Retailers love the shop local campaign from our POS software company

We are thrilled at the number of small business retailers engaging with the free marketing advice and collateral at our POS software company website. Any retailer can download the free posters and other materials and use them how they want to promote these marketing pitches for and through their businesses. Here are some of the free poster artwork Tower Systems has made available.

Screen Shot 2015-09-22 at 12.09.01 pm


Advice for small business retailers doing it tough – from our POS software co.

In our POS software company are often asked for help when it is too late. In this article, we outline steps any retailer can contemplate from them moment they realise their business is in trouble, from the first thought that closing may be the only option.

Tower Systems is more than a software company. We are retailers too. We cherish the relationships with our retail business customers. We will help whenever and wherever we can to help small and independent retail businesses survive challenges and grow. Mark Fletcher, Managing Director.

If your retail business is in tough times and facing imminent closure, you may be able to save it if you act quickly and ruthlessly. Based on years of working with many different retailers, I have found that some basic steps can successfully turnaround a business in trouble. But you need to be ruthless.

The following tips are designed for businesses with a little (but not too much) time available to fix things. While they are not appropriate to every business, the ideas can lead to others that may be appropriate.

This advice is also appropriate or businesses not facing imminent closure but certainly facing tough times.

Crucial to saving a business from closure is to understand why it is in this situation. You have to be honest with yourself about this. How did it get to this?

  • Did you not make changes to your business when you should have?
  • Has something local and unexpected impacted your business?
  • Have you been a bad retailer, allowing the business to fade away?

Do not be afraid or ignorant in confronting these questions.

Make an honest appraisal of the state of the business as the truth can inform what you do next.

You have to own your situation. This means being realistic about what you face and what got you there. This is important as it opens you to what you need to do to resolve the situation, to rehabilitate your business.

Now, to the urgent steps you could take to avoid the closure of your retail business:

