Misleading advertising of POS software and hardware

Access POS, one of our competitors, has been claiming for at least six months that many of the prices they offer are “less than one third of our competitors” . As their biggest competitor, I want to put on the public record that none of their prices is less than one third of our prices. Some are less and others are more expensive. For example, their receipt printer is 30% less than ours. However, a comparable computer from Access is 22% more expensive than our price. In the software area one module is 30% less than our price and another module is five times what we charge.

We have around seven times the Access newsagent client base so why should I care? I care because even one newsagent taking the Access bait without shopping around and carefully comparing prices and total cost of ownership would be one newsagent too many.

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