I have been thinking about the much hyped Woolworths 23 January profit gift to farmers. Jan 23 is a Tuesday, the quietest day of the week in retail. Am I being cynical? Probably. Consider these questions:

How has Woolworths increased profits by hundreds of millions of dollars while farm gate prices have been flat at best?

Why are supermarket prices are increasing faster than inflation?

How does Woolworths help the community by getting bigger and therefore leading to the closure of more green grocers, butchers, bakers and independent supermarkets?

A wise friend suggested that if we need to shop on Jan. 23 do it at Safeway or Woolworths but not on any other day.

I’d like to see the media ask tough questions of Woolworths but I won’t hold my breath as the risk to advertising revenue would be too great.