Our latest marketing postcard is enjoying considerable success. It’s generated some excellent leads in the week it has been out in the marketplace. Part of the appeal is that the reader can get to the ad without opening an envelope or without fax paper being used. We’d like to think the main appeal is clarity of the pitch itself. Designed in house, this postcard is another in a series which we began last year. The reverse side is a simple black and white message with pricing and contact details.
Marketing software to small business is a challenge. When you find a medium which works there is no sense in changing until the results tell you. We sent out 3,000 postcards nationally. So far, the best per capita responses have come from Tasmania, Victoria and New South Wales.