  1. Know your truth. If you run a computer system, analyse the data it collects. If you don’t know how to do this, find out. Look for surprise information in your data, things you did not know about your business. For example, look at the top selling items. If there are surprises there they could inform other decisions you make to urgently address your situation. Talk to your computer software company, ask for their assessment. Knowing your truth is key to owning your situation.
  2. Quit dead stock. If you have stock on the shop floor which is old – ‘old’ can vary between product categories – and for which you have already paid, quit it. However, stock that is greater than six months old is a reasonable guide – then take action to sell this at a substantial discount. Move the stock off display units. Line it up to look like clearance stock – stacked up on tables. Setup plain and simple signs indicating the discount prices. Create signage to show it as clearance stock. If you have enough clearance stock in your business, consider signs across your front windows. Give your sale a name that is unrelated to your situation. Here are some suggestions: MEGA SALE, FIRST EVER MARCH SALE, AUTUMN SALE, SMALL BUSINESS MIGHTY BIG SALE. Give it a name you can theme around.
  3. Run a loyalty offer. Immediately setup and run a loyalty program rewarding shoppers with dollars off their next purchase. The most successful loyalty offer in recent times is discount vouchers whereby vouchers are included on receipts offering an amount which is cleverly calculated by your software based on the items in the purchase. The goal has to be encouraging shoppers to purchase again soon based on the offer on the receipt for items they just purchased.
  4. Move things around. If your business is in trouble it is likely that it has not changed much in recent years. Change it. Move departments around, shake things up so your customers trip over things they did not think you sold.
  5. Review prices. Look at the common items you sell, consider a small increase in your prices. It could be a small increase will not hurt sales volume yet will add profit to your bottom line.
  6. Upsell well. At the counter, work to extend the basket for every sale possible. Do this with clever counter product placement and witty and engaging banter with customers offering upsell products. You goal has to be to make more from each customer.
  7. Stand for something. What is different about your business? What is special about it? What makes people want to come back? If you don’t know the answer to these questions you’re in trouble. If your answer is we’re the only shop of your type nearby you’re in trouble. If the answer is people have always shopped here you’re in trouble. You need to have a difference that people want and will talk about to others. It could be a product or a service. However, it cannot be a product line that is traditional to your type of business as that will not add value to your shingle in the way you want or need. What do you stand for?
  8. Market within your budget. Photocopied black and white flyers designed with care can be cheap and effective.
  9. Attract people who don’t know what you sell. Run a no-cost or low-cost campaign to reach out to shoppers who have no ideal what you sell yet which could appeal to them. They are not to blame for not knowing what you sell.
  10. Different retail options.
    1. Consider becoming an outlet shop selling items from a supplier keen to quit bulk items.
    2. Rent space in your shop to another retailer.
    3. If you have higher priced items consider offering employees commission on sales.
    4. Maybe become an outlet for local artists taking on items on a consignment basis.
  11. Stop unprofitable behaviour. If you are doing things in your business which lose money or do not contribute to a good future for the business, stop doing them. Regardless of history or what your business might stand for, continuing with unprofitable activity only makes your situation worse. If you know something to be unprofitable and yet you say you can’t stop it, think carefully about that, about why you can’t stop losing money.
  12. Get suppliers to help. Suppliers often have old stock themselves which they want to quit at a substantial discount. Buy items you have not stocked before, negotiate good prices and put the stock out with a healthy margin but still at a discount to what others would be charging. Negotiate to pay once you are paid by customers.
  13. Trim employee costs. Cut employee hours and work more in the business yourself if you are not doing so already. While this can have a significant personal cost, the less you pay others the more be business benefits in financial terms.
  14. Trim overheads. Cut everything you can: cleaning, power usage, insurance, freight, banking. Look at every supplier relationship you have and see if you can negotiate a better deal to cut your operating costs. However, do not turn off lights as darkness is death in most retail businesses.
  15. What assets can you sell? Do you have computers, retail fixtures, vehicles or other assets you no longer use in the running of the business? If they are not being used, turn them to cash as quickly as possible.
  16. Get a job. If you have a partner in the business with you and the business can run with one partner, one of you should get a job outside the business. This is especially helpful in a husband and wife situation where the family income can benefit.
  17. Talk to your landlord. A good landlord will prefer a good business to stay rather than have then close down and a new tenant having to be found. Talk to the landlord, be honest with them about your situation. Given the landlord all of the information they need to make the decision you need them to make. This information will include sales figures, expenses and margin information. Usually, the more transparent you are with the landlord the more they will support your business.
  18. Talk to your bank. While banks tend to not get involved in lending to businesses that are struggling, it may be that they have contacts that can help you navigate to a solution. Maybe talk to another bank.
  19. Talk to colleagues. If you have nearby business colleagues in the same line of business, they might have stock they are happy to provide you for free or at a discount to give you stock to move for a good price.
  20. Refresh the business. Make the business look, smell and sound fresh. Beyond the products you sell and where tings are located, change the environment itself using scents and sounds. Too often when a business is struggling, those involved let standards slip and the business does not look attractive to shoppers. Avoid this laziness at all costs.
  21. Deliver amazing customer service. When serving customers be the perfect shop assistance and not the owner of the business facing closure. Keep your mind on the job at hand and not the cliff you’re worried might be a few steps ahead.
  22. Whoever is pressuring you the most to close or contemplate closing, talk to them. If it’s a supplier, the tax office or some other organisation or individual pressuring you about debts, be upfront with them, lay out for them your plan detailing the action you will take to turn your situation around, be clear about what you are doing and outline a timeline step by step for them. Seek their support.
  23. Set a timeframe. Decide where you want to be in a week, four weeks, eight weeks, twelve weeks. Set realistic goals. Measure yourself against those goals. Know what you will do if you fall short.

What I am suggesting here is general advice. It is intended to get you thinking of ideas that could work for you.

No two situations are the same. No situation is impossible. No business is dead until the doors are closed for the last time.

Never give up. Fight hard and fight smart to turn your business around.

Facing tough circumstances in retail can be like the deer in the middle of the road at night facing the headlights of an oncoming vehicle. Don’t freeze. Take action to mitigate your situation. A series of small steps could be the difference between closure and trading out of the problem.

I have prepared this in response to a comment from a retail colleague who asked for advice on how to deal with a business facing closure.

