Everywhere I turned today there was noise about the Woolworths farmer profit gift. On ABC radio in Melbourne the more callers were suggesting it was a cynical PR exercise than genuine. The Nova radio stations got involved and proved it was more PR stunt. The TV stations tonight gave Woolworths plenty of air time to advertise their brand.

In all of this, the impact Woolworths’ buying policies has on farmers has been lost. The company has not, from what I have seen and heard, offered fairer long term arrangements to farmers. They have not committed to using Australian produce for their home branded product. They have not answered their critics about the growth in their profit compared to the decline in what farmers are paid for what they supply.

Now that the Woolworths drought day is coming to an end we ought to direct our shopping to small and other businesses who commit to fairness in their dealings with farmers.