Woolworths’ gift of profits from trading tomorrow is not igniting the blogosphere. There are really just these two entries according ton Google: Indyhack. Relocalize. Frankly, I am surprised. I expected the Woolworths announcements would have attracted way more comment. maybe the blogosphere in Australia is yet to find its voice.

A socially responsible Woolworths would answer its critics with a fairer and more transparent relationship with farmers. It would negotiate a relationship which provides farmers with fair and continuous income over the long term as opposed to tomorrow’s stunt which will cost the company less.

Australians could hold Woolworths accountable by not shopping in their stores after tomorrow. A boycott of the company could achieve better outcomes for farmers. Rural small businesses in drought affected areas could be a starting point for getting the message out about such a boycott.