Craigslist a small almost not for profit classified advertising site has beaten some very respected brands in the US in Brand Channel’s 2005 Readers Choice awards. Over 2,500 participated in the survey with most participants in the 26 to 35 year old range. Participants are asked to vote for the brands that had the most impact on them in that year. Craigslist being Oprah Winfrey, and Coca Cola is a surprice since it does not advertise. The win says a lot about its community connect and its commitment to social responsibility.