Several days ago I was raving here about my new Sony laptop. While I still like it, I was disappointed by this story about Sony in Mediapost and how they paid to create ‘flog’ and pass it off as a citizen initiative. Sony and all companies have an obligation to label advertising as advertising and to NOT pass it off as a citizen initiative. They will harm their brand as well as the brands of companies which are transparent about such things. Sony has done the Net and its citizens a disservice.