If your business data there are bound to be opportunities and insights around which growth can be achieved. If you are not sure where to look or what they could mean, ask us. We will help.


Small business retail advice: Navigating to the New Paradigm in Retail guided by your POS software

Everywhere retailers look today they are confronted with a new paradigm, a new approach to doing business, regardless of their area of specialisation.

Over recent years the fundamentals of retail have changed and some retailers are yet to notice and embrace the change.

The new paradigm, while impacting all retailers, is not universal. There are nuances by channel and there is where specialist Point of Sale software can help a retailer navigate to the change in circumstances.

The customer is at the heart of retail today, more so than ever before. Thanks to universal access to pricing, product and other information, the customer is more informed and powerful than ever before.

Whereas in the past a retailer knew of their key competitors based on their geographic location and could therefore research and understand them, today’s competitors could be anywhere in the world. Indeed, many shoppers are spending time with a competitor of a retail business while actually in the business… such is the power for the customer thanks to smartphones and easy access to the online world.

Many retailers have made them mistake of thinking that the new paradigm is merely about bricks and mortar retail versus online. That is barely the beginning of the new paradigm. Indeed, it goes way beyond such a basic comparison.

The only way to compete in this new world of retail is to genuinely and wholeheartedly place the customer at the centre of everything you do. From the moment they step near, physically or virtually, your business you need to embrace them with an embrace unlike ever before. No, not a hug, nothing physical.

The customer embrace in this new world of retail is about value, from as soon as a customer is nearby. Value in service, advice as well as price. This is where bricks and mortar businesses can win against online… if they understand how to demonstrate value through a range of touch points in their business.

Central to delivering value is the core efficiency of the business itself. Retail businesses need to operate at a level of efficiency which enables them to compete on price. At the same time they need to ensure that all sales associates are able to transact with shoppers wherever they are in the store. They need to be able to be the most knowledgeable people in the store without necessarily having the most experience.

This is where good Point of Sale software, ideal software for the type of retail business, can provide a retailer with a point of difference and a structure through which to embrace the new customer-centric paradigm.

It is not enough to operate a basic cash register type system as that will deliver only basic results and basic will not cut it today with competitors around the globe. Retail businesses which specialize need specialist software. The result is a stronger, smarter and more nimble retail business.

Good specialist Point of Sale software will, if used well, enable a bricks and mortar business to not only compete but grow in this world. This is an opportunity for retailers, an opportunity to embrace change and to thrive against what may seem to some like insurmountable odds.

Drive your relevance, use your software, chase change.


New free marketing resources for small business retailers

Screen Shot 2015-07-03 at 8.10.20 amTower Systems is adding to the free marketing resources for small business retailers. New digital art is being loaded to our website for small business retailers to download and print and to load into digital marketing platforms.

This latest collateral from our in-house creative team is themed to provide retailers more options for pitching their businesses.

We are grateful to the encouraging feedback from small business retailers – customers and not – who are using the facilities we have created and made available through our website. This feedback is what has encouraged us to do even more.

Tower Systems provides access to these free marketing resources without asking for any details – making the resources genuinely free.


Small businesses – good for Australia, small tech businesses – even better

Mark Latham wrote in The Australian Financial Review on May 30, 2015:

Self-evidently, if small businesses were any good they would’t be small. They would be big monstrous things with massive levels of profit, employment and economic grunt.

As the owner of a small business that solely serves small businesses I say Mark Latham is wrong. I know of many small businesses that are profitable and making excellent contributions economically and socially in their areas.

I started Tower Systems in 1981 to serve small businesses like yours. Today we are thrilled to serve close to 3,000 independent small businesses.

Our mission is to help small businesses owners run their businesses efficiently and profitably, with foresight and confidence about the right business decisions. Our assistance goes way beyond the software itself.

We develop and sell software specifically for: pet shopsgift shopsjewellersbike retailersgarden centresnewsagentstoy shopsfirearms retailers and adult shops.

This makes us very different to the likes of MYOB, Retail Express, RMS, Lightspeed, vend and others who offer generic retail management and POS software.

