Chocolate

MIDNIGHT AT THE OASIS – DAY 23 OF A 30 DAY BLOG (RANT?)

I spent part of the day today serving in our retail business and a lady referred to me as a boy – an overly generous description by several decades. I thanked her for the compliment to which she said she deserved a chocolate. So I obliged with a couple of small Easter eggs. We set up a small bowl of eggs on the counter as a result to give away to customers.

The customer was thrilled that her bit of fun turned into something for all customers. She left the shop saying it made her day.

It may not seem a big deal to many but to me it’s the type of marketing/customer which is exclusive to small business.

This is what the world will miss of the chains take over the retail world as they and shopping centre landlords want. A homogenized landscape benefits no one in the long run.

Getting out of my IT business and into our retail shop is always good for experiences like this. I learn something every time and in this instance it’s that flattery will get you everywhere.

Customers give you the best marketing tips.

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