To counter the one size fits all sanitised mentality of Starbucks, Blockbuster, Borders and all those other international stores, independent retailers ought to agree on a manifesto along the lines of:
We will carry the products you tell us your want us to carry.
We will not act as your censor.
We will, wherever possible, source products locally.
We will employ local people.
We will support the local community.
We will make our business decisions locally.
We do not believe in one size fits all.
We will engage in every way possible to nurture the local community around us.
Independent retailers carry the flag of community, they are the crucial to the survial of towns and their cultures.