National Independents’ Day

June 1 in the UK is National Independents’ Day, the day when independent retailers across various categories will be in the spotlight.

Millions of money saving coupons on leading brands will be in circulation The Mirror in England and Wales and The Daily Record in Scotland on May 27.

Coca-Cola Enterprises, Britvic Soft Drinks, Walkers, Scottish Courage Brands, Masterfoods, Nestle Rowntree and Heinz and the suppliers supporting the discount initiative. Once can only expect thsi this list grows in the second year of the campaign.

This is an excellent initiative supporting independently owned retailers. It’s an initiative associations in every country ought to be creating to re-energise their networks and reconnect their stores with consumers. The overall theme of the campaign is My Shop is Your Shop.

Technology fatigue

Good to read Bill Gates’ top researcher, Richard F. Rashid, telling The Associated Press in an interview that technology in some ways is outpacing people’s ability to use it meaningfully. Read more in this ABC News report.

Richard, I agree. We’re storing more than people can consume in so many ways. In fact, our approach to information hoarding is somewhat like the gluttony of the consumption era of the 80s and 90s which turned much of the world’s population into fat slobs and taught too many kids to be unhealthy.

The support employee:client ratio

The support employee:client ratio is an interesting metric for a business like ours. In terms of pure technical support employees it’s a 1:100 ratio. If we look at it in purely help desk numbers we change the metric to employees:calls and in this instance we aim for 1:22. That’s an average of 22 calls per active help desk employee per day. This provides sufficient time for the 2 hour calls and plenty of the < 5 minute calls. We're not bean counters in measuring these things but every so often we check in with the metrics as a measure of efficiency of our internal systems and our software which is an active participant in generating call traffic. For it's all about customer service and making sure we get to people when they need us and with quality assistance.

How open do you get?

We pride ourselves on being an open company and advise our client base when we uncover a bug in our software so it’s frustrating to hear of a competitor ‘spinning’ this information provided to our clients as demonstration of bug ridden software.

Our software is not bug ridden. In fact, it’s stable. Our last 3 updates have been our best ever in terms of stability. Yet this competitor says, apparently, see – they have bugs. They apparently follow this with: we don’t issue a bug list because we don’t have bugs.

While you would expect most to ignore such claims, in a marketplace where you’re dealing with first time computer users it’s a challenge and occasionally the pitch from the other side wins. Our openness has come back to bit us. But we won’t stop. We’ll report bugs when we discover them and provide updates and or patch as necessary.

Is Google the next Wal-Mart?

For Australians reading this Wal-Mart is to the US as Coles-Myer is to Australia. A big fat giant of a retail business which scares the breath out of small business.

This article by Adam L. Penenberg at Wired News takes the reader through a number of comparisons between the two companies to support his position that Google is the next Wal-Mart.

It’s an interesting comparison but insufficient to make the claim. The companies are very different. But then, in a year or two and with some changes at the top of Google who knows?

The underachiever

Each software module a company like ours develops is like a child. You conceive, develop, test and release it – hoping it will grow and have a useful life of its own.

Occasionally there is an underachiever in the family – a module not taken on by the user base.

We have one of those. It’s our marketing module. This software allows our users to trawl their customer and sales databases looking for marketing opportunities based on sales made to their clients. The result is marketing lists which can be used for calls or merged to create personalised letters. It’s smart and flexible.

We expected this to be hot software which our small business clients embraced. While sales have been good they have not set the world on fire.

So we called around and asked some people why not. It seems that they like the software but get so caught up in the day to day running of their businesses that they forget this business building opportunity is there. That was the only objection. Not price. Not the software itself. It was more about them.

We plan to turn this underachieving software into something of significant value for our user base. We’ll do that by eliminating the need for them to run the software. Instead, we’ll take the approach of more or less knocking on their door and saying hey why not write to these 20 people with an offer to lure them back. We’ll automate the trawling and look for up sell and cross sell opportunities like Amazon does so successfully through its website today.

