Corporations have an obligation to maximise shareholder value. They also have an obligation to be socially responsible. A corporation’s commitment to social responsibility can be understood by looking at how it treats small business compared to big business.

As I have blogged in another place, Vodafone has set a commission structure with at least one national supermarket chain paying a 16% commission on sales while paying small business newsagents a commission of 5% on sales.

The difference between what newsagents are paid compared to supermarkets is breathtaking and says something about Vodafone’s commitment to small business and those who work in small business. The more small business is squeezed like Vodafone has done the fewer small businesses there will be. This means fewer jobs, less choice and more of a clone retail landscape.