At the supermarket today they are offering 14 cents a litre off fuel. Certainly that’s what the signs were screaming at me. However, upon reading the fine print I have to buy certain products, post the receipt, my details and 50 cents postage fee and wait for a bonus fuel voucher to be sent. It’s all too hard. I’d prefer better prices at the checkout. Every time. But then they cannot bounce me to their company owned fuel outlet from where they would bounce me back to the supermarket.

The range of fuel discount offers is an opportunity for independent retailers. Ignore the hype. Provide discounts at the register and put real money back into consumers’ pockets. Not this hypes up cents a litre off which, in real terms (if you shop around for fuel), is probably not worth as much as they suggest.

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