By eliminating the need for our users to engage we might be able to make the underachieving child more of an achiever and put more money in our client’s pockets.

This is what the relationship between small business software company and its client base is all about – tangible business outcomes.

The juggernaut against independents

Thousands of local businesses have been hit by the supermarket juggernaut, which now sells everything from car insurance and cat food to books and bank loans.

As its grip on the high street tightens, local shops are disappearing at the rate of 11 a week.

So reports British newspaper webiste mirror.co.uk in an article by Damien Fletcher (no relation) today.

The article goes on to list businesses in one suburb which claims have been SHUT FOR GOOD BY A RETAIL MONSTER.

Newspapers tread a fine line here. On the one hand they need the national chains because of their advertising spend while on the other independent retailers employ more people as a ratio to turnover. Independent retailers, on the basis of this metric, are better for the economy. Independent retailers are also the keepers of community – they do more to connect people in a community than the branch of a national chain. Whereas the chain might put dollars on the table, the independent retailer is more likely to interact with the community.

The national chains such as Tesco, the target of the Mirror article, will not go away. Nor should they – they have expanded legally and their profits flow to the shareholders.

What we need is a campaign which better educates consumers, landlords and government about independents. Such a campaign might delay the march of the majors or help find alternatives. Such a campaign could focus on the importance and value of choice. Look at video distribution and what happened when independents were wiped out and a few major brand outlets took over – the range of titles fell and prices fluctuated less than when the channel was controlled by independents.

Comforting news in consideration of the value of independent businesses, and specifically retailers is a survey detailed in this report by The Scotsman.

The survey, involving 2,200 people, found 72.1% took the view that shopkeepers understood best the needs of their communities

No matter whom you ask people want independent businesses to flourish ahead of their much bigger brothers. It’s a pity that this oft expressed want does not translate into enough sales rung in at registers in independent businesses.

The obligation of knowledge

We work in a marketplace (newsagents) where suppliers control much of newsagents sell. These 4,600 independently owned retailers and distributors are at the mercy of supply decisions by their suppliers. Each day see evidence of unconscionable conduct by suppliers against these small businesses. The small business operators feel helpless. Many have tried to reason with the suppliers doing the damage and have failed. So they give up.

Our mission is beyond providing an IT solution. Our mission is to connect these small businesses, aggregate their data and encourage them to use the data to right the wrongs they suffer every day at the hands of suppliers.

Suppliers who knowingly supply product in quantity anything more than double the maximum sold previously ought to be fined or penalised in some monetary way. Especially when the small business makes only 25% gross profit of the lines in question.

In some cases, suppliers keep cutting back supply when the newsagent figures show that they consistently sell out.

So, on the one hand we see businesses drowning in stock and on the other hand, in a different part of the shop, we see the same business gasping for oxygen through lack of stock.

This is the work of (at best) careless suppliers or (at worst) heartless suppliers who care less about the channel which for decades has been crucial to their success.

There is no other business channel in the world where such behavior would be accepted.

Why am I bothered about this? A client of long standing has been on the phone and in tears tonight about the treatment his business is receiving from one supplier. Beyond the harm to his business, his health and family life are suffering. Through absolutely no fault of his. And the supplier says it is the way it is.

Time is approaching when this small business channel will have to fight in a different way if they are to survive and while it’s not the role of an IT company, we will be there alongside them, fighting for their future.

Ted Turner and the fight for independents

This is a fight about freedom–the freedom of independent entrepreneurs to start and run a media business, and the freedom of citizens to get news, information, and entertainment from a wide variety of sources, at least some of which are truly independent and not run by people facing the pressure of quarterly earnings reports. No one should underestimate the danger. Big media companies want to eliminate all ownership limits. With the removal of these limits, immense media power will pass into the hands of a very few corporations and individuals.

So says Ted Turner, founder of CNN, in an article published in Washington Monthly July/August 2004.

