Small business retailers want to grow, who doesn’t? With rent and labour costs increasing each year, growth is mission critical. POS software company Tower Systems helps its customers grow by providing advice on how to use the software to grow.
As retailers ourselves we can provide practical advice on how to use the software to more than transact sales, we can help retailers use the software to grow their businesses. We do this every day on our help desk, through our consulting services, through our knowledge base and through our business mentoring assistance.
We encourage, guide, educate and support our small business retailer customers in their desire to grow their businesses. it’s something we take serviceably.
Even on the weekend. Take today, Saturday … we have been helping one business owner understand opportunities in their slow selling inventory pool to unlock cash and space for more productive use.
We are serious in our commitment to small business retailers from our software through to the practical advice and support we provide.
Small business retailers using the Tower Systems POS software are able to easily and succinctly show the discount a shopper has achieved with a purchase on the professional receipt produced by the software. Many receipt styles are supported – retailers can choose what works best for them
Available for many years and enhanced thanks to new even more flexible receipt options, publishing savings on receipts is a successful way for retailers to promote to existing shoppers and bring them back in store more often.
Tower Systems shares with retailers ways of using receipts, describing savings and highlighting other benefits so that retail partners get more from smarter use of their smart PO software.
Many small business retailers using the POS software from Tower Systems actively engage in suggesting enhancements for the software and many of these suggestions make their way into the software.
Retailers regularly thank Tower for the opportunity to publicly make suggestions and for the transparency of voting by and feedback from others about the suggested enhancements. Indeed, the level of transparency Tower Systems has offered in this area for years now is rare. Some claim user engagement but it is hard to find another software company living the transparency claim like Tower.
The real test of the exclusive Software Ideas facility from tower Systems is the enhancements that make their way into the software. Hundreds of enhancements including new facilities, large and small, exist in the software today thanks to user engagement in making suggestions and voting on these suggestions. It is proving to be a valuable process for tower Systems and its retail business customers.
It is a measure of the company’s confidence that the facility is promoted on its website home page and that the list can be accessed by anyone including competitors.
Software Ideas is managed by a senior member of the software development management team within the company and the overall Tower leadership team makes final decisions about ideas it embraces. All ideas receive feedback from the company.
As a POS software company working with close to 3,000 retailers, we have experience dealing with all the major banks when it comes to EFTPOS and offering EFTPOS solutions at the retail sales counter.
In our software today we have EFTPOS processing links to a range of third parties as well as direct to banks.
It is our experience that retailers linking to Tyro broadband EFTPOS experience faster processing, fewer operational problems, easier setup and better customer service than any other EFTPOS connection. This is why we recommend Tyro to our small business retail customers.
Thanks to excellent assistance and communication from and with the team at Tyro, we are able to triage any operational issue and usually resolve it immediately. This provides our retail business customers with a one stop shop. This is far better than having to navigate a third party who then has to navigate your bank’s support service. In that scenario it could take days to resolve an issue. Thanks to the Tyro approach, the few problems reported are resolved quickly.
Choosing the right EFTPOS solution is important for small and independent retail businesses. It’s what happens at the counter that matters the most. Fast and accurate processing are the most important goals followed by easy setup.
Major banks tend to lock retailers into long term contracts that have a breakage cost. This can lock small business retailers into poor service and higher than necessary fees. Thanks to Tyro we are able to deliver to small and independent retail businesses a more cost effective solution. Tyro helps newsagents ensure that the solution is right for them without the need for a long term contract.
Our advice to retailers considering EFTPOS is – buyer beware. That big bank that says it has a great deal is a big bank – when was the last time a big bank put the needs of small retailers ahead of their appetite for profit.
WARNING: This blog post has some crazy ideas you’d not expect from a POS software company.
In our work with small business retailers we often hear about burnout, retailers being tired and over the grind of opening the shop working all day, closing, getting little sleep and doing it all again. They are often too tired to be innovative in their approach to business.
Call us crazy but we have some ideas designed to help small business retailers reconnect with their businesses. They are unconventional. They are free. They are fun. They are designed to get you looking, hearing and smelling your business differently. They are designed to open your eyes to opportunities you may be missing.
Are you ready? Here are our unconventional ideas for refreshing your views of your small retail business – in the hope that you find opportunities you were not seeing.
Go to your shop at night time. Leave the lights off. Put a chair on the middle of the shop floor. Sit down. Take your shoes and socks or stockings off. Put a blindfold on. Soak it up. What do you smell? What do you hear? Is there any sense of place that you get from being there. Be still for fifteen minutes or so thinking about this. Breathe deeply. How does your shop smell? Does it have a smell? If not, why not? Then take the blindfold off and look around you for another fifteen minutes. Finally, get up – with your shoes and socks or stockings still off – and walk around the shop. Take in the environment you are in control of. Let the ideas flow. If you want to take it to a deeper level, lie down on the floor on your back and look up and around – kind of up-skirt your own shop while it’s empty!
Get a stool or fold up chair, pack a lunch and spend at least three lunchtimes in a week sitting opposite the entrance to your shop watching customers. Don’t write anything down, just watch. Preferably do this without people noticing you. Wear a disguise if necessary. Watch intently. See where people go, what they pick up, what they buy if possible. Try and predict what they will do. Watch and think. Watch and think.
Get a small desk and a sign for the desk that says CUSTOMER SERVICE. Place the desk near the front door of your shop. Set yourself up at the desk, sitting behind it. Dress formally, old school. Like in a 1950s movie preferably. Sit up straight. Look the part. Sit and wait and see what comes your way. Have fun interactive with customers. The desk should look out of place but it should also look fun. The idea is that your customers, your staff and you will be a bit shaken up by the change. See what comes your way.
