While I have not run the numbers to see if it offers genuine value, it’s interesting to see that the Mobile fuel discount program is based on purchases in their store. This makes it easier for consumers to determine value rather than shopping in one place and redeeming elsewhere.

I still think it’s important that we have uniform regulations across the country so that consumers know the value of points, discounts and or other rewards per dollar spent. This would shop some of the loyalty programs for the scams they are.