While this is an article about the news business, it’s equally applicable to any business in this global economy. His mantra is that we need independent businesses, small businesses as they are the true innovators and risk takers. I agree. Talk a walk through any shopping mall and you see choice disappearing off shelves and racks. Consumers are not in control in such places. Turner wants government to do more for small business.

The role of the government ought to be like the role of a referee in boxing, keeping the big guys from killing the little guys. If the little guy gets knocked down, the referee should send the big guy to his corner, count the little guy out, and then help him back up.

Consolidation in business channels makes commercial sense. You spread costs more widely, knock out smaller competitors and rake in more ‘cream’ business. It’s the social and societal costs of consolidation which hurt. Losing the niche choices so many small businesses support. Families losing their income. Small towns losing their unique attraction. Consumers losing choice. Ted Turner’s comments are a good read for anyone in business.

Our challenge in small and independent businesses is to move beyond espousing these views and act in a way which strengthens the place of small business in the world. This starts with our own decisions and our own support for small business.

Apples

The McDonalds restaurant chain now buys more apples than any other restaurant chain in the US according to this article from The Guardian. Growers are worried because of the power this provides McDonalds in negotiatiosns and, more importantly, determining just what varieties are grown.

While McDonalds have created their apple success and are to be applauded for that at a business level, the result of less variety in apples grown is unfortunate for the US and ultimately the world.

We need lots of varieties of apples just as we need lots of independent retailers and restaurants buying all these different varieties.

Selling real estate

In the pharmacy marketplace suppliers control some POS technology to help push their systems. In the GP marketplace drug companies control surgery management technology to ‘facilitate’ helping doctors. In the radiology marketplace you have a film maker providing business management technology.

In the 1980s in the US American Airlines made more out of its booking system than from flying planes. They were one of the first companies to realise the gatekeeping role of IT systems and the money which could be made from gatekeeping services.

Doing favours for suppliers in this way, selling realestate on your POS screen or directing users to one company over another bothers me – especially in the independent retailer sector. There is no such thing as a free lunch. They’ll get you one way or another.

Small business technology users need to be able to trust the results from their systems and I’d suggest they cannot do this if the systems are controlled by a supplier. They are better off paying the price – this keeps them in control.

Rebuilding the help desk

We engaged a respected international market reseach company to survey our customers and those of our conmpetitors late last year. We wanted to know how we stacked up. The results were good and we privately backed in the glow of the report for a few weeks. The insight was worth the high cost of the survey.

Armed with a thorough analysis of the survey results and a desire to do even better we have spent the last few weeks redesigning our customer service/support processes. Tomorrow we start with a new program, aimed at delivering better customer contact outcomes more consistetly.

The principles at the heart of our customer service focus are human contact at every step of the way; easy access when it is needed; understandable advice; and honesty.

The main change from tomorrow will be more interventionist traffic management – getting calls to the right person each time. This will better serve customers and make better use of the skills at our disposal.

This is the small business focus at work. We don’t like calling automated answering systems so why implement them here? We don’t like spending more than a minute or two waiting on the phone so why do it here? We don’t like dealing with an impersonal call centre in some foreign land so why do it here?

The paper tidal wave

All of our small business clients are time poor yet their suppliers continue to drown them in paperwork – invoices, promotional literature, to do lists.

We have designed a new tool which is being built into our software called ONE CALENDAR. This is an open access calendar into which suppliers will be invited to feed business specific date based information for use in that business. At the small business end the owner will be able to more easily manage requests for in store promotions, requests for data and other requests. They will be able to allocate employees against projects.

In some businesses we have looked this will reduce ten to do lists to one and with this will come a better opportunity to actually achieve the goals.

Our challenge in pulling this off is at the supplier end – getting them to agree on a common file format and delivery mechanism to our 1,300 or so small business clients. Even though the pay off for them is significant, all they see is frustration at dealing with their internal IT department in trying to deliver what we and their small business clients want.

The more we can do to eliminate time waste in small business the better. Suppliers need to get with prgram and do more than pay lip just service to supporting such initiatives.