Thanks to our specialisation you can expect more from us, more facilities specific to your type of business and more after sales services for your type of business.

Like any good small business, our business is personal. That is, from the moment you contact us you will deal with someone by name. You’ll have their mobile number and their email address. This continues when you speak with our help desk – we have real people using their real names, people you can call back and talk to further.

You have access to me as the owner of the company too. My number is 0418 321 338 and my email By sharing this I am backing the claims I make – that using my software will help you enjoy your business more, make more money and make your business more valuable.

As a customer you would have easy access to senior management. This keeps us connected and demonstrates that we take good personal customer service seriously.

If you want to make your independent retail business worth more and more enjoyable to own, give us a call and let us show you want a good POS software company looks like.

Our retail consultants are here to listen to you and to help:

  • NSW/ACT/TAS/QLD. Nathan Morrison. 0417 568 148.
  • WA/SA/NT. Tim Batt. 0401 833 917.
  • VIC. Mike Hill. 0423 848 482.

See our company website and our company blog for more information.

My name is Mark Fletcher. I am the owner of Tower Systems. I believe in small business. My contact details are: 0481 321 338 and


Video is a great way to train in POS software for small business

A retailer who shifted to our POS software commended last week to us on our comprehensive video training library and the technology platform we developed for providing access to this training library.

I love it! I love that I can watch a video over at home. I love that I can get my staff to watch videos of the parts of the software they use.

The Tower Systems video training library is a unique and valuable resource, enabling retailers using the software to be able to access training as they want, as they get further into the software.

The investment by Tower Systems in creating the training resources reaps dividends for the company as it enables us to demonstrate a valuable point of difference.

The Tower Systems sales team provide access for business owners considering the use of our software – to show first hand the value of our training facilities.


Optimism in small business retail

Every day in our POS software company we see and hear examples of optimism in small business retail from a boost in traffic to an increase in sales revenue to an increase in the overall average gross profit percentage achieved by a business.

We are thrilled to play a part of helping independent small business retailers realise their dreams through our software.

In one situation this week we learned how a retailer using our software achieved thousands of dollars of incremental business in a three month period by using a facility they had never used before. By turning on this facility in their software, for no additional cost, they were able to achieve sales they were up until then losing. This was done with no increase in inventory investment.

Small business retailers can increase sales through smart shopper engaging tools in our software. Beyond the usual help desk facilities, we enjoy talking business management with our customers – to help them leverage even more value from their relationship with us.

Here at Tower Systems our focus is solely on independent small business retailers in a select number of retail channels. This helps us provide specialist advice to our specialist retailers.


Free marketing resources for small business retailers

Screen Shot 2015-05-20 at 8.17.28 pmTower Systems is thrilled with the use small business retailers are making of the free small business marketing resources we have made available in our website.

These free resources are another practical way Tower Systems helps small business retailers beyond our terrific POS software

Our development and free access to these resources demonstrates are acre for and commitment to the small business retail channels in which we serve. It is easy for a business to say they support their customers in a variety of ways. This investment by us is us being true to our words – walking the walk if you will.

We have happy for these and other free downloads we place on the site to be used widely.

Note we have not included our branding as we don;t want to get in the way of the businesses using the materials.


Aussie POS software helps small business retailers grow

Small business retailers want to grow, who doesn’t? With rent and labour costs increasing each year, growth is mission critical. POS software company Tower Systems helps its customers grow by providing advice on how to use the software to grow.

As retailers ourselves we can provide practical advice on how to use the software to more than transact sales, we can help retailers use the software to grow their businesses. We do this every day on our help desk, through our consulting services, through our knowledge base and through our business mentoring assistance.

We encourage, guide, educate and support our small business retailer customers in their desire to grow their businesses. it’s something we take serviceably.

Even on the weekend. Take today, Saturday … we have been helping one business owner understand opportunities in their slow selling inventory pool to unlock cash and space for more productive use.

We are serious in our commitment to small business retailers from our software through to the practical advice and support we provide.


