It is curious (and frustrating) to me that despite our advance notice to our small business newsagent clients – by mail and by email – on how to handle Christmas specific issues (special pricing of newspapers, switching of daily newspapers to spanning several days), at least 20% ignored the advice and called in a panic as how to handle special, pricing requirements for their suppliers. Trying to address these requirements late caused more stress and cost us and them tons more time than would have been used had they done the job when they first received our advice. To top it off we were usually blamed for them not acting on the advice in the first place.

I’m frustrated because the grief could have been so easily avoided and because of the high cost on other clients who followed the advice when we provided it.

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