Clone Town Britain Study

The Clone Town Britain report is the culmination of an extensive study by the respected new economics foundation. Published a few weeks ago, Clone Town Britain makes for sobering reading about the economic and social cost of clone retailing. It balances this with strategies for responding to the challenge and provides several US and UK examples.

The report is written in an accessible style. The findings are backed by solid evidence with excellent references for further research.

The risk of clone, one size fits all, retailing is significant in any economy but I suspect more so here in Australia given our size and our own cultural cringe.

I am looking for similar studies here in Australia since the challenge is just as great here. My interest in this is that my software company only works with independently owned small retailers and has done for 24 years.

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