POS software helps small business retailers document shopper savings

discounteducationSmall business retailers using the Tower Systems POS software are able to easily and succinctly show the discount a shopper has achieved with a purchase on the professional receipt produced by the software. Many receipt styles are supported – retailers can choose what works best for them

Available for many years and enhanced thanks to new even more flexible receipt options, publishing savings on receipts is a successful way for retailers to promote to existing shoppers and bring them back in store more often.

Tower Systems shares with retailers ways of using receipts, describing savings and highlighting other benefits so that retail partners get more from smarter use of their smart PO software.


POS software helps retailers engage shoppers in competitions

hmkbbqThanks to receipt options and other facilities in our POS software, retailers can help drive shopper engagement in competitions – such as the Hallmark cards competition offering the opportunity to win a $500 BBQ in participating stores that’s running at the moment.

Retailers can promote competitions like this on their receipts. They can also promote it on customer displays. This type of promotion is free. It is excellent use of existing retail management infrastructure – manages by our POS software as directed by our retailers.

Connecting shoppers on receipts and at other touch points with in-store promotions such as the BBQ prize adds value to the in-store promotion and drives the likelihood of shopper engagement in the promotion.

Smart use of our smart POS software drives better outcomes for our retail partners.  Our help desk enjoys helping retailers to leverage these opportunities.


Helping small business retailers manage to reduce theft

cuttheftRetailers using the Tower Systems POS software are embracing our latest online training opportunities including the How to cut theft in your retail business live and interactive workshop coming up on August 7.  This session will fill up. We have more coming on the schedule.

Tower Systems demonstrates its commitment to consistent access to free post-installation training with workshops like this one, workshops that are valuable to retailers using our software.

Theft – employee theft and customer theft – continues to have a high cost for small and independent retailers. Tower Systems actively helps retailers to recent the impact of theft through personal training like this latest workshop. Being for owners only, we have a safe place where we can take people deep into the theft mitigation facilities in our software.


Thrilled with POS software stocktake surge

Checking back on POS software customer engagement out of our 2,800+ retail business customers shows an excellent surge in engagement with stock takes. More than any other year. More retailers and a greater percentage of our retail business community.

We are thrilled that so many retailers did stock takes using our software, participated in training, asked us questions and used our software facilities.

It’s a pleasure to see more retailers actually using this time and money saving facility in their software.

The greater engagement encourages us to push again in 2014/15 as it shows the lead up we engaged in this year with free live workshops, free video based training, free one on one training and more all helped to encourage retailers to use their software and benefit from this.

Today, thanks to the push, more independent retailers have accurate stock on hand data as a result of our campaign.


Sunday retail business management tip: use your POS software to balance your register

The end of shift balancing should take only a few minutes using the Tower Systems Point of Sale software.

Once you enter the count for each denomination of notes and coins you’re done and the software does the rest of the key work: banking sheets, business performance comparisons, sales by department and other reporting as may be selected by the business.

The Tower approach is deliberately safe for the retailer in that it reduces the opportunity for theft. It is also fast and structured – helping businesses breeze through the end of shift with speed and certainty.

Good POS software gets these every day tasks right from the outset.

This is our management tip today – use your POS software to guide and manage your end of shit process.


Sunday retail management advice: drive better gross profit by selling at the best price

What you charge for what you sell needs to be carefully considered.  Price is all about customer perception of value.  Value is based in a range of criteria including:

  • Convenience.
  • Added value – from purchasing from this business.
  • Perceived value – how you package a product compared to how others package the same product can lead to a different price.

a. Manage labour to focus on products with the best return to the business. This is a balance between overall gross profit dollars and margin percentage.

b. Look at items with a customer service component, where your expertise is required to make the sale or make good use of the products or where there is a reasonable after sales service component. These can usually carry a higher margin.

c. Look at the items which are unique to your business in your location or nearby.  If you are the only store serving the local community then you do have a pricing opportunity. These items can usually carry a higher margin.

d. Assess why people shop at your shop.  If they are shopping because of convenience then you have the capacity to charge more for this.  This is why convenience stores charge more for items which you can buy elsewhere for considerably less.

f. Involve others in setting sale price.  Ask your team what you can charge for an item.  Assess what they think you can “get away with”.  By polling team members, you may find that your perception on price is lower than what others expect.

