The Maria Muldaur classic from the crazy 1970s is an inspiration. Not for the words but for the image it creates in my heart and mind.

It’s a song which takes me places. It captures a moment in time as well as a feeling. And for me it’s become inspirational.

I was thinking about the song one day last year, don’t know why but it popped into my head in the middle of a meeting. I couldn’t get it out of my head.

Midnight at the oasis
Send your camel to bed
Shadows painting our faces
Traces of romance in our head

No matter how hard I tried to refocus the song rambles through my brain cells, connecting all sorts of thoughts including about business.

Heaven’s holding a half moon
Shining just for us
Let’s slip off to a sand dune Real soon
To kick up a little dust

It was disconcerting, being possessed by an unwelcome song in this way. In the distant I felt a connection but couldn’t make it. The meeting droned on and I participated sufficiently to show I was alive and listening to others. But all through the song was in possession.

Oh, Cactus is our friend
He’ll point out the way
Come on ’til the evening ends
‘Til the evening ends

The discussion, like so many in business, was about the difference, the thing, the strategy which can create, bring about or ensure success and how some businesses and business leaders achieve this while others, next to them and looking the same do not. The discussion was about what customers want and what employees want and what employers want. I was there and participating but so was the song.

You don’t have to answer
There’s no need to speak
I’ll be your belly dancer
Romancer
And you can be my sheik

And then I got it. The song was leading me to the business strategy which would transform my business when, given its age, it should be barely plodding along. Instead, this song turned night into day and provided a beacon. It brought together many things we were doing, provided focus and gave us reason.

Most important, it provided a name for what we do, why and how.

To us it’s the OASIS strategy.

And that’s what the next 30 days here are about.

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