Sucking on logos – a tasty approach to marketing

I’ve found the ideal corporate promotional gift. All day sucker candy with your logo. Deep inside is a light which lights up when you lick the thing. Yep, I can see my software clients going for that. Hmm… No. I’m just back this morning from a trade show in Hong Kong and boy do they have some wild products – especially in the promotional space. I’m not sure how I feel about someone licking my logo. Violated is a feeling that comes to mind. Ugh. No, I don’t want a prospect or a client linking my logo. And I’m not sure how they would feel about it either. I mean, what if they bit into this sucker and break off a tooth? Or what if they don’t like the taste? Or what if they give it to their kid and they go hyper because of some crazy chemical in this all day sucker. The more I think about this the more I realise it’s a promotional product which should not have left the drawing board. But then people all through the trade show were sucking these things. It was really weird seeing people licking these things and the lights inside blinking. Freaky.

On the other hand, it’s something people would talk about and isn’t that the idea of marketing? No, I think that my POS software requires a more refined outcome focused product giveaway. I’ll pass on the lit all day sucker this time.

Category: Small business

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