When I flew with them on Monday I arrived at the airport two hours before the flight. I was congratulated on being so early. Smiles all round. I was told I was in the blue boarding group, the second in line in the run for your life seat grab since they have no allocated seats. I asked why I was not in orange, the first group which gets the best seats and they said it was because that’s for anyone with children and those who pay a higher price for their tickets. So, families with kids can arrive just before cut off and they get the seats of their choice.
I’ve flown with Virgin Blue and while their model is different to Jetstar, they are both budget airlines. The Virgin Blue experience is delivered with some more panache and fun than that of Jetstar. At least with Virgin there is certainty about your seat allocation and for regular travelers this is important.