First Woolworths (Safeway) introduced fuel discounts for shoppers who spend above a certain amount in their stores.
Next Coles bought our the Shell retail network and offered the same think.
Now IGA has done a deal and is making the same offering.
Finally, many small businesses are offering fuel discounts in return for a spend above a certain level.
Yeah, creative marketing is alive and well. Not!
The fuel discounts are a crock! Give customers good service, good prices and a good experience in your store and you have the best ever loyalty program. Simple.
This copy cat approach to marketing is nuts.