You can build a stronger business by taking small steps each day which focus on new traffic, better margin and improved sales efficiency. No grand plan, no expert strategy – just small steps which leverage opportunities which exist in your retail business.

By paying closer attention to the margin you can achieve, you strengthen the financial foundation of the business and ensure that your return on inventory investment is more helpful to the bigger business plan.


Small retailer POS software users love transparency on software enhancement suggestions

software-ideasMany small business retailers using the POS software from Tower Systems actively engage in suggesting enhancements for the software and many of these suggestions make their way into the software.

Retailers regularly thank Tower for the opportunity to publicly make suggestions and for the transparency of voting by and feedback from others about the suggested enhancements. Indeed, the level of transparency Tower Systems has offered in this area for years now is rare. Some claim user engagement but it is hard to find another software company living the transparency claim like Tower.

The real test of the exclusive Software Ideas facility from tower Systems is the enhancements that make their way into the software. Hundreds of enhancements including new facilities, large and small, exist in the software today thanks to user engagement in making suggestions and voting on these suggestions. It is proving to be a valuable process for tower Systems and its retail business customers.

It is a measure of the company’s confidence that the facility is promoted on its website home page and that the list can be accessed by anyone including competitors.

Software Ideas is managed by a senior member of the software development management team within the company and the overall Tower leadership team makes final decisions about ideas it embraces. All ideas receive feedback from the company.


Helping small business retailers save money on EFTPOS fees & time at the sales counter

As a POS software company working with close to 3,000 retailers, we have experience dealing with all the major banks when it comes to EFTPOS and offering EFTPOS solutions at the retail sales counter.

In our software today we have EFTPOS processing links to a range of third parties as well as direct to banks.

It is our experience that retailers linking to Tyro broadband EFTPOS experience faster processing, fewer operational problems, easier setup and better customer service than any other EFTPOS connection. This is why we recommend Tyro to our small business retail customers.

Thanks to excellent assistance and communication from and with the team at Tyro, we are able to triage any operational issue and usually resolve it immediately. This provides our retail business customers with a one stop shop. This is far better than having to navigate a third party who then has to navigate your bank’s support service. In that scenario it could take days to resolve an issue. Thanks to the Tyro approach, the few problems reported are resolved quickly.

Choosing the right EFTPOS solution is important for small and independent retail businesses. It’s what happens at the counter that matters the most. Fast and accurate processing are the most important goals followed by easy setup.

Major banks tend to lock retailers into long term contracts that have a breakage cost. This can lock small business retailers into poor service and higher than necessary fees. Thanks to Tyro we are able to deliver to small and independent retail businesses a more cost effective solution. Tyro helps newsagents ensure that the solution is right for them without the need for a long term contract.

Our advice to retailers considering EFTPOS is – buyer beware. That big bank that says it has a great deal is a big bank – when was the last time a big bank put the needs of small retailers ahead of their appetite for profit.


Ways small business retailers can refresh their view of their business

WARNING: This blog post has some crazy ideas you’d not expect from a POS software company.

In our work with small business retailers we often hear about burnout, retailers being tired and over the grind of opening the shop working all day, closing, getting little sleep and doing it all again. They are often too tired to be innovative in their approach to business.

Call us crazy but we have some ideas designed to help small business retailers reconnect with their businesses. They are unconventional. They are free. They are fun. They are designed to get you looking, hearing and smelling your business differently. They are designed to open your eyes to opportunities you may be missing.

Are you ready? Here are our unconventional ideas for refreshing your views of your small retail business – in the hope that you find opportunities you were not seeing.

