We’re a small step away from giving a trademarked name to our point of difference. We call it the Tower Advantage – software, support, motivation and training designed to give our client businesses a competitive advantage. We decided to put a name to our offering to better focus our attention on our point of difference. What’s our point of difference? It’s the Tower Advantage. And what’s that? It is the package of tools which Tower delivers to my business which boosts what I make and how I feel about my business.
By packaging what we see as our point of difference in this way we’re building our own pride and tightening our focus. The label itself demands that we deliver an advantage. It keeps us true. While others provide computer support we provide the Tower Advantage. No one else can have that. No one.