question can be asked, where regular free training is offered, where business advice is freely available beyond what is usual for a POS software company help desk.

We go into relationships for the long-term rather than a quick sale. This is reflected in our approach to initial training and on-going training, much of which is provided to our small business retail customers for no additional cost. We make this investment knowing the value of a happy customer, especially in small business retail circles where retailers network with colleagues in their retail channel, talking about supplier experiences.

If you are experiencing fear or anything close to fear in your dealings with your POS software company, get out, quit that software as a relationship based on any such fear is an unhealthy relationship for you personally and for your business.

Seek out a professional, respected and trustworthy POS software companies where fear has no place, where small business retailers are communicated with as a peer and not as someone to mock or confuse.

We are writing about this today as we have recently seen a stream of communication between the owner one Australian POS software company and a customer. It is appalling: unprofessional and unnecessarily aggressive. No wonder the retailer experienced fear. The threats in the communication give all software companies a bad name.

Don’t let fear rule your relationship with your POS software company.

Helping small business retailers leverage POS software through professional communication

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Screen Shot 2016-01-24 at 10.15.47 amSmall business retailers fall in love with POS software companies for a range of reasons, often layered upon each other to provide a comprehensive view of the software supplier business.

We know from years of experience at Tower Systems what many factors play into the small business retailer relationships on which we rely and that we cherish so dearly. The software is a factor, as is the software support. There are other factors too, such as customer communication.

Our small business retail customers love that we communicate with them across a range of platforms and at different times of the day and days of the week. From the reliable weekly email, pictured, to print newsletters, to training videos, to outbound calls to drop-ins to their businesses to user meetings, we offer touch points of a wide variety and through which our customers can connect with us and what we do, touch points on which small business retailers can rely to leverage their POS software to achieve better business outcomes.

Take the weekend email – pictured – this is sent each Sunday. Our weekly email contains news about the POS software, update information, business management advice and business management training. The weekly email from Tower Systems goes way beyond what retailers are used to from their POS software company. It is a professionally presented email. Brief yet complete, providing links to more information for those who want to explore a topic further. Most important is the contact points we publish in the email – we don’t leave small business retailers with vague information. No, we are specific in our contact points, specific with advice on the names of people they can speak with about software and general business management questions and issues.

We know from customer feedback and engagement that the email is used, shared and relied upon. It is a key differentiator for Tower Systems as we demonstrate personal and committed support for small business retailers across a range of retail channels.

Whereas some software companies rely on customers contacting them for and business to business communication, here at Tower Systems we understand the importance of professional business outcome focussed outbound contact. Our goal is to provide our customers with useful information prior to them needing it. Timely information appropriate to retail seasons. Helping information attuned to changing economic conditions. Target information specific to specialty retail channels in which we serve.

Through decade of service to small business retailers we have learned the value of this timely and professional communication. feedback from our small business retailers encourages us to continue our approach and to maintain our commitment to professional outbound contact and support.

We are careful in our communication to ensure it is not geek-talk. No, we prefer plain English help, aimed at supporting those using computers in business because they know they have to rather than because they love technology. This is where our business management advice is particularly useful – we show how our retailer customers can leverage the technology for practical business outcomes in their business. We do this weekly in the email and daily on the phone through our accessible and friendly help desk support.

We back our communication strategy with engagement on social media such as Facebook and Twitter. We are where our customers want us online as well as off line. This is why mail, email, web, social media and other platforms are engaged with by Tower Systems – to reach our customers where they are and not only where it suits us. Sure, it is hard work, relentless work. However, it is rewarding work when we receive feedback fro customers thrilled with outcomes they have achieved as a result of the engagement we have driven through our communications strategy.

The consistency of our communication is a key factor in the bond of trust between Tower Systems and its customers. It drives loyalty on both sides and demonstrates an understanding of customer businesses – as the communication is more than lip-service, more than spin, it is real life action, seeking to genuinely make a difference for the positive in the small business retail businesses in which we proudly serve in Australia and New Zealand.

This is the Tower AdvantageTM. A suite of tools, software, strategies and platforms through which we serve specialty retailers, helping them create better, more enjoyable and more valuable businesses. We trade-marked the Tower AdvantageTM because it deserves it. It is unique to us, unique for our customers. The trademark represents our pride in what we do and those who we serve. It represents the difference we make in the world.

XERO GROWING MARKET SHARE WITH SMALL BUSINESS RETAILERS IN AUSTRALIA

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IMG_3466We are thrilled to be a long term development partner with the Xero cloud based accounting software and listed as this on their website.

The Australian Financial Review recently published a terrific article about Xero, reporting how the company is primed for growth in Australia. We have seen this for some time through our work with Xero and retailers using Xero and their accountants. It is excellent accounting software.

Our experience is Xero is on the move. We are grateful to be part a small of the Xero story.

HOW TO BE MORE ‘LOCAL’ IN YOUR SMALL RETAIL BUSINESS

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Being local in retail is more important than ever.

Local can mean different things to different people – it does not necessarily mean proximity. Being local could be about the level of care and attention you provide customers, the additional advice you provide, that you live locally, that you source locally or that you serve the local community personally.

Locally sourced products could be products made in Australia. For example, detailing where a product is made and the family behind it pitches local compared to a similar product imported from overseas.