  1. Go to your shop at night time. Leave the lights off. Put a chair on the middle of the shop floor. Sit down. Take your shoes and socks or stockings off. Put a blindfold on. Soak it up. What do you smell? What do you hear? Is there any sense of place that you get from being there.  Be still for fifteen minutes or so thinking about this. Breathe deeply. How does your shop smell? Does it have a smell? If not, why not? Then take the blindfold off and look around you for another fifteen minutes. Finally, get up – with your shoes and socks or stockings still off – and walk around the shop. Take in the environment you are in control of. Let the ideas flow. If you want to take it to a deeper level, lie down on the floor on your back and look up and around – kind of up-skirt your own shop while it’s empty!
  2. Get a stool or fold up chair, pack a lunch and spend at least three lunchtimes in a week sitting opposite the entrance to your shop watching customers. Don’t write anything down, just watch. Preferably do this without people noticing you. Wear a disguise if necessary. Watch intently. See where people go, what they pick up, what they buy if possible. Try and predict what they will do. Watch and think. Watch and think.
  3. Get a small desk and a sign for the desk that says CUSTOMER SERVICE. Place the desk near the front door of your shop. Set yourself up at the desk, sitting behind it. Dress formally, old school. Like in a 1950s movie preferably. Sit up straight. Look the part. Sit and wait and see what comes your way. Have fun interactive with customers. The desk should look out of place but it should also look fun. The idea is that your customers, your staff and you will be a bit shaken up by the change. See what comes your way.

We have more crazy ideas. These barely scratch the surface of the crazy idea cupboard. Just ask.

We’re here to help small business retailers create and run successful independent small local retail businesses. Our help goes beyond our software. Were retailers too and love being able to talk retail with anyone.


POS software support small business retailers love

Here are some of the reasons newsagents, jewellers, gift shop owners, bike retailers, garden centre owners and others love the support we offer with our Point of sale software. For a small annual fee they have access to:

  • A friendly help desk staffed 7am through to 6pm Monday to Friday and 7:30am to 3pm on Saturday. Local call numbers in Melbourne, Sydney, Brisbane, Adelaide and Perth.
  • After-hours support available 24/7 through five mobile phone numbers.
  • Free one-on-one training for every newsagency every year.
  • Free new owner training.
  • Mandarin and Cantonese language support for those who prefer this.
  • Free hardware support for all h/w sold by us plus a 3 year on-site warranty for all HP h/w.
  • Weekly free online live training workshops.
  • Access to more than 130 professionally produced training videos for business owners & staff.
  • Free theft check service – we help newsagents uncover possible theft.
  • Free business performance analysis service – we help you see growth opportunities.

This mix of support services is exclusive to us. It’s a reason our customers choose to continue with software support coverage. We don’t force them by stopping their software from working if they choose to not continue support coverage. We think this type of action by a POS software company is unreasonable coercion.


Sunday small business retailer management advice: human interaction is key to success

We switched a retailer to our Point of Sale software recently solely because of the poor support they had received from their previous POS software company. When calling their old POS company they place calls using a computerised phone system where you pressed a bunch of buttons to get to log your call for assistance.

Here at Tower Systems when you call you speak with a human, most likely our receptionist.Your query is listened to and then passed to someone, another human, who can help.

Our software company is thriving on the back of the human support we provide our retailer customers. Retail businesses can thrive on the back of human service too. There is no better way for a retailer to show off why dealing with them is better than dealing with online than by providing excellent human to human service.

Our retail management software has facilities through which retailers can improve the service they provide and thereby show off why dealing with them can be more useful and valuable for a shopper than going with an online business. Our support team can share ideas on these facilities in our software.


Why we believe in small business retail here at Tower Systems

We are often asked why our Point of Sale software company prefers to deal with small business retailers rather than big groups.

To focus only on small and independent retailers is a decision we made when we started this business.  It is a decision we are happy we continue to embrace today.

Here at Tower Systems we have made and continue to make a conscious choice to serve small business retailers.  While our Point of Sale software can be used by retail businesses of any size, it is in the small business retailer community where we are most comfortable.

So, why do we like small business retailers?

This is a question we confronted recently in a business review where we took some time for introspection about who we are, what we do and why we do what we do.

We believe in small business.

Small business retailers play a vital economic role, often punching above their weight in terms of economic contribution.

Small business retailers play an even more important social role, holding, sharing and even adding to the narrative of communities around the world as well as providing practical support for community based endeavours.

Small business retailers help local shoppers with a level of personal service which leads to better buying decisions.

Small businesses support the community and uphold what is important locally.

