We are reinventing how we market our vertical market software packages. This is the new ad for our card and gift shop software. It will appear in next month’s Giftwrap magazine. The ad reflects our non IT approach to this marketplace. It also reflects an understanding of the importance of aesthetics without ignoring detail.
Our card and gift shop software focuses on improving the consumer relationship, facilitating efficient use of resources in store and linking with suppliers to ensure efficient stock.
With PCs now twenty years old companies like ours have to present more than a geek solution. Our clients are looking for true partnership and this begins with a deep understanding of how they do business. Hence an ad which speaks to them away from the usual IT perspective.