Word of mouth

Been doing some research on the success of word of mouth compared to other forms of customer acquisitior and came across this interesting report.

Word of mouth beats all other forms of marketing for technology and home improvements.

This is the voice of the customer at work and underscores the importance of getting it right for those you serve ytoday so thast you;ll have people to serve tomorrow.

It is time for regulatory controls?

Local councils around Australia exert their authority against property owners in an effort to preserve the heritage of an area. They control new construction and modification in the interests of planning controls.

I’m wondering why such regulation stops at buildings. Why not act on what goes in them – to maintain the community. For example, if a community has a couple of coffee shops does it really need a Starbucks factory? If a community has a locally owned convenience stores does it need a 7-Eleven? If a community has a local grocer, a newsagent, a butcher and a greengrocer does it need a new supermarket with everything under one roof?

My community doesn’t need such development.

I like being able to walk down the street and shop at these independent retailers. I like that the streetscape is not littered with corporate brands which would make my street no different to thousands of others.

Councils might wish to talk to their constituents and draw a line in the sand before every shopping strip is corporatised and we don’t recognise our homes.

Relentless giants

WOOLWORTHS has joined calls to open up the nation’s pharmacy market, saying its submission to the federal Government outlined “billions of dollars” worth of savings for consumers and the Government if the market were deregulated.

So starts this report in The Australian newspaper today.

Woolworths has not joined anything, they are running the campaign. They want pharmacies in their supermarkets and will stop at nothing to achieve this. The story includes this spin from Roger Corbett, Woolworths CEO:

“Eventually over a period of 10 years, probably billions of dollars can be saved for the consumer and the government by deregulating this market,”

Woolworths exists to serve its shareholders. This means they pursue robust profits for shareholders. I have no problem with that. To accept their argument one must accept that they are more efficient than small the small businesses they want to put out of business. That’s nonsense. Corbett should be called to account by journalists when he engages in such spin.

I reckon the Corbett strategy is to get pharmacy products in and use them as loss leaders – you know the game plan: LOOK AT US GOOD GUYS, HELPING YOU CUT THE COST OF LIFE SAVING MEDICINE – luring consumers to pay more for other products with the net saving to consumers close to $0.

Come on journalists. Ask the tough questions and expose the grand plan.

What is at stake here is independent retailer jobs and businesses. Who wants that blood on their hands?

Independent retailers need a good union

Billy Bragg wrote words to The Internationale, a stirring anthem of a song which became a rallying cry for British unions and indeed many unions all over the world.

It this one size fits all world of bland corporate malls it’s a rallying cry independent retailers should listen to and take heart from. Working smarter and together we can compete and retain some crucial fabric of our society.

Stand up, all victims of oppression
For the tyrants fear your might
Don’t cling so hard to your possessions
For you have nothing, if you have no rights
Let racist ignorance be ended
For respect makes the empires fall
Freedom is merely privilege extended
Unless enjoyed by one and all

Chorus:
So come brothers and sisters
For the struggle carries on
The internationale
Unites the world in song
So comrades come rally
For this is the time and place
The international ideal
Unites the human race

Let no one build walls to divide us
Walls of hatred nor walls of stone
Come greet the dawn and stand beside us
We’ll live together or we’ll die alone
In our world poisoned by exploitation
Those who have taken, now they must give
And end the vanity of nations
We’ve but one earth on which to live

And so begins the final drama
In the streets and in the fields
We stand unbowed before their armour
We defy their guns and shields
When we fight, provoked by their aggression
Let us be inspired by like and love
For though they offer us concessions
Change will not come from above

Words: billy bragg music: pierre degeyter

Back in the real world

It’s easy to get pulled away from your core focus (looking over your shoulder) by technology shifts and how these might affect your company and or your clients.

The best competition point independent retailers have against new technology (online) solutions is customer service. Online provide access to information but not products and especially products which benefit from good knowledge in the sell process.