Small businesses are more likely to share valuable knowledge with shoppers and even browsers than a much bigger competitor.

It is this community connection and support which we feel is vital to the contribution small businesses make to Australia.

We like these points, especially that small businesses and small business retailers in particular are more likely to uphold and carry forward local customs, beliefs and stories.  Small businesses support the local voice.

Small businesses are important because they push back on globalisation and the risk of dilution of the local voice to a whisper.

Whereas with big business retailers shoppers are dealing with a person representing a corporation and focused on the goals of the corporation, in small business you are dealing with the owner or someone very close to the owner, reflecting the personal and connected nature of the business and the local community in which its serves.

We also feel that we can contribute more by working with small business retailers.  We are happy with our track record in this regard since starting in business in 1981.

As of today, we serve in excess of 2,500 small business retailers.  Each is as important to us as the other.  We love their differences, characters and what they teach us about many different retail businesses.

We enjoy serving small businesses and remaining a small business ourselves – yes, we are a small software company when you consider the likes of MYOB.

Being small and focused on small and independent retailers is where we think we can actively contribute and do the most good.

The value of a business is not only about financial performance.  It is also about the social contribution of the business.  In our view, this is more important as it is the foundation of communities.

There was a time when small was almost considered a dirty word in business.  Not anymore.  This is the time of small business.  It is a niche in which many of us choose to remain and make a difference.  It is a place of profitable businesses and businesses making a genuinely valuable economic and social contribution.

In addition to our passion for small businesses, we have a passion for helping retail channels benefit from technology.  We feel that we can help create greater success and enjoyment … but we will leave that sales pitch for another day.


Sunday small business retail management advice: how to make more money from every sale

Every retail business can sell more to every customer. This is easy when you have good business data and use this to make good business decisions.

Making more money from every sale starts with good Point of Sale software. This will tell you what you are selling, how often and what your top selling items sell with.

Get a report from your Point of Sale software listing your top ten selling items, by unit sales for the last three months. Do not look at dollars. Unit sales is the far more valuable count since this is a discussion about leveraging volume.

In a typical retail store, the top ten selling items will account for between 30% and 50% of revenue of the business.

Look at your top sellers report and concentrate on the top selling items. Answer these questions about the top ten selling items from the last three months:

  1. Do you have appropriate impulse purchase products located on either side of each top item?
  2. Are the top items spread through the store, to maximize customer throughput?
  3. How often do you move the top items?
  4. Do you have the top ten items in multiple locations?
  5. What impulse purchase items do you have at the counter which will appeal to customers who purchase any of the top ten items?
  6. Has the list of top ten sellers changed in the last year? If so, how have they changed and what can you learn from this.
  7. Are there products which you do not currently carry which you could add to the store to sell with the top ten sellers?
  8. Do customers who purchase the top ten sellers ask for any other items?

The idea embedded in these questions is very simple. Use the top ten sellers, or top twenty or top thirty, to focus your attention on items with which you can work to achieve more sales in your business.

By focusing on the top sellers and what you can sell with them you can increase the size of the average shopping basket.

If you can’t see opportunities for achieving more sales by placing products next to or with the top sellers then speak with your team and speak with trusted customers. Don’t rest until you unlock suggestions to try.

If what you try does not work, try more products. I know of retail businesses which have spent months finding add on items to work with their top sellers.

The key to this project is proper use of your Point of Sale software. You need this to identify the top selling items and to track the success or otherwise of your project to sell more with your top performing stock lines.

There is plenty of additional money to be made from your top sellers. Invest time and attention on this project and get ready to bank the results.


Sunday small business retail management advice: manage your software

We have been helping a couple of small business retailer5s recently to switch from our software following frustratying experiences they had with their other software that updated without their control.

Our advice to retailers on software updates is to update when they are ready, knowing what you will be getting in the software update and how you cann use this in your business.

Be conscious about updating your business software – it’s mission critical and you needs to be in control to serve your needs.

Letting your software be updated without your knowledge or control could result in operational problems – as these retailers found. It could result in operational changes you and your team are not across.

So, take care, update your retail business software when you’re ready.  be in control.  This is retail best practice.