You can use your Tower Systems POS software to pitch local in a range of ways:

  1. Include notes on receipts. Add product care instructions, use instructions or other useful information automatically on receipts – making your receipt a useful information platform.
  2. Tell people where you source products. For a product made by a family or small business in Australia, include details on the receipt. Shine a light on this local product – provide extra information so your shoppers can feel more locally connected.
  3. Include a SHOP LOCAL pitch. Add an image of a poster or some other promotion of the benefits of shop local to every receipt, reinforcing the value of shopping local. Tower Systems has images you can use for free – in the downloads section of our website.
  4. Thank your customers. Include text personally thanking customers shopping with you. Put our name to the message. Include your mobile. Big businesses do not do this.
  5. Track local product sales. Be aware of suppliers of locally made products and report on the performance of these through various reporting tools.
  6. Thanks for shopping local vouchers. You can use the discount voucher facilities in the software and call them Thanks for shopping local or Local shopping reward. This reinforces a value for shopping with a local business – offering $$ discount off the next purchase based on rules you establish.

It is not enough to tell people to shop local, you need to demonstrate the value of this, you need to live it transactionally in your retail business. The best way to do this is through systems and processes in your Tower Systems POS software.

HOW TO FIND OPTIMISM IN SMALL BUSINESS RETAIL

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Every day can be tough in small business. You can feel like the big competitors are winning and that you can’t climb the mountain to compete. You may not know where to start.

There are green shoots of good news and opportunities in every small and independent retail business. The key is to find these and to leverage them for more success.

A green shoot is a product or a category of products or a supplier performing above average in the business. Often, these successes have gone unnoticed.

We were working with a retailer recently who said business was down by 20% and they did not know what to do. It turned out that the best performing product category in their business was ‘failing’ for six months because they had not replenished stock.

They invested, instead, on new lines that had not gone as well as the successful product.

They, in part, created their own downward spiral and had not looked at their business data to understand that contributed to the problems they were confronting.

Once they realised the situation, they re-stocked the successful range of products and numbers started to improve. More important, their confidence level grew and with this their business decisions improved.

There are opportunities for optimism in every business.

Finding optimism is like mining, you have to look for it, sometimes for a long time. It is there, though, in every retail business.

As soon as you hear yourself talking your business down, STOP. Look at your data, look for the good news. That is what you need to think and talk about.

By looking at your data, we mean looking at year on year, quarter on quarter or month on month comparison data for departments, categories, suppliers or even individual products. Look for growth and once you see growth, think about what you can do with and around the products achieving growth so that you can achieve other growth.

Any product achieving year on year increases in unit sales is a product to be appreciated, nurtured and used to help grow other products that can sell to the same customer.

This is how you grow optimism. Find those small green shoots, leverage them with some small steps and, over time, build more success for your business.

While overall revenue, traffic count and profitability may be down, growth even at the smallest data point, such as for one or two products, could be enough to get you looking at your business differently.

In the Tower Systems POS software, the best initial reports for good news are: Monthly Sales Comparison (department level, category level and / or supplier level), the 10×10 Report, Ranked Sales Report (by units) for one period and then for the comparative period.

We’re here to help you find the good news in your business. Your business data is the key.

Tower Systems helps newsagents manage magazine distribution changes

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The leadership team of Tower Systems has been working behind the scenes since late 2015 on changes made public today to newsagents about the imminent closure of a major magazine distributor. Our work and consultation with supplier stakeholders has been around processes to facilitate a smooth transition so that newsagents are not negatively impacted.

We are grateful to the trust shown us by the suppliers to include us in the confidential discussions.

Newsagents using the Tower Systems software can rest assured in the knowledge that we are well briefed, prepared and engaged.

SMALL BUSINESS OWNERS: BELIEVE IN YOURSELF

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Small business retailers often state the point of different their small business offers but too many do not live the point of difference.

Take customer service, for example.

Many small and independent retail business owners I know say they offer a better and more personal service than big retailers.

Retail shoppers often judge service by ease of doing business, the returns policy and any barriers along the way. Too often, small and independent retailers have barriers that get in the way of their goal of better customer service. Barriers such as hand written signs about eating in the shop, a notice about a credit card surcharge or an inconsistent returns policy.

If you say your customer service is better than your bigger competitors, live it every day. Believe in yourself by doing what you say.

Small and independent retailers who do this – who carry through with actions the words they pitch about their business – tend to be more successful.

Tower Systems helps small business specialty retailers to live their belief in their business through business processes, platforms and tools that drive consistency and deliver better quality and more personal customer service. These and other benefits are at the core of the Tower Systems POS software.

While we are a POS software company, we play an important role in helping small business retailers believe in themselves.

POS software customer love helping us sell POS software

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We invited several customers last year to have their photo taken in-store as part of a promotional series showing happy small business customers in their shops where they use our smart POS software. We were thrilled every customer we approached agreed.

Here is one photo from the wonderful LollyBomb business in Adelaide. Some of the specialist facilities in our software help this business in smart and engaging ways.

We are grateful for their help in promoting our software.

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Newsagency sales benchmark study launched

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Earlier this morning we launched our next newsagency sales benchmark study. This latest study will assess the October through December quarter for 2015 against data for 2014. This same store performance comparison is key to understanding trends and uncovering opportunities.

Tower Systems has been providing these benchmark results to newsagents and their suppliers for more than ten years. This is another way we help beyond our software.

Newsagents using our newsagency software can easily participate.

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