Google mall, the landlord emerges?

Google has been good for advertisers – small and big business alike. The decision to buy a stake in AOL and give preference to certain ads, effectively based on spend, demonstrates Google’s pragmatism. It also shows Google acting more as a landlord than the Google of the past.

One thing I and others liked about Google was the fairness of how it effectively auctioned advertising. Thanks to the AOL deal all advertisers are not equal. Small business may be the loser.

Category: Small business

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