We’ve now run our second contest with our client base in an effort to have then engage with our software on a deeper level. It’s working. They are using parts of our software many were ignoring and this is leading to more business questions – that’s the goal of our strategy.

While in many respects how our users use our software is none of our business. I don’t want to be that detached. Having created the software and got it out to many small and independent retailers across Australia and New Zealand I want to ensure that our client base is engaging with the software and benefiting from the knowledge it provides access to.

So, there will be more competitions and more engagement.