Jeff Jarvis has an inspiring post at his Buzz Machine blog about how new technology and a lower cost to access this technology is empowering small business, independent retailers and individuals to compete on a more level playing field with big business.

His blog is full of evidence supporting his thesis that small is the new big. It’s a must read.

The key for bricks and mortar independent retailers is to leverage the new tools to enable them to compete with their bricks and mortar big business competitors. This means being faster, smarter, better. It means shedding the overhead work.