We’re deep into a launching a start up and wanted to consider sharing the financial risk so I arranged meetings with a couple of potential investors. Armed with a business plan, forecasts and a product 99% ready for market, the need for cash was more about marketing dollars than anything else. Their excitement for the proposition was exposed as fake when their only interests were exist strategy and security for their investment. They wanted security outside the startup so that there would be no risk at all. While that’s their right, where’s the risk? Why bring on a partner in a new venture if they are not prepared to share the risk? A bank would require less security than the VCs I spoke with.