When I started this blog I was writing about our Oasis strategy – a strategy central to what we do here and central to what we are seeking to build into our software every day. Here’s a reminder of the Oasis strategy and how we view it:

An oasis, real or imagined, is a feeling, a state of mind or an experience.

It could be a smile, help, a deal, a glance, a kind word.

An oasis is where magic happens. The person there is nourished by it, encouraged and compelled to tell others.

It’s something remembered. So remembered that they think about it before they are in contact with you again and remember it long after they have had contact.

In a customer’s mind, it’s what you do which is special.

It’s exceptional service. Unexpected service. And it’s our biggest point of difference.

The oasis strategy is another name for exceptional customer service. Calling it that makes it easier for us to imagine what it is, what it feels like and the power it can have for our customers, for ourselves and for our business.

This is a home grown philosophy we have created to give a name to what’s important to us.

This Oasis strategy and our delivery of the experience is key to our future.

Feeding the aggregators

With aggregation of content from a wide variety of sources the big game in town and the game likely to put yellow pages and similar directories to bed, it’s essential that bricks and mortar independent retailers feed the aggregators with links/content.

This clickz.com report advises that consumers are more likely to look at aggregator sites than specific merchant sites.

Most online consumers (59 percent) begin their shopping searches on aggregator sites rather than at merchant sites, according to a report conducted by BizRate Research on behalf of Shopzilla. Aggregator sites include search engines, comparison shopping sites, shopping portals, and auction sites.

As a software provider to the bricks and mortar world we have to help our clients feed the aggregators so that products from our clients are found online.

Managing markups

Here’s the source of the poorly researched stories appearing around Australia about computer systems and markup.

Computer systems do not force business owners to charge more. Business owners set their pricing (for those items they can control price on) based on the operational costs of thier business and their profit goal.

It’s too convenient for ACA to blame the software raise questions about the ownership of the software as being the cause.

The game being played here is about the desire for Woolworths to get pharmacies into supermarkets. Woolworths will win.

Going local with Google

Google is embracing local businesses with Google Local business lookup which it has added to it’s mobile search facilities as this story from PC Magazine (12/4/2005) reports. The Google Local site can be accessed here.

Companies like ours where we manage the inventory data for local shops need to make product availability data accessable by such a Google Local search – the perfect marriage between a bricks and mortar small business and mobile technoogy powered through Google. Watch for this innovation soon.

Finger pointing

Interesting to see software being blamed for high prescription medicine prices in this ABC news story.

This story from today’s Daily Telegraph provides more background and shows the role Pharmacy wannabe competitor, Woolworths, sinking the boot in. Again software is the cause.

Someone should tell the journalists that with any software like this users can set markups. The software is merly responding to the demands of the master.

Chips anyone

I’m surprised by this story reporting on US FDA approval for chips to be inserted under the skin for a range of purposes. While being used at present in medical circles, who knows what the chips will be used for? Tracking is one application already in use with a deal between a chipmaker and a satellite tracking company.

Is this technology necessary?

Citizen power

Further to my post yesterday, there are plenty writing about citizen journalism, citizen media and the empowerment delivered through the ME age of the Net. (Of course, the Net was alwasy about ME but nore more than ever with the consumer power it is delivering through blogging, podcasting and the like.) Jay Rosen is a particularly interesting commentator on these and related topics as is Dan Gillmor. One terlm I like describing the move to consumer provided content is we-dia from Jim Treacher.

Each of these commentators is interesting because they and many of those linked to on their blogs are discussing the movement to a more local, consumer generated and driven media model. People are writing about and reading what they want and not what is aggregated and blended in an office far far away. This augurs well for the independent retailer. The writings of these commentators and the success stories some of their blog entries record show that local is in vogue.

That’s our turf – independent small retailers.

Where we have worked for many years to provide tools to help independent retailers compete with the giants, we need to keep focus on helping them succeed locally. This means helping them better engage with their local communities and thereby underscoring their point of difference over the giant chains.