We have more crazy ideas. These barely scratch the surface of the crazy idea cupboard. Just ask.
We’re here to help small business retailers create and run successful independent small local retail businesses. Our help goes beyond our software. Were retailers too and love being able to talk retail with anyone.
Here are some of the reasons newsagents, jewellers, gift shop owners, bike retailers, garden centre owners and others love the support we offer with our Point of sale software. For a small annual fee they have access to:
A friendly help desk staffed 7am through to 6pm Monday to Friday and 7:30am to 3pm on Saturday. Local call numbers in Melbourne, Sydney, Brisbane, Adelaide and Perth.
After-hours support available 24/7 through five mobile phone numbers.
Free one-on-one training for every newsagency every year.
Free new owner training.
Mandarin and Cantonese language support for those who prefer this.
Free hardware support for all h/w sold by us plus a 3 year on-site warranty for all HP h/w.
Weekly free online live training workshops.
Access to more than 130 professionally produced training videos for business owners & staff.
Free theft check service – we help newsagents uncover possible theft.
Free business performance analysis service – we help you see growth opportunities.
This mix of support services is exclusive to us. It’s a reason our customers choose to continue with software support coverage. We don’t force them by stopping their software from working if they choose to not continue support coverage. We think this type of action by a POS software company is unreasonable coercion.
We switched a retailer to our Point of Sale software recently solely because of the poor support they had received from their previous POS software company. When calling their old POS company they place calls using a computerised phone system where you pressed a bunch of buttons to get to log your call for assistance.
Here at Tower Systems when you call you speak with a human, most likely our receptionist.Your query is listened to and then passed to someone, another human, who can help.
Our software company is thriving on the back of the human support we provide our retailer customers. Retail businesses can thrive on the back of human service too. There is no better way for a retailer to show off why dealing with them is better than dealing with online than by providing excellent human to human service.
Our retail management software has facilities through which retailers can improve the service they provide and thereby show off why dealing with them can be more useful and valuable for a shopper than going with an online business. Our support team can share ideas on these facilities in our software.
Every retail business can sell more to every customer. This is easy when you have good business data and use this to make good business decisions.
Making more money from every sale starts with good Point of Sale software. This will tell you what you are selling, how often and what your top selling items sell with.
Get a report from your Point of Sale software listing your top ten selling items, by unit sales for the last three months. Do not look at dollars. Unit sales is the far more valuable count since this is a discussion about leveraging volume.
In a typical retail store, the top ten selling items will account for between 30% and 50% of revenue of the business.
Look at your top sellers report and concentrate on the top selling items. Answer these questions about the top ten selling items from the last three months:
Do you have appropriate impulse purchase products located on either side of each top item?
Are the top items spread through the store, to maximize customer throughput?
How often do you move the top items?
Do you have the top ten items in multiple locations?
What impulse purchase items do you have at the counter which will appeal to customers who purchase any of the top ten items?
Has the list of top ten sellers changed in the last year? If so, how have they changed and what can you learn from this.
Are there products which you do not currently carry which you could add to the store to sell with the top ten sellers?
Do customers who purchase the top ten sellers ask for any other items?
The idea embedded in these questions is very simple. Use the top ten sellers, or top twenty or top thirty, to focus your attention on items with which you can work to achieve more sales in your business.
By focusing on the top sellers and what you can sell with them you can increase the size of the average shopping basket.
If you can’t see opportunities for achieving more sales by placing products next to or with the top sellers then speak with your team and speak with trusted customers. Don’t rest until you unlock suggestions to try.
If what you try does not work, try more products. I know of retail businesses which have spent months finding add on items to work with their top sellers.
The key to this project is proper use of your Point of Sale software. You need this to identify the top selling items and to track the success or otherwise of your project to sell more with your top performing stock lines.
There is plenty of additional money to be made from your top sellers. Invest time and attention on this project and get ready to bank the results.
We have been helping a couple of small business retailer5s recently to switch from our software following frustratying experiences they had with their other software that updated without their control.
Our advice to retailers on software updates is to update when they are ready, knowing what you will be getting in the software update and how you cann use this in your business.
Be conscious about updating your business software – it’s mission critical and you needs to be in control to serve your needs.
Letting your software be updated without your knowledge or control could result in operational problems – as these retailers found. It could result in operational changes you and your team are not across.
So, take care, update your retail business software when you’re ready. be in control. This is retail best practice.
Tracking return on floor space is easy for retailers using our Point of Sale software. This is an important business performance metric as it shows the performance of a measurable piece of retail real-estate through the success (or otherwise) of products occupying the space.
Thanks to smart retail management tools, retailers can setup in our software the ability to report on sales by floor space. Our help desk team can help with this and thereby help retailers tap into a valuable business performance metric. We can also help retailers understand the results they see.
Since Sundays are a day many small retail business owners work on their businesses, we are launching a Sunday only series of small business management tips. They will be simple, free to implement and available to anyone – here.
Use your receipts as a marketing tool. Look at the receipt you give your customers. Is it a marketing document? Does it encourage shoppers to return? Does it present a value proposition beyond documenting the sale? This is easy to do using your Tower Point of Sale software. It should be easy with any POS software. Using our software you can control what is printed and when its printed. You can turn your receipt into a FREE marketing platform for your retail shop. Try it!
Treat every document you have to your customers as an opportunity to invite them bak into the business. It’s what we do in our own retail businesses.